Unit 2 trends social media
49
With Great Power Comes Great Responsibility A social media survival kit
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Transcript of Unit 2 trends social media
With Great Power Comes Great Responsibility
A social media survival kit
Generation Next (Gen Z)• Born after mid 1990’s
• Born after advent of Internet, cell phones, iPods
• Post Cold War & Post 9/11
• Rapid multi-taskers
• Open attitude to self publishing & privacy
• Stay at home, helicopter parents
• Digital Natives
“What were you thinking?”
Facebook• Most visited web site
in the world
Facebook• Most visited web site
in the world
• 800 million users
Facebook• Most visited web site
in the world
• 800 million users
• 50% of all users log in each day
Facebook• Most visited web site
in the world
• 800 million users
• 50% of all users log in each day
• 70% of users are outside the USA
Facebook• Most visited web site
in the world
• 800 million users
• 50% of all users log in each day
• 70% of users are outside the USA
• Users aged 35+ outnumber any other demographic
Facebook• Most visited web site
in the world
• 800 million users
• 50% of all users log in each day
• 70% of users are outside the USA
• Users aged 35+ outnumber any other demographic
• Average user visits Facebook 40 times per month
Facebook• Most visited web site
in the world
• 800 million users
• 50% of all users log in each day
• 70% of users are outside the USA
• Users aged 35+ outnumber any other demographic
• Average user visits Facebook 40 times per month
• Poorly understood privacy settings
Facebook• Most visited web site
in the world
• 800 million users
• 50% of all users log in each day
• 70% of users are outside the USA
• Users aged 35+ outnumber any other demographic
• Average user visits Facebook 40 times per month
• Poorly understood privacy settings
Twitter• 500 million users
• 140 character public messages
• 400 billion tweets per day
• Mobile friendly
• @mention, #hashtag, RT, DM (Demo)
• Until recently a college student / professionals tool
Twitter• 500 million users
• 140 character public messages
• 400 billion tweets per day
• Mobile friendly
• @mention, #hashtag, RT, DM (Demo)
• Until recently a college student / professionals tool
Live Video
• Skype
• Google Hangouts
• Facetime
Key Take Aways
• Facebook is dominant but use may have plateaued
• Twitter, SnapChat, Vine are on the rise
“Willful and repeated harm inflicted through the use of computers, cell phones & other electronic devices.”
What to look for
• Differences in girls & boys
• Sudden change in use
• Jumpy when message appears
• Unease about entering real life social situations
• Avoidance & screen switching
How to help
How to help• Create safe space (in
advance) to talk and see screens
How to help• Create safe space (in
advance) to talk and see screens
• Work together toward desired result
How to help• Create safe space (in
advance) to talk and see screens
• Work together toward desired result
• Get input from student & parent
How to help• Create safe space (in
advance) to talk and see screens
• Work together toward desired result
• Get input from student & parent
• Get backup
How to help• Create safe space (in
advance) to talk and see screens
• Work together toward desired result
• Get input from student & parent
• Get backup
• Engage bystanders
How to help• Create safe space (in
advance) to talk and see screens
• Work together toward desired result
• Get input from student & parent
• Get backup
• Engage bystanders
• School Life Handbook
How to help• Create safe space (in
advance) to talk and see screens
• Work together toward desired result
• Get input from student & parent
• Get backup
• Engage bystanders
• School Life Handbook
• Clear verbal statements (kids are bad at context)
How to help• Create safe space (in
advance) to talk and see screens
• Work together toward desired result
• Get input from student & parent
• Get backup
• Engage bystanders
• School Life Handbook
• Clear verbal statements (kids are bad at context)
• Create a deliberate social media culture
SummaryOur students are...
Summary• Highly connected,
early adopters
Our students are...
Summary• Highly connected,
early adopters
• Familiar with technology, but may not be highly skilled
Our students are...
Summary• Highly connected,
early adopters
• Familiar with technology, but may not be highly skilled
• Frustrated with ‘immigrants’
Our students are...
Summary• Highly connected,
early adopters
• Familiar with technology, but may not be highly skilled
• Frustrated with ‘immigrants’
• Born into uncertain times
Our students are...
Summary• Highly connected,
early adopters
• Familiar with technology, but may not be highly skilled
• Frustrated with ‘immigrants’
• Born into uncertain times
• Riding an elephant
Our students are...
Summary• Highly connected,
early adopters
• Familiar with technology, but may not be highly skilled
• Frustrated with ‘immigrants’
• Born into uncertain times
• Riding an elephant
• Coming of age publicly
Our students are...
Summary• Highly connected,
early adopters
• Familiar with technology, but may not be highly skilled
• Frustrated with ‘immigrants’
• Born into uncertain times
• Riding an elephant
• Coming of age publicly
• In need of adults in their lives (Breakfast Club)
Our students are...
