KAT SHAFER & JASON LANGWELL

UNITED STATES OF SPORTS

EPFFT

Where are we in relation to these big worshiping centers called sports stadiums?

source: deadspin.com/maps-how-far-do-americans-live-from-their-sports-teams-1210878293

source: deadspin.com/maps-how-far-do-americans-live-from-their-sports-teams-1210878293

source: deadspin.com/maps-how-far-do-americans-live-from-their-sports-teams-1210878293

source: deadspin.com/maps-how-far-do-americans-live-from-their-sports-teams-1210878293

With 2/3 of the population being 100+ miles from the nearest sports

team, geography is about the only thing working against sports, because it has

a lot of big things working FOR it. 

SPORTS HAS BIG ...

EPFFT

SPORTS HAS BIG CROWD

170 million sports fans in the United States today – making them the

10th largest country in the world.

SPORTS HAS BIG SPEND

70¢In 2013, over $18 B was spent on sponsorships as a whole -- $14 B of that was spent on sports.

70 cents of every dollar spent on sponsorships in the US each year are spent on sports sponsorships.

source: sponsorship.com/IEGSR/2014/01/07/Sponsorship-Spending-Growth-Slows-In-North-America.aspx 

$1.0

1 B

_

$628

M_

$610

M_

$372

M_

SPORTS HAS BIG SPEND

When you can take the 4th and maybe the 2nd or 3rd players and put them together and still not be as big as the biggest league, it really speaks to the power of the NFL and the size of it as a whole. 

source: www.sponsorship.com/iegsr/2014/01/27/NFL-Sponsorship-Revenue-Totals-$1-07-Billion-For-2.aspx

SPORTS HAS BIG SPEND

The biggest brands in the world are spending money on it.

93 companies are each spending at least $15 M per year on sports.

SPORTS HAS BIG MOMENTUM

90%Results from a Turnkey sports poll done last year revealed that 90% of sports executives felt optimistic about their business over the next year.

Erwin Penland - Proprietary and Confidential

Food For ThoughtFood For Thought is Erwin Penland's thought leadership platform.  

It began six years ago with a three-day annual symposium celebrating the intersection of food, creative thinking, entrepreneurialism and social responsibility through events, discussions and of course, dining.  

The fully experiential gathering is crafted to inspire dialogue and debate among prominent entrepreneurs, business leaders and creative thinkers from around the country—showcasing how creativity is paramount to success in every organization, and in fact, in life.  

The platform itself has been extended into quarterly client sessions, internal agency training programs, research and marketing trend presentations.

For more information:Joe SaracinoChief Marketing OfficerErwin Penlandjoe.saracino@erwinpenland.com

Erwin Penlanderwinpenland.com@erwinpenland on Twitter and Instagramfacebook.com/erwinpenland

Food for Thought Conferencefoodforthoughtconference.com