Unit 5, Task 3 - C‘Top ten tips for creating a newsletter’

1. Layout

Make the layout in the rule of three, to make it short,

neat and easy to read for the audience. It is also

important not to use too much text because then the

reader wouldn't be bothered to read it all and skip that

newsletter page.

2. Images

The pictures represent that page in the newsletter so it is

very important to have a clear image or it will ruin the whole

cover of the newsletter and would bring a bad reputation to

that company who made that newsletter. As well as this the

picture must not have too much going on or it would

confuse the reader to the text.

3. Include contact/ important info

In the newsletter you have to include the key important details

about the whole newsletter, as well as this there should be a

section where you can contact the provider for the newsletter

you you can obtain furthermore information about the

newsletter.

4. Make a good header

To make a newsletter stand out there should be a bold,

simple and straightforward header, as this is one of the

first things the reader will notice. The header should

reflect on what the text is about and what the author of

the newsletter is aiming for. As well as this a header is

the first thing the reader will see.

5. Know who the audience will be

The audience can vary a lot from young viewers to the

elderly, so you would choose the topic on the text

depending on that. The newsletter would not be attractive

to those viewers that are not interested in the topic in the

newsletter.

6. Choose a single design

It is important to choose a design that is a single colour or a

single pattern or it will confuse the reader and will distract

them from the text. The content is important but so too is the

presentation. A good design is important to the success of a

newsletter and it is also a great way of being unique and

standing out from the rest.

7. Be concise - brief but detailed

People don’t have that much time to read your newsletter - so

give as much information as you can, using the least amount of

space possible. By showing a small summary in only a few

lines, include a link to the complete content on your website,

like using the rule of three to make it easier to understand.

8. Gain trust

It is important that you are consistent with your newsletters and

that your audience know what to expect when they open and read

your newsletter.

Make sure that your audience don't feel tricked because your

subject line bears no resemblance to the content of the newsletter.

It means, make sure that your audience trust what you have to say

and treat you as an authority on your subject.

9. Provide content worth reading

Nobody watches TV just for the adverts, no matter how entertaining

they might be. Make sure that you are providing some useful and

interesting content that your audience might actually want to read.

As well as this, you would want to put adverts in your newsletter too.

But make sure that there is something else to keep your readers

interested, example: special offers

10. Make it regular

If people receive your newsletter and it's been long since they received the last

one (that they can barely remember you) it's likely to be on the bottom of their

reading list.

It's difficult getting the right frequency so that's it's regular enough that you stay in

people's minds, but not so frequent that it gets annoying.

Somewhere between once a week and once a month is usually considered about

right. The exact frequency will need to be down to you to decide what you think

the audience want.

Rule of three

Clear and bold header

Concise

Important dates for the reader to know

Clear image on what the text is about

Detailed and important info-Contact info-

Simple colours in the background for the reader not to get distractedClear text on

what the newsletter is about