unSEXY Conf 2013: Kathryn Minshew, The Muse

themuse.com Tweet: @kmin / @dailymuse / #unSEXY

Kathryn Minshew Founder & CEO, The Muse

@kmin / @dailymuse

The Young & the Restless: How to Hire + Retain Millennials

in the World of unSEXY


TheMuse.com 8 million professionals


EXISTING PARTNERS

Corporate Start-up Nonprofit

Knowledge Bombs

•  Hiring: Why You Should Care •  How to Be Awesome & Make Everyone

Want You •  Interviewing your way to greatness •  You’ve got your dream team – now

what?


Q: Ok, hiring. Why should I care?


A:

It’s Competitive

It’s Expensive

It’s Better to do it right the first time around

Finding and Retaining the right talent is hard

•  75% of candidates don’t move past the 1st stage of the hiring process because they are not the right fit for the company

•  89% of hiring failures are due to poor cultural fit

•  46% of new hires leave their jobs within the first year

Source: eBullpen, LLC

We believe that employee well-being is a profound driver of productivity and innovation…

But only 3 in 10 U.S. workers are engaged in their jobs


Q: I get it; this is important. How do I do it right?


A: 1. Understand what attracts top people

2. Sell your company, like you would your product, through e"ective employer branding

3. Get the word out


The workplace is changing dramatically •  Linear career paths are no longer the

norm

•  Average tenure at a job is ~2 years for millennial employees

•  54% believe that career

advancement opportunities are more important than salary


What matters to the right candidate

Work they will be doing

Work environment

People they will be working

for


Brand

Opportunity

Purpose

Culture


58% of respondents would take a 15% pay cut in order to work for an organization “with values like my own.”

Source: Net Impact


EMPLOYMENT BRANDING #FAIL

More effective job advertising needs to do three things:


1. Define & emphasize company culture


A shared set of values, beliefs and norms that guide interactions

within an organization

Company culture:


Culture is more than a ping pong table


Culture is deliberate

Kiva


Twilio


2. Tell a story. Make it visual


And the people who work inside


The shift to visual

•  90% of information transmitted to

the brain is visual

•  Visuals are processed 60,000x faster in the brain than text


The results…

-  60% of customers are more likely to consider or

contact a business when an image shows up in local search results

-  Publishers who use infographics grow in traffic an

average of 12% more than those that don’t -  70% of social media actions involve a picture

-  Articles with images get 94% more views than those without


“Images make everything online better. And that’s a good thing, considering how several big shifts in the social media world are now placing a bigger emphasis on using high quality photos in content. So how much does adding images to you content matter? Maybe a lot more than you think” Source: MDG Advertising


3. Communicate through multiple mediums


•  Classic job sites: LinkedIn, Indeed •  Next Gen: Glassdoor, The Muse,

AngelList •  Your network, your employee’s

networks •  Lurking*

* HackerNews, Twitter, deadpool companies on TechCrunch


Q: I’ve attracted great people. Now how do I interview my way to a great team?


1: Choose the optimal format


2: Set the stage


3: Look for the narrative


4: Get specific


5: Don’t hog the interview


6: Partner up


Now let’s get unSEXY…

Hiring unSEXY

•  What you want: people who are passionate about your specific company and goal

•  What you get in a sexy industry: lots of applicants who just want to be in a sexy industry

•  What unSEXY gets: Fewer applicants, more opportunity for them to be uniquely dedicated

Focus on unique advantages

•  How can you contribute to a top hire’s professional growth? –  Invitations to conferences and events – Opportunities to speak publicly about the

company –  Flexible schedule

•  Share & track goals – Every 3-4 months in person – Ongoing, via a shared document


Q: I’ve got my dream team – now what?

aka Onboarding 101


Play tour guide Photo: Atlassian’s office

themuse.com Tweet: @kmin / @dailymuse / #unSEXY Make connections Photo: Corey, Counsyl


Break bread Photo: Squarespace


Provide resources Photo: Tasting Table


Be available


Thank you


Appendix

We believe:

•  That linear career paths are no longer the norm

•  That now more than ever before, people have the opportunity to find a career that fulfills and inspires them, if only given the tools to do so

•  That startups are leading the charge when it comes to creating incredible professional opportunities

•  That if you do not adequately focus on training & onboarding your team, you will lose them


Onboarding 101

•  Play tour guide

•  Make connections

•  Break bread together

•  Provide resources

•  Be Available


Break bread Photo: imo

unSEXY Conf 2013: Kathryn Minshew, The Muse

Technology

Transcript of unSEXY Conf 2013: Kathryn Minshew, The Muse