University of Hull
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Transcript of University of Hull
University of Hull
27th April 2007
Tom Stafford,Department of Psychology,University of Sheffield
NO!
NO!
Why?
•speculation, not science•they could be true•how can we prove they are true?
How:•measurement•prediction•comparison
Getting noticed
Getting noticed
Getting noticed
Getting noticed
Finding game
•measurement•prediction•comparison
number of distractors
time
to f
ind
x x x x
number of distractors
time
to f
ind
x x x x
Think of a vegetable
• What is 1+15?
• What is 10 + 6?
• What is 5 + 11?
• What is 8 + 8?
Pick a vegetable:• Aubergine• Broccoli• Carrot• Green bean• Lettuce• Marrow• Onion• Parsnip• Rhubarb• Onion• Spinach• Tomato
TABLE
CHAIR
SWING
BLUE
GREEN
How to you make noticing something automatic?
• Repetition• Repetition• Repetition• Repetition• Repetition• Repetition• Repetition• Repetition
How do adverts work?
• Information?
•Persuasion?
•Repetition?
Who would like £300?
Who has bought something in the last week?