Understanding the questions

G322: Section B

The marks are out of 50.

There are 20 marks available for Argument/Analysis/ Explanation.

There are 20 marks available for Use of examples.

There are 10 marks available for Use of terminology.

How it is marked…

What significance does the continuing development of digital media technology have for media audiences and institutions?

(50 marks) (45 mins roughly)

What significance does the continuing development of digital media technology have for media audiences and institutions?

‘Digital media technology’ largely refers to the fact that internet enabled technology is ubiquitous: by the end of 2015 3.2 billion had access to the internet.

What impact does this have for companies?

What do you think you should focus on in the question?

Production, marketing, distribution?

Explained

Overview of the increase of digital technology.

Outline the proliferation of DMT Explain the drawbacks Has it still been beneficial for media

industries?

Proliferation=

How would you plan it?

The increase in dmt and how it has been advantageous for big conglomerates.

How has Frozen been successful using this? Has dmt made it easier for Disney to market and

distribute?

Is this surprising?

We haven’t talked about vertical integration yet but you could look in your dictionary to find out what it means!!

Next…

Has the increase in dmt been even more significant for independent companies?

What were the success’ of ‘71’? What were the financial limitations on the

producers? Has this helped distribution? Think amazon

prime etc. Have they had to be more savvy?

Then…

What are the drawbacks to the increase to dmt?

Does the significance outweigh the drawbacks?

Conclude…