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Test Front/Back Cover 1

FLAMINGOGARDENS

Project BookREBRANDING


Flamingo Gardens3750 S Flamingo Road ~ Davie, Florida 33330


FLAMINGOGARDENS

Project BookREBRANDING


Inside Cover / TOC 1

TABLE OF CONTENTS

FLAMINGO GARDENS STYLE GUIDEInside Cover / TOC 1

Research1.1 Research Paper ..........................1.2 Communications Audit ............1.3 Creative Brief .............................1.4 Demographics ............................

Style Guide3.1 Color Palette ..............................3.2 Voice & Tone ................................3.3 Fonts .............................................3.4 Approved Imagery .....................3.5 Logo Versions .............................

Final Designs4.1 Stationary Packet .......................4.2 Digital Media ...............................4.3 Packaging .....................................4.4 Promotional Items ....................4.5 Advertising ..................................

Creative Development2.1 Competitive Survey ..................2.2 Design Research ........................2.3 Moodboards ...............................2.4 Logo Development ...................

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FLAMINGOGARDENS



1.1 Research Paper1.2 Communications Audit1.3 Creative Brief1.4 Demographics

3.1 Color Palette3.2 Voice & Tone3.3 Fonts3.4 Approved Imagery3.5 Logo Versions

4.1 Stationary Packet4.2 Digital Media4.3 Packaging4.4 Promotional Items4.5 Advertising

2.1 Competitive Survey2.2 Design Research2.3 Moodboards2.4 Logo Development

RESEARCH STYLE GUIDE

FINAL DESIGNSCREATIVE DEVELOPMENT

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TABLE OF CONTENTS

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3.0 Style Guide


COLOR PALETTEVOICE & TONEFONTSAPPROVED IMAGERYLOGO VERSIONS

CLEAR SPACINGLOGO USAGEBACKGROUNDSMEDIUM-SPECIFIC STANDARDS

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