Unlock the power of the MOMENT - INSIGHT...

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Unlock the power of the MOMENT

Transcript of Unlock the power of the MOMENT - INSIGHT...

Page 1: Unlock the power of the MOMENT - INSIGHT INNOVATIONinsightinnovation.org/wp-content/uploads/2017/10/LATAM/Herrera.pdf · Desempeño de MARCA de CERVEZA 9. Unlock the power of the

Unlock the power of the MOMENT

Page 2: Unlock the power of the MOMENT - INSIGHT INNOVATIONinsightinnovation.org/wp-content/uploads/2017/10/LATAM/Herrera.pdf · Desempeño de MARCA de CERVEZA 9. Unlock the power of the

Unlock the power of the MOMENT

Miles de millones de conexiones, elecciones y decisiones se están tomando

justo ahora.

Page 3: Unlock the power of the MOMENT - INSIGHT INNOVATIONinsightinnovation.org/wp-content/uploads/2017/10/LATAM/Herrera.pdf · Desempeño de MARCA de CERVEZA 9. Unlock the power of the

Unlock the power of the MOMENT

Las experiencias vividas y decisiones tomadas dependen del momento.

Amigas Familia Business

Page 4: Unlock the power of the MOMENT - INSIGHT INNOVATIONinsightinnovation.org/wp-content/uploads/2017/10/LATAM/Herrera.pdf · Desempeño de MARCA de CERVEZA 9. Unlock the power of the

Unlock the power of the MOMENT

Page 5: Unlock the power of the MOMENT - INSIGHT INNOVATIONinsightinnovation.org/wp-content/uploads/2017/10/LATAM/Herrera.pdf · Desempeño de MARCA de CERVEZA 9. Unlock the power of the

Unlock the power of the MOMENT

Page 6: Unlock the power of the MOMENT - INSIGHT INNOVATIONinsightinnovation.org/wp-content/uploads/2017/10/LATAM/Herrera.pdf · Desempeño de MARCA de CERVEZA 9. Unlock the power of the

Unlock the power of the MOMENT

El enfoque en MOMENTOS es la clave

para navegar en un mundo cada vez

más complejo

Page 7: Unlock the power of the MOMENT - INSIGHT INNOVATIONinsightinnovation.org/wp-content/uploads/2017/10/LATAM/Herrera.pdf · Desempeño de MARCA de CERVEZA 9. Unlock the power of the

Unlock the power of the MOMENT 7

1. Identify 3. Activate2. Optimise

Page 8: Unlock the power of the MOMENT - INSIGHT INNOVATIONinsightinnovation.org/wp-content/uploads/2017/10/LATAM/Herrera.pdf · Desempeño de MARCA de CERVEZA 9. Unlock the power of the

Unlock the power of the MOMENT 8

29%

21%

Having Fun (Bebidas Alcohólicas)E

n c

asa

En u

n B

ar

37%

15%

23%

28%

Page 9: Unlock the power of the MOMENT - INSIGHT INNOVATIONinsightinnovation.org/wp-content/uploads/2017/10/LATAM/Herrera.pdf · Desempeño de MARCA de CERVEZA 9. Unlock the power of the

Unlock the power of the MOMENT

7

15

911

0

5

10

15

20

1 2

Equity

Share

Desempeño de MARCA de CERVEZA

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Page 10: Unlock the power of the MOMENT - INSIGHT INNOVATIONinsightinnovation.org/wp-content/uploads/2017/10/LATAM/Herrera.pdf · Desempeño de MARCA de CERVEZA 9. Unlock the power of the

Unlock the power of the MOMENT 10

Page 11: Unlock the power of the MOMENT - INSIGHT INNOVATIONinsightinnovation.org/wp-content/uploads/2017/10/LATAM/Herrera.pdf · Desempeño de MARCA de CERVEZA 9. Unlock the power of the

Unlock the power of the MOMENT

Meaningful moments

Page 12: Unlock the power of the MOMENT - INSIGHT INNOVATIONinsightinnovation.org/wp-content/uploads/2017/10/LATAM/Herrera.pdf · Desempeño de MARCA de CERVEZA 9. Unlock the power of the

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Gracias!!!