Unlock the Future of Mobi le Growth

Santosh Panda Co-founder & CEO

Vanity Growth What do you want to measure as growth? NOT vanity metrics like -  Millions of Downloads -  Millions of Registered Users …. ….

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Real Growth “We are not doing customer a favor by serving him. He is doing us a favor by giving us the opportunity to do it.” - Mahatma Gandhi

Your mobile growth could be reflection of this quote: How much you understand your customer?

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Customer Customer might be -  On your existing web platform -  On another web platform -  On another mobile app -  Yet to discover your service

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Mind the Gap! That’s right! The hidden truth to unlock growth is to ‘bridge’ the gap of webómobile and appóapp. -  Is your contents locked in your app? -  Is your services locked in web or in app? -  Can your customer traverse ‘seamlessly’

from one app to another? t Santosh Panda

Design & Experience Experience alone could fetch millions of customer! How many of you like Tinder? Whether you use it for a date or not ;) -  Simplicity -  Minimalist

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Personalization You know your customer. -  Their location -  Their preferences -  Their search -  Their engagement

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Socialness Remember user’s contact book is the most used social connections! -  Enable sharing among them -  Offer communication among them

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Relationship Knowing customer and keeping relationship are two different things! -  Your customer is just a call away! -  Or rather a ‘notification’ away!

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Millennials Driving Growth! India is the younger country with >60% of its population in the working age group of 20-35; The Millennials! -  They are ‘Mobile first’ generation! -  Perfectionist vs. prev generation!

t Santosh Panda