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OUTLINE OF THE PLOT FOR YOUR ADVERT ONE AND TWO WITH AN

EXPLANATION OF HOW THE FEATURES OF THE ADVERTS MAKE AN

INTEGRATED CAMPAIGN (MINIMUM 100 WORDS)

My first advert is going to be about a girl watching TV using the laptop,

texting, putting the toaster on and leaving it and putting the microwave

on. This is showing that the shock of how much electric appliances the

girls is wasting.Therefore there will be a voice over after saying Save the

worlds resources or be left in the dark. My second advert is going to be about a girl putting the shower on and

leaving the shower and tap on. She pours water in the cup and leaves it.

When she goes outside the garden it rains which denotes wasting water

and she looks at her watch and she has a shock face this is because she

remembers that she has wasted a lot of water such as leaving the shower

on. The slogan is going to be Save the worlds resources or be left in the

dark.

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EXPLANATION OF HOW THIS WILL MEET THE DEMANDS OF THE

BRIEF (MINIMUM 70 WORDS) YOU MUST REFER TO THE BRIEF

WHEN DOING THIS.

My advert will meet the brief as I will have my target audience 15-19 years old and

there will be a website advising teenagers to waste energy. Both of my adverts are

public service adverts also they both have the same meaning as its about saving

energy. My advert will be clear and understandable for people to understand as it

will be short and catchy also it will influence people to save energy as this also will

meet the brief as it needs to be short clear.

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HOW WILL YOU MAKE USE OF THE RESEARCH YOU HAVE

COMPLETED ON YOUR AUDIENCE AND THE SUBJECT OF

CLIMATE CHANGE? (MINIMUM 50 WORDS)

I will make use of the research that I have completed on my audience by using

images for example a switch and have sounds which would make a good link with

my advert. I will have a fact about wasting energy for example Switch off

appliances when not in use to save 30 per year. Leaving unused appliances on

standby (which means theyre still using energy) costs around 800 million a year

in the UK. I would use this in my campaign do advise people not to leave there

appliance on and inform them the disadvantages and how to overcome the

problem.

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WHAT IS THE KEY MESSAGE/ LINE OF APPEAL? (MINIMUM 50

WORDS)

The key message is to save energy and by saving energy it will be useful for

the environment and it will help make a better planet. What will make the

advert appealing is that I will have funny sounds on the advert and

animations. The line of appeal is shock.

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OUTLINE OF THE NARRATIVE STRUCTURE (MINIMUM

50 WORDS)

The narrative in my first advert is going to be a girl talking on her phone

and using a lot of electric appliances. The advert shows that too much

electricity is been used and it is giving the audience a message on how

they should reduce using too much electric appliances.

The narrative in the second advert is going to be that a girl switching the

shower on and tap and pouring water into a cup. When she goes outside

the garden it rains and she looks at her watch because she realises that

she left the shower on.

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IDENTIFY HOW YOUR ADVERT WILL USE OTHER CONVENTIONS

OF A PUBLIC SERVICE TELEVISION ADVERT (MINIMUM 70

WORDS)

Both of my adverts will use conventions of a public service television

advert for example I will have a catchy slogan on both of my adverts I will

also have music on both of my adverts. I will have transitions on both of

my advert to make it eye-catching. I will also have images of a switch for

my make a change logo in my contact information page. In the end of myadvert I will have a message and a website to encourage the audience not

to waste energy. Overall these conventions will help me create my advert

as it will make it look like a PSA advert.

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WHAT EQUIPMENT WILL YOU NEED AND HOW WILL IT BE

USED? (MINIMUM 50 WORDS) THINK ABOUT THE ELEMENTS

OF PRODUCTION YOU HAVE COVERED WITH MISS SEVERN

The equipment that I will need in order to create my advert is a tripod,

video camera. The tripod will be used to stand the camera and move it

around instead of holding the camera myself. I will use the video camera

to record my advert as it already has a microphone and it will be useful

instead of having boom mics and microphones. I will use the iMac andiMovie.