Up, Up and Away: How to use social data to increase response rates
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UP, UP AND AWAY: How to use social data to increase response rates With Stacy Zapar, Founder of TenFold
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You’ve found the best tech professionals for your company — now you need to get them to take the job. It’s crucial that your first impression engages, inspires and intrigues these candidates. Checkout the second on-demand webinar in Dice’s Social Recruiting Pro Tips series, featuring Stacy Zapar, Recruitment Strategist at Tenfold, to learn how to leverage candidates’ social content to develop relationships and seal the deal. Stacy has helped companies like Zappos and Restoration Hardware develop social recruiting, sourcing and employer brand strategies. You'll learn: • How to find key conversation starters by skillfully monitoring social channels • How to decide which channels work best for initial outreach and first impressions • How to improve response rates and increase conversions by developing a personalized communication strategy Learn more at http://www.dice.com/openweb
Transcript of Up, Up and Away: How to use social data to increase response rates
UP, UP AND AWAY:How to use social data to increase response rates
With Stacy Zapar, Founder of TenFold
The world’s talent at your fingertips
RECRUITING
SOCIAL
SPEAKING
FEATURED
CLIENTS
stacyzapar.com
40K+ 30K+ 1M+
The world’s talent at your fingertips
WHAT YOU’LL LEARN:
How to find key conversation starters by skillfully monitoring social channels
How to decide which channels work best for initial outreach and first impressions
How to improve response rates and increase conversions by developing a personalized communication strategy
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The world’s talent at your fingertips
MONITOR SOCIAL CHANNELS FOR CONVERSATION STARTERS
THE MAJOR POINT IS: YOU SHOULD MONITOR FOR BOTH PERSONAL AND PROFESSIONAL INTERESTS
The world’s talent at your fingertips
HERE’S THE MONITORING PROCESS:
Look for uncommon commonalities
Get to know them and what makes them tickWho are they? What are their skills, background & experience?
What do they talk about?
What are their interests?
Who do they know?
Cross-reference across social channels to paint a complete picture, using tools like Dice Open Web
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PASSIONS BACKGROUND FRIENDS EXPERTISE
LET’S LOOK AT A HANDFUL OF SOCIAL CHANNELS FOR CONVERSATION STARTERS.
The world’s talent at your fingertips
FINDING CONVERSATION STARTERS ON LINKEDIN
The world’s talent at your fingertips
PASSIONS
BACKGROUND
BACKGROUND
EXPERTISE
BACKGROUND
FINDING CONVERSATION STARTERS ON TWITTER
The world’s talent at your fingertips
PASSIONSBACKGROUND
FINDING CONVERSATION STARTERS ON FACEBOOK
The world’s talent at your fingertips
BACKGROUND
PASSIONS
PASSIONS
FRIENDS
FINDING CONVERSATION STARTERS ON GITHUB AND STACK
EXPERTISE
EXPERTISE
EXPERTISE
The world’s talent at your fingertips
FINDING CONVERSATION STARTERS ON OTHER SITES
The world’s talent at your fingertips
MEETUP
ABOUT.ME
QUORA
BLOGS
The world’s talent at your fingertips
Where are they active? Where are they statistically most likely to respond?
Where will you have the least amount of recruiter competition?
What are the pros and cons of each social network when it comes to outreach?
CONSIDER THESE FACTORS WHEN CHOOSING A CHANNEL FOR INITIAL OUTREACH:
NETWORK CONTACT RESPONSE RATES COMPETITION
Contact for a fee Statistically low response rates
Lots of competition from other recruiters
Contact anyone, anytime, for free
Statistically high response rates
Less competition from other recruiters
Contact anyone (but beware of the "other inbox") Unknown response rates Less competition
LET’S COMPARE:
The world’s talent at your fingertips
LET’S COMPARE:
The world’s talent at your fingertips
NETWORK CONTACT RESPONSE RATES COMPETITION
Contact through Gmail Higher response rates Lower competition from recruiters
Average response rates Less competitionContact members within platforms
The world’s talent at your fingertips
Social channels are great, but don’t forget about the phone… why not try the most direct route?
! THE TELEPHONE
Think about how often you check your work email.
The world’s talent at your fingertips
HERE’S THE COMMUNICATION PROCESS:
PERSONALIZE GREETING
CUSTOMIZE CONTENT
ENSURE IT’S FOCUSED ON THEM, NOT YOU
BUILD THE RELATIONSHIP
LET’S PERSONALIZE.
Use their name. Spell it right. Use it in the body of the email message, not just in the salutation.
The world’s talent at your fingertips
LET’S CUSTOMIZE CONTENT.
There's a reason this person made the cut and you decided to reach out. What was it? Tell them!
The world’s talent at your fingertips
HI STEVE, I CHECKED OUT YOUR CODE ON GIT HUB. VERY IMPRESSIVE.
YOU DID? WOW.
HEY JENNIFER, I SEE WE BOTH HAVE A PASSION FOR ELEGANT DESIGN. WOULD LOVE TO TALK TO YOU ABOUT THE TYPES OF PRODUCTS YOU WANT IMPROVE THE DESIGN OF (AND TALK ABOUT OUR MUTUAL LOVE OF BRAVO DESIGN SHOWS).
MAKE IT ABOUT THEM, NOT YOU.
Don't start it off by saying what you need or how they can help you. Be smart about it and appeal to their needs and you'll get a higher response.
The world’s talent at your fingertips
BUILD THE RELATIONSHIP.
Engage first and you're more likely to hear back if/when you need it. You'll be passively building an audience even before you're ready to pull the trigger.
The world’s talent at your fingertips
ADVANCED TIPS.
LEVERAGE PEERS. Who is a techie more likely to respond to… some recruiter they're never met or a fellow Java Engineer or Dev Manager?
OPTIMIZE TIME YOU REACH OUT.Active jobseekers (and passive ones who are not loving their job right now) are perhaps more excited to hear from you on Sunday evenings or Monday mornings.
GO FOR WARM LEADS. Search the networks of your hiring team members and reach out to those who look the strongest.
The world’s talent at your fingertips
AND KEEP YOUR MESSAGES SHORT AND SWEET.
ENGAGE ON A CASE BY CASE BASIS.
The world’s talent at your fingertips
The world’s talent at your fingertips
JOIN THE OPEN WEB COMMUNITY
Learn more at dice.com/openweb
