UNPLUG- Big Ad Gig 2011

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Distracted driving is a growing problem, especially with young adults. UNPLUG is a social campaign that aims to change this behavior by bringing back the joy of mixtapes to the driving experience. Presented to the Ad Council as part of the Big Ad Gig contest, placed in the Top 5 category.

Transcript of UNPLUG- Big Ad Gig 2011

  • 1. INSIGHTWeve forgotten how liberating it is to justdrive.

2. CONCEPTBring back the joy of distraction-free drivingthrough a re-emerging medium: music. 3. QUESTIONS?