Understanding the law on cookies
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Understanding the law on cookies
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To be compliant with the new cookie law, introduced by the ICO in May 2011, businesses have to demonstrate that they are actively seeking website visitors’ permission to place cookies on their viewing device, therefore instigating an opt-in process for cookie placement.This presentation explains a little about why the law has come about and what website owners need to do to comply.If you have any questions about the new law on cookies, please email us at [email protected] or visit www.bbi.co.uk for more information.
Transcript of Understanding the law on cookies
Understanding the law on cookies
Understanding the law on cookies
In bitesize
Understanding the law on cookies
In bitesize
Easy to understand
Understanding the law on cookies
In bitesize
Easy to understand
Chunks
A little about the law…
A little about the law…
Born out of concerns over privacy on the internet
A little about the law…
Born out of concerns over privacy on the internet
It is a European law
A little about the law…
Born out of concerns over privacy on the internet
It is a European law
That member states must enforce in their own way
A little about the law…
Born out of concerns over privacy on the internet
It is a European law
That member states must enforce in their own way
In the UK, the law is being enforced by the Information Commissioner’s Office (ICO)
A little about the law…
The law is designed to protect internet users…
A little about the law…
The law is designed to protect internet users…
It is a GOOD thing!
About cookies…
About cookies…
Cookies are small (often encrypted) text files that usually include a unique identifier.
About cookies…
Cookies are small (often encrypted) text files that usually include a unique identifier.
They are downloaded on to a computer or web browsing device by the majority of websites when visited.
About cookies…
Cookies are small (often encrypted) text files that usually include a unique identifier.
They are downloaded on to a computer or web browsing device by the majority of websites when visited.
Cookies are not intrinsically dangerous.
About cookies…
Cookies are small (often encrypted) text files that usually include a unique identifier.
They are downloaded on to a computer or web browsing device by the majority of websites when visited.
Cookies are not intrinsically dangerous.
But they can be used in dangerous ways.
Cookies used in positive ways…
Cookies used in positive ways…
Cookies help website visitors
Cookies used in positive ways…
Cookies help website visitors
Did you accidentally close your browser half way through the weekly
shop?
Cookies used in positive ways…
Cookies help website visitors
Did you accidentally close your browser half way through the weekly
shop?Don’t worry. A
cookie saved all your progress!
Cookies used in positive ways…
And cookies help website owners
Cookies used in positive ways…
And cookies help website owners
Everybody is looking at
your page on Brangelina
Cookies used in positive ways…
And cookies help website owners
Everybody is looking at
your page on Brangelina
So I should put more effort into it and ditch the page on the Hoff, because nobody is
visiting that!
Cookies used in negative ways…
Cookies used in negative ways…
Caution:
Cookies used in negative ways…
Caution: this is a little bit scary
Cookies used in negative ways…
1. Targeted ads (behavioural advertising)
Cookies used in negative ways…
1. Targeted ads (behavioural advertising)
“That’s a nice car”
Cookies used in negative ways…
1. Targeted ads (behavioural advertising)
“Now, let’s check the football score”
Cookies used in negative ways…
1. Targeted ads (behavioural advertising)
“Ahh… Bliss”
Cookies used in negative ways…
1. Targeted ads (behavioural advertising)
“What?”
Cookies used in negative ways…
1. Targeted ads (behavioural advertising)
“What?” “Huh?”
Cookies used in negative ways…
1. Targeted ads (behavioural advertising)
“What?” “Huh?”“Get off!”
Cookies used in negative ways…
1. Targeted ads (behavioural advertising)
“Aaargh!!”
Cookies used in negative ways…
1. Targeted ads (behavioural advertising)
2. Cookies containing passwords can be stolen
Cookies used in negative ways…
1. Targeted ads (behavioural advertising)
2. Cookies containing passwords can be stolen
Cookies used in negative ways…
1. Targeted ads (behavioural advertising)
2. Cookies containing passwords can be stolen
So, how did the EU deal with this?
So, how did the EU deal with this?
There are many different types of cookies used in many different ways.
So, how did the EU deal with this?
There are many different types of cookies used in many different ways.
It would be impossible to create a thousand different laws to deal with each specific combination of cookie type and usage.
So, how did the EU deal with this?
There are many different types of cookies used in many different ways.
It would be impossible to create a thousand different laws to deal with each specific combination of cookie type and usage.
One law has been created…
So, how did the EU deal with this?
There are many different types of cookies used in many different ways.
It would be impossible to create a thousand different laws to deal with each specific combination of cookie type and usage.
One law has been created…
It applies to EVERY website that uses cookies.
What the law says (UK)
What the law says (UK)
Cookies or similar devices must not be used unless the subscriber or user of the relevant terminal equipment:
What the law says (UK)
Cookies or similar devices must not be used unless the subscriber or user of the relevant terminal equipment:
(a) is provided with clear and comprehensive information about the purposes of the storage of, or access to, that information; and
What the law says (UK)
Cookies or similar devices must not be used unless the subscriber or user of the relevant terminal equipment:
(a) is provided with clear and comprehensive information about the purposes of the storage of, or access to, that information; and
(b) has given his or her consent.
What it means
What it means
This means that as a website owner, you cannot use cookies on your website without notifying visitors of the fact and without asking for their permission.
What it means
This means that as a website owner, you cannot use cookies on your website without notifying visitors of the fact and without asking for their permission.
In order to give permission, visitors need to know what they are giving permission for.
What it means
This means that as a website owner, you cannot use cookies on your website without notifying visitors of the fact and without asking for their permission.
In order to give permission, visitors need to know what they are giving permission for.
There must be a way for visitors to give or refuse permission.
Three steps to compliance
Three steps to compliance
Cookie Audit
Three steps to compliance
Cookie Audit
Privacy Statement
Three steps to compliance
Cookie Audit
Privacy Statement
Opt in tool
Some good examples
Some good examples
Some good examples
Some good examples
Some good examples
Some good examples
Some good examples
Some good examples
Some good examples
Understanding the law on cookies
Thank you for watching
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