Update Your LinkedIn Life

Using LinkedIn.com

for Growth and Connections

What You Will Learn Today

• Best practices for a great profile

• Why you should be spending 5 minutes a day

purposefully connecting on LinkedIn

• What to share, where to share, and how often

• How to measure success

Everyone says it. It’s True.

You need a complete profile.

When someone goes to your profile by virtue of a search or

because of something you posted or due to an invitation to

connect and you don’t have a complete profile, you will

have lost a significant opportunity to impress.

A Complete Profile

Features:

• A great professional profile photo

• A complete bio that describes what you do by virtue of

the problems you solve

• A work history that highlights your contributions

• Projects in which your involved

Good Example of a Bad Profile

Terrible Pic/Graphic

Confusion Between

Company Page and

Corporate Page

No Connections

No Evidence of Success

Experience Block Filled

with Stuff NO ONE CARES

ABOUT

Good Example of a Good Profile

• Premium Member

• Profile Pic Great

• 500 Connections

• Summary is

Complete

• Job History

Complete

• Volunteer Work

• Projects

• Education Complete

• Recommendations

All in all, the

highpoints!

Why spend 5

minutes a day?• That’s a small price to pay to connect with influencers you

may help

• It doesn’t take long when you have a system

• With 5 minutes you’re required to know what you’re

doing on LinkedIn. You’re not wasting time

What to Share on LinkedIn

You should have a basic content strategy for your LinkedIn

presence.

A content strategy gives life to you and/or your firm’s

narrative or online persona.

Answer this question first!

Who is your “A” client or “A” referral source?

Now that you know your “A” client or

“A” referral sourceFollow these simple guidelines:

1) Be a resource

2) Be a source

3) Provide other people a platform

Three Guidelines of Content

• When you’re a resource, you’re sharing the expertise of

others.

• When you’re a source, you’re sharing your own expertise.

• You’re providing a platform when you’re allowing other

professionals to take the stage.

Where to share content

• Become a consistent provider of content relevant to your

audience or the one you wish to attract.

• Become a consistent writer on the LinkedIn platform

• Share the posts you write in groups

A Group Case Study

• Groups allow for special interest discussions

• Groups allow for connections within industries

• Groups provide access to decision makers and influencers

outside your connections

• Groups allow you to become an influencer

Groups Case Study Continued

Step One: Search for relevant groups *The first page of

Accountant related groups contains 500,000 connections

Step Two: Join those groups

Step Three: Connect with the Owner when possible

Step Four: Comment and like other member’s posts

Step Five: Contribute your own discussions

Group Case Study

Where else to share

• Share your posts and the posts of others in groups

• Share on Twitter via the settings that allow you to

simultaneously post to one while posting on the other

• Share on Facebook pages not profiles unless your FB

profile is professional

How to measure success

If you know your strategic mission and vision, you’ll have a

benchmark to measure against.

The question becomes “how many discussions with my “A”

prospects are needed for me to generate business?

Know what every

mouse click meansBuild you’re LinkedIn connection plan in advance.

• Know who your targets are

• Connect with them intentionally

• Always personalize your invitations

Connection Example

• I searched LinkedIn for IBM Watson Cloud Groups

• I joined the IBM Watson Group owned by Bruce Weed. Mr.

Weed is the Program Director for IBM’s Big Data and

Watson Cloud Project.

• I connected with Mr. Weed with a personal note strategy.

LinkedIn Personal Invite Strategy

Never send an invitation to connect without a personalized

invitation

This is the script I use: “Hi Mrs. Doe,

My name is Sherman Mohr and I appreciate your contributions to our shared

group. (or whatever you wish the connection to be) If you’re adding

connections via LinkedIn, I would be honored to be connected.”

In Summary

We discussed:

• Best practices for a great profile

• Why you should be spending 5 minutes a day

purposefully connecting on LinkedIn

• What to share, where to share, and how often

• How to measure success

We Help Accounting Firms Grow.

www.therainmakercompanies.com | 1.888.797.7246 | 624 Grassmere Park, Suite 15 Nashville, TN 37211