University Publications, Branding and Logos A workshop by University Relations.
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Transcript of University Publications, Branding and Logos A workshop by University Relations.
University Publications, Branding and Logos
A workshop by University Relations
Today’s Hot TopicsPublication Numbers & EEO Statements
Printing and MailingLogos and Licensing
StationeryIdentity and BrandingTypes of Publications
We are here to helpNone of this is your sole responsibility.
Our staff is available to assist.Graphic Services is available to assist.
April CoxArt Direction and Graphic Design
Cindy CarrollWriting
Jaimie DavisPhotography
Laura BondWriting
Courtney MullerGraphic Design
Publication NumbersMost all publications are required
by the State of Tennessee to display a publication number and EEO statement.
Details about how to request a publication number are available at www.utc.edu/university-relations/graphic-guidelines/publication-numbers.php
Printing and MailingIt’s university policy that all printing must be
handled through Graphic and Mail Services. Invoices can be rejected for payment by the University.
Jobs can be submitted online at utc.ricohtrac.com.
They also offer mailing and labeling services.
Administrative Logos
Athletic Logos
Request a logoYou can learn more about our
logos and request a logo at www.utc.edu/university-relations/graphic-guidelines/logos.php
TMLicensingAll of our logos are trademarked.
Licensed vendors must be used for promotional items.
Licensed vendors have access to approved marks.
Details about licensing are available at www.utc.edu/university-relations/graphic-guidelines/licensing.php
School Colors and Fonts
Stationery Package
Publication Best PracticesWho is my audience?
What is my message?How will it be distributed?
Do I have a budget?
Types of publicationsHere are the most common
types of publications:
Brochures BookletsPostcards PostersFlyersNewslettersMagazines Signage
Before and After
Before and After
Questions?