Name: Keira HibbertCandidate Number: 2062Center Name: St. Andrew’s Catholic SchoolCenter Number: 64135

Set Brief - Print

Project/Brief –

Music Magazine & Promotion

OCR – Level 3 Cambridge Introductory Diploma in Media

Unit 01: Analyzing Media Products and Audiences

Evidence

st-andrews.surrey.sch.uk

Contents1. Products

2.Ownership structureOperating model

3. Ethos and ideology4.Slogan

6.Technical convergence7.Assosicated products

8.Market position9.Market position10.Competitors

LO21. Front cover

2. Contents page3. Codes and conventions4. Production process5. Target audience6. NME vs KERRANG!

LO37. Product Target Audience

8. Audience Theory's9. Product Target Audience –

Primary Research10. Result Analysis

11. Product Target Audience – Secondary Research

12. Product Advertising & Marketing13. Distribution 14. Advertising

LO415. Ethical and Legal and Regulatory

16. Copy Right Laws17. Stereotypes and Representation

Focus Publisher and Product

MEDIA GROUP

Publisher• Founded:1968• Country of origin: United Kingdom• Headquarters location: London• 130 million consumers each month

across multiple platforms through influential brands including NME.

• Founders: Henry Luce, Briton Hadden.• Time Inc. is one of the largest branded

media companies in the world reaching more than 130 million people each month across multiple platforms.

Product

• Founder: Theodore Ingham• First issue: 7 March 1952 • It is largely associated with

rock, alternative and indie music.

• It started as a music newspaper, and gradually moved toward a magazine format during the 1980s and 90s, changing from newsprint in 1998.

• It was the first British paper to include a singles chart

• In the 1970s it became the best-selling British music newspaper

• An online version of NME, NME.com, was launched in 1996. It is now the world's biggest standalone music site, with over 7 million users per month.

https://en.wikipedia.org/wiki/NME

Ownership structure• Timeinc.uk is a local media institution founded by Henry Luce and

Briton Hadden in 1968. In 1998, IPC Magazines Ltd was subject to a management buyout financed by Cinven, a venture capital group, and the company was renamed IPC Media. Cinven then sold the company to Time Inc.

• the company's chief executive became Evelyn Webster, replacing Sylvia Auton who had run it since 2001.IPC Media formally became Time Inc.

• UK in September 2014, creating a single Time Inc. brand in both the US and UK.

• Global

• No sister companies

Operating Model

http://www.timeinc.com/

Ethos / Ideology• Values: The value of our reach and the passion of our people—

and we don’t take them for granted. We support programs that benefit the communities in which we operate in the U.S. and around the world.

• The word ‘time’ connotes a clock or that everything changes. because they cover so many topics and choice which time.inc is always following and up to date with, also time is changing constantly. It also represents the present as being between the past and the future. It lastly could also show that because they are linked to so may different time zones and countries that time is never the same and that things are also happening and that there's always something going on somewhere in the world.

Website map of where timeinc.uk have bases and publish.

http://www.timeinc.com/

Slogan

Technological Convergence

NME traditionally produce magazine to purchase in store, they also have an online website which allows you to subscribe for £20.49 and to get the magazine delivered to you or printed. The other option they offer to subscribe to is for NME to be weekly sent to iPhones or iPads for £59.99.

NME also uses YouTube to do broadcasting of interviews and music videoswww.nme.com/

Associated Products

http://www.timeinc.com/

Associated ProductsNME-http://www.slideshare.net/05lewis/music-magazine-nme

• On average NME have around 369,000 readers and sell about 38,486 units per year making around £96,215 through magazines sales (magazine prices are £2.50 on average).

All of the below are very different to the NME music magazine, Even though they are published by the same publishers.

Market position

I found in this pie chart that around 20% of popular genre of music was indie and extra 20% for rock music making 40% out of 10 different types of music. this research shows that there is a keen interest in these genres which my specified magazine, NME, covers.

Circulation: An average weekly print sale of just 18,184 in the second half of 2013. The magazine's average circulation at the end of June 2014 stood at 14,312 compared to 20,011 at the same point in 2013

Readership: An average of 1,307 people a week.

According to today's magazine Audit Bureau of Circulations (ABC) figures, NME reported a year-on-year circulation fall of 17.6% to record an average circulation of 23,924 - a continuation of a longstanding decline at the title. Just four years ago, in 2008, the printed issue of NME reported a circulation of 56,284 – easily more than double its current numbers.

NME isn't even in the top 6 magazines

http://www.mediaweek.co.uk/article/1145894/magazine-abcs-nme-q-suffer-major-circulation-falls

Competitors• Q magazines is published by Bauer Media Group with a of

Circulation: 52,781.• Q was First issued in October 1986.• It is in the top 6 best selling magazines.

• net circulation of 38,556 at the end of December 2012• In the top 6 best selling magazines.• It was first published on 6 June 1981 as a one-off supplement

in the Sounds newspaper.• published by Bauer Media Group

Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.Bauer Media is a sister company of H Bauer Publishing, publisher of the UK's biggest TV listings, Take a Break and Bella.

BAUER MEDIA

The socio economic groups are between A, B and C1 as they all have jobs so can spend their spare income on the magazine.

The language of NME magazine is aimed at the younger generation. The text is quite formal and the use of words is suitable for older teenagers and young adults but not too formal but can be understood by the

audience.

Buzz line- promoting something like a win or a free poster, to entice the audience.

Front cover

Contents PageMasthead-Contents title takes centre role on the page clearly stating ‘contents’ having the NME logo in its usual red and white font- which remind the reader what magazine they are reading, giving the

magazine promotion.

Categories-Purpose to give the reader a bit of information on what's inside and where to find it.The magazine has kept usual codes and conventions by using grids on their contents page, dividing the separate subjects and the page look more interesting. Its in dark black colouring in contrast to the red numbers.

Sub-lines-Gives the readers more specific detail on the individual features and articles within the

magazine.

Main image-Main image relates to the featured article on the cover, shows importance of the article by making it the main image.

Colour scheme- The colour scheme stays consistent with the front cover page, the white background is successfully portrayed as it does not distract the readers and to keep the attention on the articles and features.

content

Purpose- the purpose of the magazine is to entertain the targeted audiences needs of there love and interest in music. This is done by having interviews of the featured band, general gossip of music and stars, gig/concert dates and information, album launches etc.. genre- indie/rock/alternative

meaning-

production process1. Date of publication 2. Managing the schedule3. Editorial and budgetary decision 4. Content Acquisition 5. Sub-editing 6. Page Layout 7. Proofreading8. File emailed to printer9. Distribution

Target Audience• Genre: NME is a music magazine which targets mainly men aged

between17-30. It also appeals to people with an interest in new music and artist and/or people in a band.

• Katz- in NME magazine the audience learns information about the bands involved and written about inside that they may not know in every day to day business. They also learn what sort of people the band members can be and whop they really and their values, they may even get to ‘know’ them on a different and personal level because they may have the same issues as one another or the audience may look up to the people featured out of admiration.

• Maslow- NME magazine would come under the survivors and explores hierarchy. This is because when you buy an NME magazine you know full well that they will cover everything you need to know about the subject of the interview and who are featured in the magazine. I know this because in my addition of September the 6th 2014 ‘Interpol’ there is a whole double page spread on them and the quote ‘there was never a conversation about quitting’. NME magazine also comes under explorers because they are influenced by social change and this could attract explorers because they cover past, present and future music, allowing the audience of explorers to find out everything the need on specific bands and occasions upcoming.

• Hartley- the genre of NME magazine NME is indie/ rock/ alternative. the age range of the magazine is men around 17-30 and girls of an interest in the band members and alternative music.

• Time.inc have the same interest in genre of rock, indie and alterative music as Kerrang magazine, published by Bauer, and are competing against each other to have the best selling magazine.

• Kerrang magazines Circulation in January - June 2014 was peaking 33, 024 and their Readership just before the Christmas of 2013 was 293,000.

• Kerrang is currently in a higher position of being the best selling magazine from NME due to the data of circulation and readership on them both. NMEs Circulation was on An average weekly print sale of just 18,184 in the second half of 2013. NMEs Readership was An average of 1,307 people a week. Compared to Kerrang, NME is quite a way behind.

vs

Audience TheoriesKatz- in NME magazine the audience learns information about the bands involved and written about inside that they may not know in every day to day business. They also learn what sort of people the band members can be and who they really are and their values, they may even get to ‘know’ them on a different and personal level because they may have the same issues as one another or the audience may look up to the people featured out of admiration. Even though the audience gains their own individual knowledge on what they are interested in, they would mostly use NME as an escape from everyday business and madness to read what they love and what they are interested in.

• My readers objectives would be to get what they pay for, by this I mean making sure my magazine pays a lot of attention to detail in what it looks like, presentation of the information, images and text and also that it looks professional and not scruffy or budget.

• Secondly my reader will be buying my magazine for the genre and what's involved. My magazine will cover everything they need to know and sticking to the genre specified. (Alternative/Indie/Rock).

Audience Theories

NME socio- economic groups.

Hartley- the genre of NME magazine NME is indie/ rock/ alternative. The age range of the magazine is men around 17-30 and girls of an interest in the band members and alternative music.

Demographics is the study of or relating to the study of changes that occur in large groups of people over a period of time. The demographic of NME is quite wide and varied but mainly sits within the C1 C2 categories. This is evidenced from the primary research conducted for this unit.

Psychographics- NME magazine would come under the survivors and explores hierarchy. This is because when you buy an NME magazine you know full well that they will cover everything you need to know about the subject of the interview and who are featured in the magazine. I know this because in my addition of September the 6th 2014 ‘Interpol’ there is a whole double page spread on them and the quote ‘there was never a conversation about quitting’. NME magazine also comes under explorers because they are influenced by social change and this could attract explorers because they cover past, present and future music, allowing the audience of explorers to find out everything the need on specific bands and occasions upcoming.

Audience Theories

https://s3-eu-west-1.amazonaws.com/infogram-particles-700/apraag_1381081731.jpg

Product Target Audience –

Primary Research

Result Analysis

Looking at my results fro my survey It seems the majority of people who answered my survey were female at 60%. This could be unfair resulting because I could of asked more females than males. This also shows that females could en dup being the dominant target audience for NME due to the band members and fan girling.

My second questions results show at tie popularity of 40% for both between Q Magazine and other magazines not specified, closely running up with 20% of the audience reading XXL. Resulting in NME and Kerrang having no percentage of readers to record. This shows me that because Q, Kerrang and NME are within the same genre type, that people only buy one because they are so similar.

For my third question the majority of the people I asked said the listen to pop music leading at 60%. With a 20% tie between charts and indie, rock and alternative. This shows that because pop and charts music is popular at the moment doesn’t mean that it will within the next few years.

For my fourth question I asked ‘would you rather listen to music or watch TV? Surprisingly 60% of the people I asked said they would rather watch TV that listen to music, with 40 % of people listening to music more that they watch TV shows that they are passionate about their taste in music and have a genuine interest in the genre, maybe to help them escape day to day issues or to just relax.

For my fifth question it shows that the people I asked don’t generally buy magazines and if they do its rarely or never. This shows that the previous data I have collected from the other questions are based on if they did buy magazines that’s the genre and topic they would look for.

For my six question it shows that the people I asked aren’t necessarily interested in the actual genre and the people and information involved and specified. I know this because with a tie of 40% between how interesting the magazine is and getting free stuff shows that the people I asked are only interested in whether it looks interesting or whether they get a free toy or poster. But 20% of the people I asked said that they buy a magazine because it features their favourite band/ music type.

Judging by these results, it shows that everyone asked is interested in some way with the media, with 60% of the people I asked saying ‘yes’ and 40% of the people being indecisive.

In this last question I asked the audience whether they go to concerts or not to determine if they peruse their interest in music and their chosen genre. My results show that 40% of people saying they do go to concerts and 60% of the people I asked don’t.

Product Target Audience –

Secondary ResearchMixed views on NME magazine. Positive and negative feedback presented.

Positive feed back on twitter from an NME reader. This shows that NME successfully portrayed an article which amused and satisfied its audience.

More positive feedback from a reader because NME wrote about a band they like. This is good because it shows NME are open to new band that aren't really in the public eye- satisfying the targeted audience.

Negative feedback from artist ‘Tom Odell’ and his father for NME slating him in an interview and poorly reviewing his debut album. This is a good example of NME because it shows that they aren't always so kind towards artists and don’t mind an argument.

Product Advertising & Marketing

• Advertising with NME• NME Radio is the radio station from NME magazine, that

broadcasts in a new commercially oriented alternative music format. It first began broadcasting on 24 June 2008.

• NMEs publisher, Time.inc, advertise NME on their website.• NMEs advertisement marketing is below the line, this

means that it isn't on bill boards or had much expense on it, its just advertised on the internet and partially the radio.

Distribution

• How many magazines are circulated in the UK or globally? An average weekly print sale of just 18,184 in the second half of 2013. The magazine's average circulation at the end of June 2014 stood at 14,312 compared to

20,011 at the same point in 2013.• Is the magazine available online? Yes, NME have an online website that has

everything the target audience needs to know in general and in the genre of music specified (Alternative/Indie/Rock). The NME website allows the audience and customers to subscribe for £20.49 and to get the magazine delivered to you or printed. The other option they offer to subscribe to is for NME to be weekly sent to iPhones or iPads for £59.99. NME also uses YouTube which is connected through twitter and Facebook to keep the audience up to date and also to do broadcasting of interviews and music videos.

Advertising http://www.timeinc.com/• timeinc publishing doesn’t actually do much of its own advertising within

products. The only brand timeinc seemed to of advertised in NME was ‘UNCUT’. This could be because its the only brand they publish that is along the same genre type.

•Uncut readers spend over twice the amount on music a year than the average adult.•Uncut has been twice voted the PPA (Professional Publishers Association) Magazine of the Year and the PPA International Magazine of the Year.

• UNCUT is promoted in NME because they are along the same genres of rock, indie and alternative. Its also a really popular, professional brand so would get noticed more when being advertised. Also it might help NME in the long run because they might advertise NME and there readers would then be interested in NME making them more popular and getting more readership and marketing.

MarketingAbove-the-line• There are a number of approaches to promotion that are

open to organisations. Above-the-line promotions use mass media methods. This type of promotion focuses on advertising to a large audience. It includes print, online media, bill boards, television and cinema advertising. This is very expensive and new businesses do not tend to use this type of promotion due to expenses.

Below-the-line• Below-the-line methods are very specific, memorable

activities focused on targeted groups of consumers. They are under the control of the organisations. The purpose of these activities has been to develop the brand by creating awareness and building a brand profile. Below-the-line methods include: sponsorships, sales promotions, public relations, personal selling And direct marketing.

• My chosen music magazine- NME uses above the line promotion. This is because it’s a well known brand and makes a lot of money so can afford the costs to promote this way.

• Above the line is a much more efficient way of promotion for NME because they have more of a chance or getting noticed and getting more readers and it also makes them seem more professional and of a higher standard.

• I personally prefer above the line promotion and will use it for my magazine because its more trustworthy and efficient due to everyone seeing it because its on bill boards, being advertised on TV and broadcasted on the radio. I wouldn’t like to chose below the line promotion unless completely necessary because I would have less of a chance of getting the targeted readership numbers and wouldn’t allow the magazine to have its best potential or target audience buying or seeing it.

Bill boardsFor my magazine I would be using- 96 sheets.This type of billboard is the most popular of large format billboard advertising, allows you to reach your audience on a local, regional or national level.

Distribution

• NME is distributed through hard copy sales and online subscriptions- which allows you to read the magazine online for a certain price per month .

• In the future, judging by the statistics of NMEs readership and popularity compared to other big names such a KERRANG! And also taking into consideration that NME isn't even in the top magazines and that technology is taking over, I think that gradually over the years NME hard copies will start to slow down and eventually stop, solei relying on the online subscriptions, digital sales and the website to distribute their media.

Ethical and Legal and Regulatory

https://www.ipso.co.uk/IPSO/

http://www.timeincuk.com/terms-and-conditions/

IPSO used to be Press Complaints Commission

Procedure:• 1. Our remit• 2. Who can complain?• 3. Delayed complaints• 4. Submitting a complaint Our remit- Most of the complaints IPSO receives relate to editorial material published by member publications, whether in print or on their websites. This includes:•Articles;•Images (including video);•Audio material on newspaper and magazine websites;•Readers' letters;•Edited or moderated reader comments on newspaper and magazine websites.

Who can complain- IPSO will take forward complaints from any individual or organisation that an inaccuracy has been published on a general point of fact. Where an inaccuracy relates to a specific individual or organisation, we may be able to take forward a complaint from a third party, but will need to consider the position of the directly affected party in deciding whether it is appropriate to do so.

Delayed complaints-IPSO is able to consider complaints within four months from the date of the conduct complained about, or publication of the article. IPSO is not able to investigate complaints about material published over 12 months before the date of the complaint, even where it remains published on the publication's website.

Submitting a complaint- note that if IPSO believes that your complaint raises a potential breach of the Editors' Code, we will send the detail of your complaint to the publication, which will then have the opportunity to resolve the matter directly. This is to ensure the swift resolution of substantive complaints wherever possible.

Submitting a Complaint

• 1. Initial assessment-assess whether it falls within our remit and whether it raises a possible breach of the Code. If not, the Complaints Officer handling your complaint will write to you to explain the reasons why we are unable to take your concerns forward.

• 2. Referral to the publication-If your complaint raises a possible breach of the Code, and you have not previously exhausted the publication's own complaints procedure, we will pass on the detail of your complaint to the editor, who should seek to resolve the matter directly with you. IPSO can take over the handling of your concerns either once the publisher's internal complaints procedures have been exhausted, or if the matter has not been resolved after 28 days

• 3. The investigation-You will be provided with a copy of the publication's response to your complaint, and given the opportunity to comment on this. We will also seek to mediate an outcome to your complaint which is satisfactory to you, if appropriate.

• 4. Adjudication by the Complaints Committee-If your complaint remains unresolved, the Complaints Committee will decide whether there has been a breach of the Editors' Code. In line with our commitment to transparency, the Complaints Committee will take into account only information which has been seen by both sides to the complaint, and will publish its decision setting out whether the Editors’ Code has been breached, and why, on our website.

• 5. Remedies-If the Complaints Committee determines that the Code has been breached, it can require the publication of its upheld adjudication and/or a correction. The nature, extent and placement of corrections and adjudications will be determined by the Complaints Committee.

• 6. Review of the process-If your complaint proceeds through steps 2 through 5 but you are unhappy with the process by which the decision of the Complaints Committee was made, you may request a review by the Complaints Reviewer. IPSO will then decide whether to refer the complaint to the Complaints Reviewer. If the referral is made, the Reviewer will review the process by which the decision was made, and inform the Complaints Committee within 14 days whether it considers that the process was substantially flawed

• 7. Complaints which are not pursued-IPSO expects both publications and complainants to cooperate with it in the prompt consideration of complaints. Should we not receive an initial response to correspondence, we will generally contact you with a further request for a reply within a specified time period. If we do not receive a substantive reply within the specified period, we may close your complaint as not pursued. Alternatively, the Committee may proceed to consideration of the complaint without the benefit of your comments.

• 8. Unacceptable behaviour by complainants and vexatious complaints-IPSO does not expect its staff to tolerate unacceptable behaviour by complainants. Unacceptable behaviour may involve vexatious or disproportionate pursuit of a complaint. It also extends to any other behaviour that, because of its frequency or nature, hinders IPSO’s ability to handle complaints effectively, including:

• i. using abusive, offensive, aggressive, racist or foul language in conversation or correspondence with staff;• ii. harassing, verbally abusing or seeking to intimidate staff;• iii. engaging in unreasonably protracted or repetitive communications with staff;• iv. attending IPSO’s offices and seeking to speak with a member of staff without an appointment;• v. repeatedly refusing requests by staff to follow IPSO’s procedures, despite having been provided with appropriate information about

these procedures;• vi. making persistent and/or unreasonable demands of staff and/or the complaints process.• e)IPSO reserves the right to take appropriate action in cases where complainants are exhibiting unacceptable behaviour, including by

restricting the manner in which complainants may communicate with IPSO’s staff or declining to further consider a complaint.

• How does IPSO apply to your magazine?

As IPSO relates to editorial material published by member publications, whether in print or on their websites. This includes Articles, Images (including video), Audio material on newspaper and magazine websites, Readers' letters and Edited or moderated reader comments on newspaper and magazine websites. It means that it applies to my magazine as it is editorial material that involves all of the above.

All members of the press have a duty to maintain the highest professional standards. The Code, which includes this preamble and the public interest exceptions below, sets the benchmark for those ethical standards, protecting both the rights of the individual and the public's right to know. It is the cornerstone of the system of self-regulation to which the industry has made a binding commitment.https://www.ipso.co.uk/IPSO/cop.html

Clause 1 Accuracy

• The Press must take care not to publish inaccurate, misleading or distorted information, including pictures. This is so that you can not over Photoshop someone or something to change their appearance to give a false approach to promotion or of how something is perceived. For example photo shopping someone to be more thinner than they really are. You are however allowed to use the spot removal tool as its just touching up the appearance and making it presentable, but not to the extent of changing the appearance.

• A significant inaccuracy, misleading statement or distortion once recognised must be corrected, promptly and with due prominence, and - where appropriate - an apology published. In cases involving the Regulator, prominence should be agreed with the Regulator in advance.

• A publication must report fairly and accurately the outcome of an action for defamation to which it has been a party, unless an agreed settlement states otherwise, or an agreed statement is published. This is so that people don’t complain of misleading and untrue facts and stories in the magazine.

Clause 3- privacy

• It is unacceptable to photograph individuals in private places without their consent. Private places are public or private property where there is a reasonable expectation of privacy. This is because it could be classed as harassment and is an invasion of privacy which is unfair towards the subject and is very irritating and stressful.

Clause 4 Harassment• Journalists must not engage in intimidation, harassment or persistent pursuit.• they must not persist in questioning, telephoning, pursuing or photographing individuals once asked to desist; or remain on their

property when asked to leave and must not follow them. They must not do this because its it unnecessary stress upon the subject and unfair a they are venerable. If requested, the journalist must identify themselves and who they represent.

Make a complaint

Advertisers making a complaint about another advertiser will be required to provide evidence that they have tried to resolve their complaints with their competitor before we will agree to take on the complaint.If the audience feel and advert is too over bearing and they wish to commend a complaint they can go onto the main website of the magazine- NME or publisher- timeinc.uk and contacting head office either via phone call or email.

http://www.dailymail.co.uk/news/article-2344971/Tom-Odells-father-calls-NME-offices-complain-zero-star-review.html

Negative feedback from artist ‘Tom Odell’ and his father for NME slating him in an interview and poorly reviewing his debut album. This is a good example of NME because it shows that they aren't always so kind towards artists and don’t mind an argument.

Copy Right Laws

Copyright is a legal right created by the law of a country, that grants the creator of an original work exclusive rights to its use and distribution, usually for a limited time, with the intention of enabling the creator to receive compensation for their intellectual effort.

Copyright law originated in the United Kingdom from a concept of common law; the Statute of Anne 1709. It became statutory with the passing of the Copyright Act 1911. The current act is the Copyright, Designs and Patents Act 1988.

http://www.copyrightservice.co.uk/copyright/p01_uk_copyright_law

http://www.copyright.com.au/memebers/claim-payments/are-you-entitled-to-claim/staff-journalists

There are many sites that offer services to magazines and companies to help them register and protect their trademarks.

http://www.businessknowhow.com/startup/trademark.htm

http://www.trademarkdirect.co.uk/our-services

Registering a Trademark

Rights covered The law gives the creators of literary, dramatic, musical, artistic works, sound recordings, broadcasts, films and typographical arrangement of published editions, rights to control the ways in which their material may be used. The rights cover; broadcast and public performance, copying, adapting, issuing, renting and lending copies to the public. In many cases, the creator will also have the right to be identified as the author and to object to distortions of his work. International conventions give protection in most countries, subject to national laws.Types of work protected

1. Literary  song lyrics, manuscripts, manuals, computer programs, commercial documents, leaflets, newsletters & articles etc.

2. Artistic  photography, painting, sculptures, architecture, technical drawings/diagrams, maps, logos.

3. Typographical arrangement of published editions magazines, periodicals, etc.

All magazines will need to adhere to the regulations set out by copyright law in order to avoid prosecution. https://www.copyrightservice.co.uk/copyright/

p01_uk_copyright_law

Stereotypes and Representation

NME targets mainly men aged between17-30. It also appeals to people with an interest in new music and artist and/or people in a band. Judging by the targeted audience you would stereotypically say men are more interested in the magazine, even though many girls and read it due to the band and the members.

Due to the stereotyping to NME being a ‘male’ magazine, there is nothing that would instigate to a girl for them to read it. I know this because there is no bright colours or ‘girly’ type characteristics that would interest the typical girl.Teen tribes/

more relevant to how teens are categorised in 2015. The indie tribe would be a substantial subscriber to the magazine

http://www.uktribes.com/

Stereotyping to men because there is no ‘fuss’ made over the magazine front cover- such as too much colour or glamour that you would see on a typical girl magazine such as ‘pop’ or a fashion magazine.

Casual artist posing on the front cover- doesn’t make a statement, stereotyping that men are laid back like the magazine.

The use of dark colourings and ‘male’ colours such as blue, red and black stereotypically represent men and wouldn’t expect to appeal to girls.

Stereotypes

Vulgar gestures could be deemed offensive.

Encouragement to children and teenager- ionic so will follow what he does.Dangerous, dirty and a health risk.

Aggressive behaviour may offend the audience and give off the wrong impression or message.

I am complaining to NME about this issue the magazine with plan B featured on the front cover. This is appalling, I am disappointed in NMEs judgment to how they think its appropriate to have vulgar gestures and encouragement of smoking on the front of an iconic magazine. My reasons to thinking this is because some of the public may find it offensive and encouraging towards their children as the artist is known and popular. This could also encourage gang/ thug behaviour because the ‘youths’ will think its aright as they saw a celebrity do it.