Uniquely HakoneOne of Japan’s Most Famous Resorts

Hakone has a long history as a stop on the Tokaido highway. One of the most popular tourist destinations in Japan, it attracts around 20 million visitors per year. Located only 90 minutes by car from central Tokyo and Tokyo International Airport (Haneda), Hakone is renowned for its natural beauty and the visual delights of its changing seasons. It is also blessed with spectacular views of majestic Mt. Fuji, a World Heritage site.

Hakone is also one of Japan’s most renowned onsen (hot spring) resorts and an exclu-sive summer retreat. With twenty springs concentrated in one small area, it has been a famous spa for more than 1,200 years.

Uniquely The Hiramatsu Hotels & Resorts Hakone- SengokuharaSurrounded by mountains providing magical views of pampas grass plains, Hakone has long been a favorite getaway for Japan’s elite, a place where since ancient times dignitaries and distinguished scholars have built their second homes. Its elegant museums and famous golf courses blend harmoniously into the natural beauty for which the area is renowned.

“Beautiful Japan’s Shangri-la.” No words could better describe Sengokuhara, the part of Hakone in which this exquisite boutique hotel with only eleven rooms is located. Private baths in each room are fed directly with hot-spring water. The food is the height of luxury, and the hospitality for which Japan is renowned is taken to its highest level.

To the very finest accommodations, food, and service, we add uniquely Hakone delights: pairing dinners with local sake, a tour of a local sake brewery, an opportunity to explore the world of Hakone Yosegi Marquetry.

Uniquely Hiramatsuour historyOur company’s first business was a 24-seat French restaurant in Tokyo, established in the prestigious Nishi-Azabu neighborhood in Tokyo. In 2015, we opened our first hotel, L’Auberge de Plaisance Sakurai, followed by the Hiramatsu Hotel & Resort Kashikojima in 2016. Our aim is to operate hotels that are themselves destina-tions, places that our guests want to visit. Each hotel takes full advantage of the appeal of its location and makes every effort to ensure that our visitors enjoy memorable stays, filled with hospi-tality like that offered by the very best restaurants.

Hiramatsu HotelsHiramatsu Hotels is the hotel brand of Hiramatsu, Japan’s leading restaurant group. Hiramatsu Hotels are divid-ed into two categories, the luxury brand “The Hiramatsu Collective”, and “Plaisance”, the premium brand.

■ THE HIRAMATSU COLLECTIVE

THE HIRAMATSU HOTELS & RESORTS KASHIKOJIMA (ISE SHIMA)THE HIRAMATSU HOTELS & RESORTS ATAMI THE HIRAMATSU HOTELS & RESORTS SENGOKUHARA (HAKONE) THE HIRAMATSU HOTELS & RESORTS GINOZA (OKINAWA)THE HIRAMATSU KYOTO to open in Spring 2020

■ PLAISANCE

L’AUBERGE DE PLAISANCE SAKURAI （NARA)

BedroomsTotal number of rooms: 11

- 3F Executive Suite Twin X 1 room (82㎡)

- 3F Superior Twin X 1 room (49㎡)

- 3F Deluxe Twin X 4 rooms (69㎡)

- 2F Deluxe Twin X 2 rooms (69㎡)

- 1F Deluxe Twin X 2 rooms (69㎡)

Bed Size: (W) 122cm X (L) 195cm X (H) 56cm

* Twin beds can be replaced with 1 wide-king size bed on request. If you prefer a double bed, please inform in advance.

* Wi-Fi, air conditioning, and soft drinks from the minibar are free.

* The entire hotel is no smoking (except, should you wish, on your private terrace).

Rooms & SuitesThe eleven guest rooms occupy three floors. All are twin rooms, differing only in size, and all can be converted to double rooms. Step out on your private terrace, and you will enjoy the grandeur of a panoramic view of the mountains surrounding Hakone, a scene filled with rich feeling that changes season by season. The interiors are decorated in a traditional Italian style, with lavish use of natural travertine marble and antique stucco, to create unique worlds distinguished by vivid hues and modern design. All rooms have their own private hot spring baths, with pools featuring an original The Hiramatsu Hotels & Resorts design that extends the tub onto the terrace.

In the fall of 2019, a new four-story residence housing nine additional rooms will be added to the hotel. Four will be Presidential Suites. Guests who stay for two nights or more may use these as their second homes, to enjoy a more casual Hiramatsu Hotel experience.

Room facilities- Air conditioning

- LCD Television

- Satellite television

- Mini-bar

- Safety deposit box

- Bath amenities “BVLGARI Blanc”

- Bluetooth sound system

- Nespresso machine

- Delonghi electric kettle

- Internet access

- Room service

Cuisine

Restaurant and LoungeCuisine Genre: Italian cuisine inspired by Hakone

Dining area: 2 Dining Rooms, 1 Private Room, Lounge

Business hours: Breakfast 7.00AM - 9.00AM (L.O.) Dinner 5.30PM - 8.00PM (L.O.)

Dietary: Vegetarian, Gluten free, other restrictions available on request.

The Hiramatsu Hotel’s Italian cuisine is produced under the direction of head chef Kenjiro Yoshikoshi. To maximize the goodness of their ingredients, his original dishes add French technique and local Hakone essence to an Italian base.

To fully enjoy the spectacular seasonal flavors of the local Hakone ingredients, each dish can be paired with wine from the Hiramatsu Hotel’s exceptional cellar or with locally brewed Japanese sake.

Vegetarian, reduced sugar, gluten-free dishes are all available on request. Please discuss your needs with us when you make your reservation.

Executive Chef Kenjiro Yoshikoshi

ArtYou have entered another world. Yes, the paintings you see on the walls are by such world famous artists as Chagall, Picasso, Leger, Kataoka Tamako, and Yayoi Kusama. The artistic feeling of this beautiful space is height-ened by the antique furniture and rare accessories.

Onsen-Hot SpringA Private Spa in Every RoomEvery guest room is equipped with a private hot spring filled with water from Shinubako Hot Spring,whose source is close to the Mt. Hakone caldera. Renowned among women visitors as a beauty treatment, this famous-ly clear and transparent water leaves skin silky smooth.

Open the large window and soak in your private half-outdoor bath while savouring an extraordinary view enhanced by the breezes blowing across the Sengokuhara waves of silver grass. The window frames the glorious natural setting, bringing its beauty, in every season, to you.

Japanese sake pairing special dinner

A diverse array of Inoue Sake Brewing sakes are paired with unique dishes that capture the sublime essence of Hakone’s four seasons. The water used by Inoue Sake Brewing is drawn from an under-ground river and is full of minerals that give this brewery’s sakes their distinctive profile with a fine balance of acidity.Don’t miss this opportunity to savor this delicious marriage of Japanese sake with unique dishes made with local Hakone ingredi-ents, a combination found only at the Hiramatsu Sengokuhara Hotel. Five types of sake pairings include : Sparkling Sweetheart, Hakoneyama Junmaishu, Senmaikyo unfiltered Junmai sake, Hakoneyama Junmai Ginjō, Hakoneyama, Junmaidaiginjō, Shonan Gold Liqueur.

Local Experiences: Japanese Sake Brewery Tour & Tasting

The Inoue Sake Brewing Company, located on Hakone’s eastern foothills in Ōimachi, Ashigara-kamigun, Kanagawa Prefecture, where the Sagawa River valley broadens into the Ashigara plain, has brewed sake contin-uously since its founding in 1789. Its top-of-the-line Hakone-Yama has long been one of the Hakone region’s most highly regarded local sakes.

Organized in cooperation with Inoue Sake Brewing, our tasting tour introduces participants to the fascinating world of Japanese sake. Visitors learn how sake is made and enjoyed through touring the brewery, usually closed to outsiders, even during the October to March season in which brewing peaks. The tasting that follows the tour offers an opportunity to compare different varieties of sake.

Inoue Sake Brewing CompanyAddress: 552 Kami-Oimachi, Oimachi-cho, Ashigarakami-gun, Kanagawa Prefecture. 258-0016Travel time: Approximately 60 minutes by bus from the hotel http://www.hakoneyama.co.jp

ACCOMODATION PLAN example・ Brewery tour and tasting (60min) + Japanese Sake Pairing Dinner + overnight stay :

DAY 1・ Dinner

DAY 2・ Breakfast・ Tour of the brewery and tasting of Sake・ Japanese sake-pairing special dinner

Day 3・ Breakfast

Local Experiences: Yosegi Marquetry WorkshopHakone’s mountains have long been famous for the diversity of their forests. One outcome is Hakone Yosegi Marquetry, a traditional craft whose history begins in the Edo Period. Its art lies in combining many different types of wood, taking advantages of their different colors to produce items decorated with finely detailed geometric patterns. Complex wooden puzzles are one especially attractive form of Yosegi Marquetry.

Hakone Maruyama Bussan, located in front of what was once the Hakone barrier on the Tokaido, the highway connecting Kanto and Kansai, specializes in production and sale of Yosegi Marquetry. At the workshop, after watching the craftsmen at work, visitors are invited to try an only-in-Hakone experience, making their own “secret boxes” with hidden compartments. Making your own box with its own unique tricks is one of the highlights of a visit to Hakone. Here, too, you can purchase the many famous marquetry items produced by the experienced craftsmen who have dedicated their lives to their craft.

ACCOMMODATION PLAN・ Hakone Sightseeing (60min) + Yosegi Marquetry Workshop (60min)+ overnight stay :

DAY1・ Dinner

DAY2 ・ Breakfast・ Hakone Sightseeing by taxi (60min) ・ Yosegi marquetry workshop, Make your own secret box, Visiting the Sekisho Katakura Puzzle Museum (60min) ・ Dinner

DAY 3 ・ Breakfast

Yosegi Marquetry Specialty Shop / Hakone Maruyama Bussan

Address: Hakone 17, Hakone-cho, Ashigarashita-gun, Kanagawa Prefecture 250-0521Travel time: 30 minutes by car from the hotelhttps://www.hakonemaruyama.co.jp

AccessFROM TOKYO STATIONFrom Tokyo Station, take the Tokaido Shinkansen KODAMA/HIKARI to Odawara Station (40 min). From Odawara Station to the hotel, take a taxi (40-50 min).

FROM HANEDA AIRPORTFrom Haneda Airport, take the Keikyu Line to Shinagawa Station (15 min). From Shinagawa Station, take the Tokaido Shinkansen KODAMA/HIKARI to Odawara Station (30 min). From Odawara Station to the hotel, take a taxi (40-50 min).

FROM NARITA AIRPORTFrom Narita Airport, take the Narita Express to Shinagawa Station (70 min). From Shinagawa Station, take the Tokaido Shinkansen KODAMA/HIKARI to Odawara Station (30 min). From Odawara Station to the hotel, take a taxi (40-50 min).

FROM KANSAI INTERNATIONAL AIRPORTFrom Kansai International Airport, it is 80min flight to Haneda Airport.From Itami Airport, it is 70 min flight to Haneda Airport. From Haneda Airport, take the Keikyu Line to Shinagawa Station (15 min). From Shinagawa Station, take the Tokaido Shinkansen KODAMA/HIKARI to Odawara Station (30 min). From Odawara Station to the hotel, take a taxi (40-50 min).

Hakone C.C.

Otometoge Bypass

Odawara Stn.

Atsugi

Atami

Hakone-Yumoto Stn.

Lake Ashi Sagami BayHakone Shrine

Moto Hakone

Miyanoshita

Kowakudani

Gora

Hakone-machi

KojiriTogendai

75

75

138

138

135

1

11

Gotemba I.C.

Sengokuhara

SengokuharaPampass Grass Field

Odawara West I.C.

Tomei Highway

Tokaido Shinkansen

Odawara AtsugiExpressway

Tokaido Main Line

Reservationshhrs@hiramatsu.co.jp

Tel: +81-460-83-8981Fax:+81-460-83-8982

1245-337 Sengokuhara, Hakone Ashigarashimo-gun, Kanagawa 250-0631, Japan

Contact HIRAMATSU INC.Yuriko Narusawa, Press Relations & Inbound Sales ManagerE: narusawa@hiramatsu.co.jp T: + 81-3-5793-8812

Global Website: www.global.hiramatsuhotels.com Facebook: https://www.facebook.com/global.hiramatsuhotels/Instagram: https://www.instagram.com/global.hiramatsuhotels/

For further press information contact:

CELORI, INC.Minako Tsuji minako.tsuji@celori.comFumie Ohmi fumie.ohmi@celori.com shuzai@celori.com