OCR – Level 3 Cambridge Introductory Diploma in

Media

Unit 13: Planning and Pitching a Print based Media

Product P2 Evidence

Name: Rhia De CarloCandidate Number: 2040Center Name: St. Andrew’s Catholic SchoolCenter Number: 64135

Set Brief - Print

Project/Brief –

Music Magazine & Promotion

Idea Generation

Magazine Proposal

Proposal 1 Proposal 2

Magazine FinalMarket Position: My magazine will be a new magazine, which will be launched in competition with other popular rock magazines. Target Demographic: The target audience for my magazine is predominately men aged 45+ as classic rock is a genre targeted more at the older generation as is mainly older bands. The readers of my magazine would be people in jobs who can afford to buy a magazine and people looking for a little more excitement in their lives, perhaps hankering after their lost youth.Competition: My magazine will be in competition with Mojo magazine as Mojo magazine is one of the most popular rock magazines in the UK along with Kerrang magazine, therefore my magazine is going to aspire to be as good as if not better than either of those magazines.Also, as my magazine is inspired by Mojo magazine there will a lot of similarities between the two therefore there will be natural competition between the magazines.Masthead: The final Design for my Masthead is this bold black and white font of which I found on Dafont.com, I chose this font as it is simple and Similar to Mojo magazines Masthead however Mojo’s is slightly more basic.

My magazine Masthead

MOJO magazine Masthead

Magazine House StyleWhat is my magazine?My magazine is going to be a rock magazine, the purpose of my magazine is to inform people of upcoming gigs and concerts, artists, latest songs, interviews etc.My magazine is inspired by Mojo magazine therefore will have similarities to that magazine such as font styles, layouts and formats.The genre of my magazine will be established to the reader as there will be rock themed images on and in the magazine as well as rock related information.The color scheme of my magazine is going to be mainly Black, white and red which are colors featured frequently in rock related objects.Similarities to Mojo magazine will be shown as my magazine will have a “free CD!” promotion in the top left corner, Barcode situated in the bottom right corner, the masthead will be centered at the top of the page with the strapline overlapping it, just like Mojo magazine.

Photo-shoot Plan

1st Hand Drawn Draft

Doing hand drawn drafts has helped me with my magazine as It has helped me to realise what will and what wont work with my magazine.It has also helped me experiment with different fonts and colours so that I can see which will best suit my magazine.These hand drawn drafts mean that I can get some idea of what my magazine is going to look like and whether that is what I was aiming for or not which is why I have done more than one, so I can chose which one I like best and meets my expectations.

Masthead Promotion: Free CD

Strapline

Main picture

Headline

Barcode and Price tag

2nd Hand Drawn Draft

Although I am not going to be making my magazine look exactly like either of these hand drawn drafts, creating them has helped me get some idea of how I would like it to look, and has given me a starting point for when I begin to create my magazine on Photoshop.

Promotion: A free CD

Masthead

Strapline

Story Separators

Main Image

Headline

Barcode and Price tag

Double page spread Interview• Interview – Siouxsie's e Sioux• Having just released the new box set of Banshees B-Sides, Downside Up, we managed to catch with

their legendary front woman after her ‘Siouxsie’s Dream Show’ performance at London’s Royal Festival Hall in October.

• [b]MM: Let’s begin by talking about what happened that night at the Royal Festival Hall? what made You stormed off and called the venue organizers “silly fuckers”?[/b]

• SIOUXSIE: well, basically before we had agreed to do the shows at the Royal Festival Hall, I said the only thing I want and I don’t care about champagne backstage or anything else, the one thing I needed to specify is that I cannot have any Arctic drafts on stage. When I sing I open up and if I get Arctic drafts it kills my performance. And on stage that’s what was happening, despite them being told what I wanted.

• [b]And you walked off?[/b]And described the Royal Festival Hall as “a dump”. Haha!

• [b]Budgie couldn’t have jumped over his drum kit fast enough when he ran after you. Did you two argue backstage?[/b]Oh no, he stuck by me all along. He was rooting for me. He said he was glad I did that he went 'I'm freezing my fucking balls off as well”.

• [b]It was a very punk rock situation.[/b]It was, although they created it that way not me.What they should have done from the start was block off that draft. This wouldn’t have happened if that had done that one simple thing.

• [b]theres a big punk retrospective exhibition on in London right now. Does it bother you that the nostalgia industry has now grown around punk?[/b]

It seem s to happen every year "It's 25 years!” “It’s 26 years!” In my opinion people keep going back to Punk because it’s something that can’t be repeated. They want to make the next big thing that’s going to shake everything up but it’s too self-conscious. People don’t understand that when punk started it was innocent and not a phenomenon and that’s where everyone goes wrong. You can’t consciously create something important, it’s a combination of chemistry, conditions, the environment, everything and it’s not something you can orchestrate. It’s a freak of nature and I love stuff like that.

[MM]You were definitely the centre of attention at the London punk scene. Are you still in touch with any of the others from that original crowd?

Yeah, I’ve seen Steve Jones .He actually said, he wished those early Pistols shows before they blew up when the media was being filmed. He’s right, because not many people had seen the early shows and they’re what turned everyone who saw them around, not when the spotlight from Bill Grundy and all that happened. To see people actually trying to stay as far away from the front of the stage as possible. They were incredible.

Magazine House Style

Mast Head Every issue of MM magazine will have the same masthead, this is to keep consistency throughout the magazine’s and the viewer will always know what they are purchasing

The masthead for the magazine will always be in the same place (the middle at the top of the page) sometimes overlapping the main image. Doing this will attract the viewer to the artists as the images are larger.

The masthead is also seen as a logo as the letters ‘MM 'are short for people to remember.

Layout

MM magazine has a layout which surrounds the image in the centre of the magazine cover, this makes the magazine look professional as well as making the image stand out.

Images

All the images used in MM magazine, are photos of models. This means that they have posed for the shot and dressed purposely for the magazine cover. They will have certain clothes or makeup specifically for the shot.

Test Photography

Own photograph Inspiration photograph Own photograph Inspiration photograph

Magazine Flat planFront Cover

Full page advert Spotify

1 2

Contents page

3

Readers write in

4

Full page advert Album

5

Double Page Spread“Lily Allen”

6 7

Features ACDC

8

Full page Advert

Subscribe to MM

9

Full page Advert Nirvana

Comp with Beats

by Dre

10 11

News/ features

on bands

12

Full page Cancer charity

13

Double Page Spread

14 15

Double Page Spread(continued)

16 17

Double page spread

continued

18

Tours Advert

19

Double Page Spread“Siouxsie Sioux”

20 21

Double Page Spread(continued)

22 23

Double Page Spread(continued)

24 25

Sonisphere Advert

26 27

Double Page SpreadPoster

28 29

Poster Poster

30 31

Centrefold Poster

32 33

Double Page Poster

34 35

Interview ‘Gig Guide’

36 37

‘Gig Guide’

38

Final Pages - Front Cover

Final pages - Double Page spread

Hand drawn drafts - Double page spread

Denotations and Connotations

On my front cover I have included the colours red, black, grey, blue, and white.Black Denotation: the denotation of the word Black is simply the colour of this text. ‘Black’ means this colour. The denotations of words help to communicate ideas, descriptions and points of view clearly.Connotation: The connotations of the word ‘Black’ are much more interesting than just the colour of this test. Black suggests the ideas of death, mourning, loss, sadness, darkness, fear etc.Red Denotation: the denotation of the word red is the colour used in some of the text on my front cover.Connotations: the connotations of the word ‘red’ suggest blood, anger, love, power, fire etc.Grey Denotation: the denotation for the word grey in this case is the some of the text used on the front cover of my magazine.Connotations: the connotations of the colour ‘grey’ suggests sadness, depression, loneliness and isolation but this changes when you add other colours. BlueDenotation: The denotation of the word Blue is the colour of some of the text on the front cover of my magazine.Connotations: there are different connotations depending on the shade of blue, in this case I have used light and dark blue.Light blue is associated with health, healing, tranquillity, understanding, and softness. Dark blue represents the knowledge, power, integrity and seriousness.White Denotation: the denotation of the word white is the colour of text used on the front cover of my double page spread. Connotation: light, goodness, innocence, purity, and virginity, it is considered to be the colour of perfection.

Target Audience

‘Katz’ Theory

Looking at the Katz’ theory I have established that the Target audience for my magazine would be relying on the magazine for entertainment and information. MM Magazine is a fairly simple magazine so isn’t going to give the audience an information overload but simply give them the information that they are expecting to find in a classic rock magazine such as this. The information expected from this magazine is related to the rock genre, and informs the audience about gigs and concerts as well as artists from that subgenre etc.

Maslow's Hierarchy of Needs

Maslow wanted to Understand what Motivates People, He understood that people possess motivation unrelated to rewards or unconscious desires. From looking at Maslow's Theory, I have come to the conclusion that out of the 5 stages of needs , Biological and Physiological needs, Safety needs, Love and belongingness, Esteem needs, Self-Actualization that the category that most suits MM magazines target audience is the Biological and Physiological needs category as the stereotype of someone linked to classic rock is someone who enjoys sex, drugs and of course rock. Which suggests that they aren’t very motivated characters.

Hartley’s seven subjectivities

1) Age – Typically the target audience for MM magazine would be middle aged as Classic rock has some songs containing lyrics which wouldn’t be suitable for younger people.

2) Gender – Stereotypically the targeted gender for MM magazine is male as the majority of the artists are male and very masculine almost animal like behaviour which wouldn’t appeal to women.

3) Class – MM magazines target audience class is lower class as the way classic rock artists act and dress makes them appear almost poor as they have a scruffy appearance which would be frowned upon by higher class people.

4) Ethnicity – As the Genre of MM magazine is classic rock the target audience for the magazine stereotypically would be white as classic rock artists are mainly white.

5) Self-Image –The self-Image of MM magazines target audience is stereotypically scruffy or as some would describe them with no “fashion Sense” which could link in with the stereotype of them being lower class meaning they cannot afford the nicest of clothing.

6) Nation – MM magazine is only sold in the UK therefore is targeted at UK citizens and also shows Artists mainly from the UK.7) Family – I personally think that the family member my magazine would be targeted at would be an uncle so someone who hasn’t got children of their own therefore hasn’t got much responsibility.

Psychographics

Mainstreamers Seek security. Tend to be domestic conformist, conventional, sentimental – favour value for money family brands. The largest group.

Aspirers Seek status. Materialistic, acquisitive, orientated to image and appearance, personal and fashion. Typically younger people.

Succeeders Seek control. Strong goals, confidence, work ethic and organisation. Typically higher management and professionals.

Resigned Seeks survival. Rigid and authoritarian values interested in past and tradition. Typically order people.

Explorers Seeks discovery. Energy, individualism and experience. Values difference and adventure. Typically a younger demographic (students).

Strugglers Seeks escape. Alienated and disorganised. Few resources beyond physical skills. Buys alcohol, junk food, lottery tickets. Typically lower demographics.

Reformers Seeks enlightenment. Freedom of restrictions and personal growth. Social awareness and independent judgement. Anti-materialistic but aware of good taste.

Due to the stereotype of classic rock artists which is someone who’s time is mainly occupied by sex, drugs and rock I would categorise the target audience for my magazine as strugglers because of their confusion of priority and lack of responsibility. People whom are involved with drugs usually have had some issues in there lives which has made them seek escape in the drugs/alcohol. And as those associated with classic rock are stereotyped as drug lovers I think that strugglers is the category most suitable.

Socio-Economic needs

MM magazines socio-economic needs meet E, D, and possibly C2 as the stereotype of those whom listen to the magazines genre of classic rock are people whom enjoy sex, drugs and rock which suggests the audience is lazy and irresponsible implying that they are possibly teenagers and/or unemployed, and if employed it would be a semi-skilled, unskilled job or in some cases skilled manual workers.

A Higher management, bankers, lawyers, doctors and other professionals

B Middle management, teachers, creative and media people e.g. graphic designers etc.

C1

Office supervisors, junior managers, nurses, specialist clerical staff – white collar

C2

Skilled manual workers, plumbers, builders – blue collar

D Semi-skilled and unskilled manual workers

E Unemployed, Students, pensioners, casual workers

How does the Magazine appeal to the reader according to these Theories?

From looking at these Theories I understand that my magazine appeals to the reader as it contains information on classic rock artists lives which can act as inspiration towards the target audience as some classic rock fans like to try and copy classic rock artists lifestyles such as the whole sex, drugs, alcohol and rock. My magazine also contains lists of songs by that genre which will be appealing to the target audience as they can find out what songs have just been released and discover new favourites.MM magazine also features interviews with artists which may appeal to the reader as they can find out the artists own opinions on their songs and a little more detail about there lives… It also often gives away a free CD which will appeal to the reader as I have discovered from these theories that the target audience is lower class and wont have the money to be buying cd’s on a regular basis, also this magazine informs readers on gigs, concerts, and festivals.

Photography plan

Final pages – Front Cover

Final Pages - Double page spread

Step-by-step front cover

The first step when creating the Front cover was to analyse what is typically found on the front cover of a typical music magazine, of which I chose ‘Mojo’. We needed to understand what needed to be included on the front cover on a front cover of a magazine and appropriate placing for certain elements, and the appropriate sizing etc.

1

Secondly we had to sketch a plan of what the front cover was going to look like, from looking at other magazines. I did two different sketches, so that I could have a variety of ideas to choose from.

2

After the sketches, we then began to create our front covers in Photoshop. We referred to our chosen magazine for inspiration and used our sketches to decide where everything should go.

3

Before the front cover could be classed as finished we had to get feedback on anything that needed improving, then begin to make changes from there.

Once we had received that feedback we could begin to make improvements on our magazine front covers, until they were at the right standard.

4

5

Step-by-step Double page spread

The first step when creating the Double page spread was to analyse what is typically found on the double page spread of a typical music magazine, of which I chose ‘Mojo’. We needed to understand what needed to be included on a double page spread of a magazine and appropriate placing for certain elements, and the appropriate sizing etc.

We then had to follow the same steps we used for the front cover.

Conclusion

• In conclusion I have created a Rock magazine, inspired by one of the best selling rock magazines on the market. I based this particular issue on Siouxie Sioux and therefore used some of her album covers and other merchandise as inspiration for the colour scheme in my magazine. For the contents of my magazine I have used all the information I discovered rock fans would look for in a magazine, including concert, gig, and festival information, information on the artists etc.

• I have tried to include everything rock fans would look for in a rock magazine and took the best features from each of the best selling rock magazines to create the overall best magazine including everything rock fans should ever need.

How software/technology is used to produce the magazine pages

Firstly I set the black canvas to A4 which was the size I wanted my magazine to be, using ruler lines to ensure that everything was correctly placed, and in proportion. (Ctrl + R ) to add in the ruler lines, Once everything is to scale or you simply wish to remove the ruler lines click (Ctrl + H ).

I then made the background colour white as there were already a lot of dark features in the photograph itself.

Before adding the masthead and other conventions I imported the photo and erased everything around the model herself using the select tool & eraser tool.To smooth out the edges I used the airbrush tool.

I then began to add the other conventions such as the barcode, dates, price etc.

For my barcode I found the barcode I wanted, and saved it. In Photoshop I then selected ‘file’ + ‘Place’ to place the image on the page and then dragged it to the preferred location.

I then used the ‘T’ tool to type the issue date, number and price of the magazine above the barcode.

I also imported an image to represent a CD Cover, again using ‘file’ ‘place’.

Finally for the Puff Promotion I used the shape tool and experimented with different effects on the sidebar, finishing off with text ‘Free CD’.