Candidate Name: Jessica MonkCandidate Number: 4102Center: St. Andrew’s Catholic SchoolCenter Number: 64135

Layout & Content Plans – Front Cover and Double Page Spread

OCR – Level 3 Cambridge Introductory Diploma in Media

Unit 30: UK Media Publishing

and

CONTENTS I. Production Plan

II. Evidence of contacting the PublisherIII. Location Recce

IV. Equipment V. Hand Drawn Drafts

VI. Interview VII. Magazine Flat Plan

VIII. Front Cover and DPS Plans IX. Front Cover

X. Double-Page SpreadXI. Step by Step GuideXII. Publisher Feedback

XIII. Final Front CoverXIV. Final Double-Page Spread

XV. Conclusion

PRODUCTION PLAN

I sent an email to Bauer media asking them more on the production process

of a magazine, however I did not

receive a reply, therefore I had to

adapt my production based on

the information I had already

gathered from LO1.

Here I have created a monthly

production plan, which covers areas such as; selecting

the publication date and creating the structure of my front cover and

double-page spread using Photoshop,

which I will be following each

month.

In my production plan I have included areas such as; the beginning of each of the four weeks, the tasks I will be carrying out, the equipment needed to complete those tasks and the date which they must be finished by. As my

production Plan is for a monthly magazine I have started production from 20th October to 10th November. Contents

Production Costs

Job Role Starting Salary Median Salary Highest Salary

Senior Editor £24,484 £31,641 £50,000+

Editorial assistant £15,000 £20,000 £30,000

Features editor £15,000 £23,000 £40,000

Publishing copy-editor/proof reader £20,000 £25,000 £30,000+

Brand Manager £23,000 £34,544 £50,000+

Marketing Executive £18,000 £23,000 £30,000+

Publishing Rights Manager £17,000 £23,000 £30,000+

Costume Designer £13,000 £28,000 £30,000+

Make up artist £12,000 £20,000 £33,000+

Photographer £13,000 £19,000 £32,000

Source: http://www.allaboutcareers.com/, http://www.payscale.com/

I have created a table showing the production costs. I have focused on the salaries of the workers,

The typical starting salary for a Senior Editor is £24,484, the median salary a senior editor can earn is £31,641. However the highest salary varies depending on the number of years experience they have in the profession, the more experience the higher the wage.

The typical starting salary for a Publishing copy-editor/Proof reader is £20,000 and the median salary they can earn is £25,000. Just like the senior editor the highest wage varies depending on years of experience but the highest salary they could be earning is £30,000.

The typical starting salary for a publishing rights manager is £17,000, and the median salary they can earn is £23,000. just like other jobs in the publishing industry the highest salary is determined by experience, if they really have potential they can earn £30,000+.

EVIDENCE OF CONTACTING THE PUBLISHER

Here is a screenshot of the email I sent to Bauer Media regarding information on the production process of a magazine. Contents

LOCATION RECCE

I created a Plan for Images (Location Recce) which shows the plan I will follow when taking images for the first issue of Riff. I have taken into consideration the important details which would be relevant to a photographer such as; the types of shots needed to be taken, the location were the images must be taken and the equipment needed in order to take the images. For each issue I must create a ‘Location Recce’ to allow the photographer to know the details required to take images which fit the indie genre and are of a high standard.

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As the images will be taken at another persons house I will need to ask permission to be able to take the images, as the person may disagree meaning I would have to change location.

EQUIPMENT NEEDEDCamera

Tri pod

Ceiling Lighting

Plain White Wall

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Location of the Images

The location I had chosen to take my images was at Amelia Morris house.

I chose to take my images inside as the specific location was most appropriate for creating portrait style images. Inside I was also able to use the lighting which I had set up. The plain white background was fresh and bright and created the effect of a professional studio.

HAND DRAWN DRAFTS

FRONT COVERLike Q Magazine my masthead will

be in the top left hand corner of the front cover. I will also be sticking to the red and white colour scheme,

however my unlike Q my text will be red and my shape will be white.

My main headline will be positioned near the bottom of the page, this is a feature which I will be replicating from my front cover of inspiration. However I will be using red white with a black drop

shadow instead of plain white.

There will be a Puff Promotion in the top right hand corner, this will include white text on a shiny gold background. This will make the puff promotion an eye catching feature

and draw the readers attention. This is a feature Q Magazine don’t use very often.

My cover lines will be positioned down the left hand side of the front

cover, instead of using both black and red text I have chosen to use

plain red with a black drop shadow. This will give my magazine a ‘Retro’

‘Rock N Roll’ feel.

I have chosen to position my main image to the right and will manipulate it so it fits the width of the front

cover.

At the bottom right-hand side of the front cover readers will notice a barcode containing the date when the magazine

was released, their official web address and convergence such

as; Facebook and Twitter.

My strapline of “Like Music To Your Ears” will be positioned below my

masthead. The font I will be using will be the same as my

interview text, and again I will be sticking to the red

and white colour scheme.

DOUBLE-PAGE SPREADLike Q I will be keeping my stand first across the top of the page, this will introduce the reader to who is

being interviewed. The main text will be in the colour red and use the font ‘Roboto’ which is the same as my interview, however the name of the main star will be ‘Lemon Milk’ which is the same as my masthead.

My drop capital will be a red letter O in the same

font as my masthead, positioned at the top of

the left page. This will be significantly larger than my stand first and pull

quote.

You can see my pull quote will be placed across the middle of

the left page, I will be using the font ‘Orator’

which is different to my masthead and stand first. The text will be red with a thin drop

shadow behind.My three text columns will wrap around my

pull quote, the font I will be using is ‘Roboto’. Instead of sticking to my red and

white colour scheme my text will be black. I have chosen his is the most common colour

for magazine interviews.

On the right page there will also be three text

columns, to hold the last section of my interview which didn’t fit on the

left page.

At the bottom of the right page I will include a quote from my interview,

just like my pull quote the font again will be ‘Orator’ with a thin black drop

shadow behind.

As for images I will be using two medium

close up shots, of the main star. Each will

contain a red border with a small caption

underneath, describing the image.

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Interview

The image above show my draft interview with Lana Del Rey, as inspiration I looked to Q magazines interview with Spandau Ballet. Throughout the interview Q focus on bringing out the humorous side of the band, therefore I had drafted questions which were similar to the ones from Q Magazine for example question 2 which asks “Your shows have been named ‘peculiar; and ‘extravagant’ tell us about your most embarrassing performance?. To be able to answer these questions I had to make sure that Lana Del Rey’s response was language appropriate, and that it was relevant to a previous performance from her career. I also had to make sure that the questions were answered as if she was present during a real interview, therefore I research some previous interviews with Lana Del Rey to be able to make the interview seem realistic and engaging.

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MAGAZINE FLAT PLAN

The cross as the beginning of the flat plan symbolises the front cover of my magazine.

The smaller blue squares symbolise the images the reader will notice within content such as; quick fire interviews, double-page

advertisements and album reviews.

The larger blue squares symbolise double page posters relating to the artists being interviewed within the magazine.

The black crosses symbolise where the reader will see a double page interview or advertisement. Either side of my double-page

interview with Lana Del Rey I have included double-page advertisements to keep the reader engaged, and encourage them

to read on.

I created a magazine flat plan to allow the editorial and production team to familiarise themselves with the structure of Riff magazine. I have made sure that I include details such as; what the content will be, were images relevant to content will be placed and were the readers can expect to see advertisements.

I will be following this flat plan when producing future issues.

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MASTHEAD FONTS

Lemon/Milk

Maxxii Serif

Mangosteen

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I have chosen to make my masthead lettering bold, however looking at the font ‘Maxxii Serif’ the letters are to thick and close together, this would not leave much space for my drop shadow. Where as ‘Mangosteen’ the letters are to thin but they are still to close together.

Overall I feel that Lemon/Milk is the most suitable for my magazine, although the font is simple its also very effective and would best compliment my masthead.

The masthead I have chosen for my magazine will be ‘Riff’ which I have taken from guitar riff, I will position my masthead in the top left-hand corner of my magazine which is a feature that Q magazine also do.

I will incorporate all three colours from my colour scheme into my masthead, by having a red gradient feel text, a white drop shadow inside the text and a thin black drop shadow.

FRONT COVER AND DPS PLANSMasthead My masthead will be Riff taken from guitar Riff which is popularly associated with rock and roll, it will be positioned in the top left corner of the front cover. As this will be the magazines main feature it will be brightly coloured and stand out against other features. The masthead will also include all three elements of the red, white and black colour scheme.

StraplineMy strapline will be ‘Like Music to Your Ears’ as my masthead is Riff the strapline will make the reader think of a popular guitar riff. This will also be a memorable strapline and engage the reader, as its different to Q which is my magazine of inspiration. I will position my strapline below my masthead therefore once the reader has noticed the masthead they will immediately see the strapline. Main HeadlineMy main headline will be positioned beneath my main image, this again will be the same font as my masthead and cover lines, like Q I have chosen to keep my masthead simple by using just the name of the artist who is being interviewed which is ‘Lana Del Rey’. This is a feature which they use quite often as it makes the artist easily identified and doesn’t over power other features such as, the main image or the masthead. Above my main headline I will be including the words ‘Exclusive’ to grab the readers attention.

Cover LinesMy three cover lines will be positioned down the left hand side of the front cover, they will be the same font as my masthead and main headline, the text will be red with a black drop shadow. I will include artists which appeal to my male and female target audience, and whom have appeared in my magazine of inspiration which is Q magazine. The few words will give the reader a short description of what to expect within the article. The cover lines will use both emotive and descriptive language to catch the readers attention for example, I will be using sad story's to draw out the readers emotions and positive stories to entertain the reader. Puff PromotionMy puff promotion will be a gold box found in the top right hand corner of the front cover, by having my masthead in the top left corner of the front cover will make the reader look at the right, meaning they will notice my puff promotion. I have chosen to use the band Arctic Monkeys as they are one of todays most popular indie bands and have proven popular with my male and female target audience.

ImagesI will be using three media close ups one of which will be my main image and the other two will appear on my double-page spread. I have chosen to include a medium close up on the front cover and the audience will see the emotion on the artists face, but also their body language. The close up of the artists face will also grab the readers attention, as it will be easily noticed,

Other potential masthead

fonts: Maxxii Serif and

Mangosteen.

Final Font: Lemon/Milk; best suited my masthead, compliments other features and easy to read as its not fancy like other fonts I had chosen.

House ColoursThe house colours I have chosen for my magazine are red, white and black, I think that these three colours are suitable for my magazine are they would appeal equally to my male and female target audience and embrace the indie genre. The colour red is bright and eye catching, the colour white is vibrant and allows brighter colours to stand out, and the colour black is mysterious but its the colour we see mostly associated with rock n roll. Although the colour red is known to be feminine I have chosen to use the colour black as it contrasts with the colour red and allows my magazine to appeal to both genders. For features like the masthead, cover lines and the main headline I will be using the colour red. For the interview text I will be using the colour black, and white will be used as the background colour.

Page LayoutFor each issue the layout will be similar however small features will change such as; were the main headline is placed, or the number of cover lines. I will be keeping the structure the same as this will give my magazine recognised star appeal. The colour scheme wont be changing except for what feature it can be seen on, for example cover lines and main headline. For each double page spread the structure will be kept the same except for the type of images which the reader will notice. The quotes will always use a different font to the drop capital and stand first.

House fontsThe main font I will be using throughout will be ‘Lemon/Milk’ for features like; masthead, cover lines and main headline. For my interview text I will use the font ‘Roboto’ as its simple but easy to read, for my pull quotes I will be using the font ‘Orator’.

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FRONT COVER AND DPS PLANS CONTINUED

• For my magazine I will be interviewing pop superstar Lana Del Rey, I have chosen to interview this artists because of her worldwide success and her music appeals highly to my male and female target audience. Not only does she fall in the indie genre some of her music is considered pop, her distinctive voice makes her music unique and different from the music we hear today.

Contents DOUBLE-PAGE SPREAD

• I will also appeal to the reader by including images which will introduce them to Lana Del Rey's life before she was famous for example, I will include a picture of the house where she grew up as a young girl, and a picture taken by her dad when she used to play free gigs in her garden as a teenager.

• Throughout the Q interview with Spandau Ballet the magazine focuses on bringing out the humorous side of the band, therefore my interview will ask questions which focus on the past 3 successful years of her career, the highlights which made her the artist she is today and how entertaining the music industry can be. For example question 2 in my interview asks “Your shows have been named ‘peculiar; and ‘extravagant’ tell us about your most embarrassing performance?.

• The type of answers which will be given throughout my interview will focus on the humorous side to Lana Del Rey as she shares her personal views and experiences as a music star, helping the reader to reflect on her personality.

MastheadFor my masthead I took inspiration from Q magazine by creating a shape behind my masthead text, instead of using a square I had chosen to use a rounded edge rectangle, I then changed the colour from red to white. I then like Q positioned my masthead text in the middle of the shape, and filled it with a red gradient to create the effect of fading. I then put a small white stroke effect inside the text, and a black drop shadow around the outside. Cover LinesAs you can see my cover lines are positioned down the left side of my front cover just below my strap line and above my main headline. I had chosen to keep all text on my front Cover the same font as my masthead, which was Lemon/Milk. I have included three cover lines both male and female artists. You can see the name of the artist and a short sentence giving a brief explanation of what the story is about. To keep with my colour scheme I had chosen to use red text with a black drop shadow, to appeal to my both gender target audience.

Main Image For my main image I have used a medium close up of the artist, which I have positioned to the right of the front cover, this is a feature which I have replicated from Q magazine. I adjusted the brightness of the image to highlight areas such as facial features and skin colour. I also used the spot healing tool to even out the blemishes and remove any spots or freckles which made the picture look unprofessional. For her hair I used the selection tool to target the areas which I would be changing colour, then using the paint bucket I filled selection brown. I also used the paintbrush tool to create the effect of lipstick.

Main HeadlineFor my main headline I have taken inspiration from Q by using just the name of the artist featured on the magazine, to help the reader identify who the article is about. I have positioned my main headline ¾ of the way down the cover just above my barcode and overlapping my main image. Again I have chosen to use the font Lemon/Milk to show consistency. I have also kept the colour scheme the same as my cover lines, by using red text with a black drop shadow.

FRONT COVER

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Drop CapitalFor my drop capital I

had used the same font as my interview text which was Roboto, I have positioned my

drop capital to which the interview text is

wrapped around. Sticking to my colour

scheme I changed the colour of the drop

capital from black to red, to make it bright

and eye catching.

QuotesFor my dps I had chosen to include two quotes each stating

significant points from the interview. I had chosen to use a different font from my interview and drop capital which was’ Orator’. I had

positioned my first quote at the top of the left page with the interview below, and my second quote below my 2 images. Both

are red text with a black drop shadow.

Interview TextI created three columns below my quote to hold my interview text. I had chosen to use the font ‘Roboto’ as this was basic and easy to read. For each question asked by the interviewer I made

Images For my two images I have again used 2 medium close ups of the artist, positioned next to each other on the right page. Again I adjusted the brightness of the images , this time to bring out features such as; props and clothing. I only had to use the spot healing tool quickly for these images as they weren’t zoomed in as much as the one on my front cover. However I still used the paint brush to create the effect if lipstick.

sure the text was bold so the reader was able to identify the person asking the questions and who is being interviewed.

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DOUBLE-PAGE SPREAD

STEP BY STEP FOR CREATING

THE FRONT COVER

1. Creating the page structure The first step was to create the structure of the front cover using the template already built in Photoshop. By moving the blue grid lines I was able to set the correct page dimensions for areas such as the masthead, main image and main headline.

4. Adding in the cover linesUsing the text tool and the font Lemon/Milk I typed out the name of the artists who would appear in my cover lines, I then made the text red, and added a black drop shadow. Next I typed out the brief sentence which would feature below, making this text red as well. I then checked if all the cover lines were the same size and were in line with each other.

3. Adding in the main imageNext I imported the image which would appear on my front cover. This was to large to fit allocated space, therefore I resized the image, and changed the brightness and used the spot healing brush to remove any skin blemishes and spots which would make the picture look unprofessional. I then selected the outline of the hair, and using the fill bucket changed the colour of the hair to brown.

2. Creating the masthead (shape text and colour) The next step was to create the masthead, to create the masthead shape I used the rounded edge rectangle tool to create a 5.2X4.6 cm shape, which I then filled white. Next I gave the shape a black drop shadow changing the opacity to 100%. Using the text tool I typed the words ‘Riff’ changing the font to Lemon/Milk. Finally I filled the text with a fading red gradient effect.

5. Adding in the main headline Using the text tool I typed out the words ‘Lana Del Rey’ and changed the size of the text, so it fit across the front cover. I then changed the text colour to red, and like my cover lines gave it a black drop shadow.

6. Creating the barcodeUsing the square tool I drew out a 2.3X1.8cm square, which I filled white. I then imported a picture of a barcode and placed in the middle. Above I typed out the release date, and the magazine website address. Below I typed out the social media links (Facebook and Twitter) next to them I placed small images of their logos.

7. Puff promotionUsing the rounded edge rectangle tool I drew out a 2.3X2.1cm shape, I then overlaid a sparkly gold pattern. Using the text tool I typed out the details of the competition, changing the text colour to white, and adding a black drop shadow. I then placed this feature in the top right hand corner of the cover.

8. Make Up and ClothesTo change the colour of the clothes I selected the outline of the dress, and used the paintbrush tool to colour in her clothes. I then adjusted the brightness making the dress a pale yellow colour. To add make up to her face I selected the outline of her mouth, and used the paintbrush tool to colour this in red. Then softened the colour to look more natural.

Tools UsedRuler, Grid lines , Rounded

rectangle shape, Square shape, Paint bucket, Paint brush, Gradient fill , spot

healing tool.

STEP BY STEP FOR CREATING THE DOUBLE PAGE SPREAD

1. Creating the page structure dps using the

template already built in Photoshop. By moving the

blue grid lines I was able to set the correct page

dimensions for areas such as the masthead, main

image and main headline.

5. Interview Using the pen tool I created three columns which

wrapped round my pull quote, which I later added my interview text to. However I had to make three more

columns on the other page as the text didn’t all fit on the same page.

6. ImagesI imported the two images which I would be using for my dps. The images were both to large to fit allocated space, therefore I had to crop and resize them both. I then changed the brightness and used the spot healing brush quickly to remove any skin blemishes and spots.

4. QuotesUsing the text tool I typed out my quotes and changed the font to ‘Orator’. I had to adjust the size of the text to allow other features to fit on the page. I also changed the colour of the text to red and added a black drop shadow.

7. Banner At the bottom of the pages I used the rectangle tool to create two 20x0.5cm shapes, which I then filled red. At each corner I

added a small masthead next to the page number.

3. Drop CapitalUsing the text tool I

typed out the letter O in the font ‘Roboto’ which I

changed to the colour red, and placed beneath

my stand first.

2. Stand FirstUsing the text tool I types out the text for my stand first, which I changed to

the colour red. Beneath I added a small picture of my masthead with the words

‘Exclusive’ beside also in the colour red.

Tools Used; Grid lines, Ruler, Pen tool, Text tool ,Paint bucket, Spot healing brush.

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After I had completed my Front Cover and Double-Page Spread, I asked for feedback from the publisher which can be seen in the image to the left.

With this I was able to make improvements to my front cover and double page spread, to my magazine the professional feel it was lacking before.

PUBLISHER FEEDBACK

After taking in consideration the feedback I received from the publisher I made some improvements to my front

cover which were;

Main ImageThe publisher also mentioned that it was best I took my main image again, as my attempt at changing the hair colour didn’t not look real. Therefore I had to

re-take a set of images and select the one which was most similar to the original. This time I changed the hair colour using the simple tutorial suggested.

ExclusiveThe publisher also suggested that my magazine would be more appealing if I included the words ‘Exclusive’ above the main headline. Like other features on my magazine I used the font Lemon/Milk and kept the text red with a black drop shadow.

Cover LinesAn improvement suggested by the publisher was to check that all conventions where the same size and in line. As it was noticed that my three cover lines weren't the same size or in line with each other. Therefore I adjusted the size and made sure that they were in line using the grid lines on Photoshop.

I also brightened the background.

Main Image It was also mentioned that I softened the edges of the main images which I did to

make the image look more realistic and

professional.

I also changed the date from December 2014 to January 2015, as I felt this would be a more appropriate release

date.

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FRONT COVER

After taking in consideration the feedback I received from the publisher I made some improvements to my double-page spread which were;

ImagesFeedback also

stated that one of my two images

looked distorted, therefore I would need to re insert

the images again. I have now

corrected and added in a red stroke effect

around both to act as a border.

Interview TextAs my interview

text wasn’t able to fit on one page, I

had to create three further columns on

the right page to hold the rest of my

interview.

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Stand FirstOne improvement suggested by the publisher was to make sure that I included a stand first, to introduce the reader to the artist featured in the article. Which I later added in using Photoshop, positioned above my drop capital and interview, in the same font as my masthead

Hyphenated TextAnother improvement mentioned by the publisher was to check for hyphenated text. In which I proof read the interview making sure there was no hyphenated text.

Pull QuoteThe publisher also mentioned that I should change the positioning of my Pull quote to allow the text to wrap around. Therefore I placed my quote in the middle of

the left page, and using the pen tool created three new columns to hold my article.

DOUBLE-PAGE SPREAD

CONCLUSION

By creating a monthly production plan allows the production of the magazine to stay in order, by setting a series of deadlines for the editorial department to follow allows features such as; the written content, and the structure of the magazine to be produced on time for

the magazine to be release on the desired date.

By producing an image plan for each issue I am able to give the photographer clear instructions on the pictures they will be required to take. This allows the photographer to understand the number of images needed, the orientation of the images and the location were they will need to be taken. If I did not create an image plan the photographs which

would appear in the magazine wouldn’t be relevant to the indie genre and be appealing to the target audience.

By producing a magazine flat plan this will allow me the editor to know the structure of my magazine. This will also help to instruct the editorial team when creating the magazine, so they know were to place the content and were to include an advertisement. Without a flat

plan the magazine would be unorganized and the content would get lost within the advertisements.