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Trailer Research

Urban Drama – SketHorror – OculusDrama – A Fault in Our Stars

+Sket

The first shot see of the trailer is the production company, Revolver ent. Gun Slanger and Gateway Films.

This shows the audience that it is an official trailer. It also tells the audience which companies have made the film and this may entice them to watch it as they may be familiar with other films that they have made

Later in the trailer they how what films they have produced.

+Sket

The next shot is an establishing shot, showing where the film is shot.

It then cuts to girl walking through the estate at night and boys are approaching her, but she keeps walking. The boys were wearing hoodies, baggy jeans and trainers. This iconography shows the viewer that this film is an urban drama.

+Sket

The text on screen is pink fading to white in bold capital letters. The typography relates to the film as it is pink, as the film is about girls and pink is commonly associated with girls. As the words are bold it may show that the girls are bold. The typography is the narration of the trailer.

This emphasizes that girls fight back as the wording is in bold capital letters and shows female power. From the typography it then cuts to a scene of girls fighting boys on the bus.

After showing the ‘man’s world’ text it cut to a girl sitting in an office with her feet up, this shows that the girls are starting to dominate ‘mans world’

‘sisters hood’ shows that all the girls have become like sisters and they have to stick together and rule the ‘hood’

+Sket

The next on screen texts describe the content of the film and show it by cutting to different scenes throughout the film.

The text appears just before the action to enhance the actions being made

+Sket

The starts are highlighted by close ups and voice overs. They are the people that dominantly come up and have the most screen time during the trailer.

Significant moments Shown: The scene when the girl stole from the till;When the boy beat up the girl in the street and she diedAnd the fight scene on the bus.

They were chose to entice the audience to come and watch the film

Significant Characters:Black boy;The main white girl (sister of dead girl);White girl (head of the gang)

They are shown as they lead the story along and are the cause of all the action.

Significant Dialogue:The dialogue outlines what happens so the audience understand the story line;“he’s the one that killed my sister”“I’m gonna kill you”“the only way you’ll survive is to become like them”“revenge is messy”

This shows the violence throughout the film and the attitude of all the characters

+Sket

There is an accolade in the film. It is from the magazine flavour. The text is accompanied by intense music to make the target audience want to go and see the film.

+Sket

Editing :Quick cutsWipesTracking shotFades

This creates suspense as the audience never see the end result of what is happening. This makes the viewer wonder what happen next and this makes them want to go and watch the film

Camera angels:High angleLow angle

With these angles the camera was handheld; this emphasizes what is happening and makes the scene more intense

Lighting:There is low lighting in the beginning of the trailer to show that it is taking place at nightIn the day time there is natural lighting from the sky as most of the film is outside

Sound: there is rap music playing throughout the trailer. There is also a voice over of a character. There is a sound bridge of the heart monitor beating then stopping and going flat, this bridges the scene where the sister got killed and her sister saying that she was going to kill the man that did it, then the rap music starts again

+Oculus

The trailer stats with high angle shot of a girl removing a cover off of a mirror.

Then he trailer cuts from the film to showing the companies that made the film which were ‘relativity’ and ‘intrepid pictures’ this it goes on to show ‘WWE studios’ and ‘BH productions’

+Oculus

The genre of the film is horror. The purpose of the film is to scare the audience

There is scary music playing in the trailer, there is also an eyeline match of what the girl was looking at in the mirror behind her; she saw something move but nothing really moved. The film is looking back in time.

+Oculus

You can tell that this is a horror film as there is blood, ghosts, and traveling back in time.

The typography of the trailer is in capital letters, which are in fading white writing.

The special affects used in this film is the blood in the film and the glowing eyes of the mother.

After getting the gist of the story, a title comes up saying ‘what is past’ this starts to explain the story

+OculusThe stars of the film are highlighted by having the most screen time.

The significant moments in the trailer are when the brother comes out of the mental institution; when the brother and sister make the video about he mirror and when the dad comes back.

These moments are shown so that the audience understands what happens in the story.

The trailer uses significant dialogue from key scenes to identify the narrative. When the girl says ‘we have to keep our promise’ and ‘this mirror has killed 40 people in the last 4 decades’ this is telling the audience that they have to solve the mystery about the mirror and have to stop anymore killings from happening.

+Oculus

Editing is used to create suspense. There are a lot of quick cuts and there are some scenes that black out and there are only voice overs so we can only hear what is happening. This creates suspense as we don’t know what is happening.

There are high angles and low angles used. At one point the camera is hand held. This is to show unsteadiness of the scene.

There is natural lighting and low lighting used. The low lighting is used in the house when they are trying to figure out what happened with the mirror. This is to create suspense and to dim the mood.

+Oculus

The sounds that are used in the film are diegetic sound and non-diegetic sound.

In the trailer there are sounds of screams and unsteady music. This makes the trailer a horror and makes the audience feel unsteady as well.

+A Fault In Our Stars

This is a short trailer used to advertise the new film released – ‘A Fault in Our Stars’

The trailer starts by showing the production company – 20th century Fox. They may show the production company first, as the audience may recognize them and watch the film as they know the previous films that hey have made.

It then cuts to a black screen with a voice over of one of the main characters.

+The Fault In Our Stars

The films genre is drama. I know it is a drama as it exhibits a real life situation with realistic settings. The purpose of the story line is to move the audience emotionally.

The main female character is carrying an oxygen tank with a tube going into her nostrils, indicating that she needed help breathing. The film was set in various places, like in hospitals, on the bus, in restaurants etc to make the film seem as realistic as possible. The music that plays in the background in the beginning of the trailer sounds optimistic, then the music changes and starts to sound pessimistic

The typography in the trailer is in capital letters and is in a hand written font. This links to the codes and conventions as it emphasizes that the story is realistic.

+The Fault In Our Stars

Towards the end of the trailer text comes up on screen. The text on the screen links to the narrative as it is describing the film to the audience and it is also telling the audience about life, almost giving advice about love.

The starts of the film are highlighted as they have the most screen time and they are the ones that do the voice overs during the trailer.

+The Fault In Our Stars

There are many significant moments shown in the trailer; it shows the two main characters on a date, it also shows them getting intimate, it shows them meeting at the clinic, throwing eggs at a car and showing when the girl is getting carried into hospital.

The 2 main characters and the girls parents are shown the most as they are the characters that lead the plot of the film.

The trailer uses significant dialogue from key scenes & key characters to identify narrative and character types as it shows the state of mind the characters are in and it shows the emotions of the characters. E.g the boy says ‘I’ve been in remission for a year and a half’ this shows that he is vulnerable.

+The Fault in Our Stars

During this trailer there is some enigma. There is enigma when the girl gets carried to hospital; it doesn’t show what happen after that, this makes the viewer want to know what happened to the girl.

+The Fault in Our Stars

Editing:WipeCutsShot reverse shotEyeline match

These edits are used to show the actions of the characters

Camera shots:Establishing shotZoom in/OutPanningHigh angle Close upLong shotsMid shots

These camera shots re used to emphasize the emotions of the characters, showing where they are and the position they are in, showing their vulnerability.

Lighting:Natural lightingAmbient lightingLow Lighting

The lighting sets the scene, the dim lighting in the restaurant shows that it is a romantic setting.

There is a voice over used as a sound bridge when the girl is talking in the beginning of the trailer. There is also a sound bridge at the end of the music playing in the background while the girl is talking. Voice over of the girl talking and she says she will obliterate everything in her way and, this goes over 3 shots and the one it ends on is one where she is getting carried to hospital. This creates enigma as it makes the audience wonder what happened to the girl. The voice over engages the audience as she uses emotive language.