DEPARTMENT OF BUSINESS COMMUNICATION

FACULTY OF MANAGEMENT STUDIES AND

COMMERCE

BCC 1323

MEDIA AND ETHICS

A 02

GROUP NO: 01

INTRODUCTION

In the modern society

media plays a major

part.

It strongly influence to

human behavior.

They want to behave

under the Ethical

Framework .

What is Media?

Media is a mode that can use to exchange

information.

We can divide media in to following

categories.

• written media

• Non written media

• Electronic media

What are Ethics?

“The way people behave based on

how their beliefs about what are right

and wrong influence behavior.”

Why we consider about media and ethics?

• Media has huge power to influence society.

• There is a close relationship between media

and society.

• In order to make a better society, media has

to compatible with ethics.

Relationship between media

and ethics

There is a close relationship between media

and ethics. Media must compatible with

"Media ethics" continually.

Media ethics is the subdivision of applied

ethics dealing with the specific ethical

principles and standards of media.

The branches of the media that try to live up

to ethical standards include television, print

communications, and the Internet.

Many of the complications in media ethics

arise from the conflict of ethical standards

and the media companies' desire to make

money.

Unethical behavior of media

what are the unethical behaviors of

media,

When media does not do their duties.

When media works beyond their limitation.

TV, Radio and Newspapers

Insulting famous person without any

reasonable facts.

Influence internal sovereignty of countries

through international media.

Some companies

conduct their

promotion to insult

other companies

which are in same

industry.

They misused the Language

Bad influence from

advertisement

Bad influence from Reality

Shows.

Social Network

“Social media is the social interaction among

people in which they create, share or

exchange information, ideas and

pictures/videos in virtual communities and

networks.”

Accuracy problem about information.

Privacy problems of social networks.

Make religious , national and social

problems.

Some social networks promote pyramid

system.

Bad influence to

youth generation.

It persuade

to make

frauds.

Ethical behavior of media and its

responsibilities We are providing some of the responsibilities of media

as follows.

Media ought to work for the information of public

opinion.

Media should throw light on issues.

Media has to do something for the solution of issues

by presenting the opinion of experts.

Media ought to work for culture.

Media should provide guide line to the youth.

Media should condemn criminal activities.

Solutions for improving ethical

practice of media

1. Introducing code of ethics for media.

2.Remove political impacts.

3. Imposing laws and limitations.

4.Educating the people about the

common code of ethics.

5.Organize ethical practice programs to

journalist.

6.Education.