Understanding Gen Y

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    presents Who Am I?

    19 years of corporate experience - 15 years as manager

    Work in MNC and Local companies, diverse industry

    Double degree in Electronics and Computing; MBA inMarketing

    Certified practitioner in NLP , Timeline Therapy,Language & Behaviour Profile, Hypnosis and Coaching

    Certified Professional Trainer

    Practitioner first, Trainer second

    Source: Jobstreet.com

    Quality Of Gen Y Graduate Compared To One Year Ago

    The Gen Y DilemmaAsking for unrealistic salary/benet

    Poor command of English

    Choosy about their rst job or company

    Poor character, attitude or personality

    Poor communication & other soft skills

    Syllabus not meeting demands of industry

    Knowledge of skills not deep enough

    Ill-prepared for job interview

    Unable to demonstrate problem solving ability

    Show little or no interest at the job

    No opening for for fresh graduate

    Poor general knowlege

    Some jobs may require gender proling

    Poor command of BM

    Poor command of Mandarin

    Other reasons

    Reasons why graduate are unemployed

    Source: Jobstreet.com

    What is the main factor inuencing your unhappiness?

    Source: Jobstreet.com

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    What strategies would you use torestore happiness?

    Source: Jobstreet.com

    What are the top changes you think would need to occur in order to experience more happiness

    at work?

    Source: Jobstreet.com

    Changing competence needs -A strategic differentiator

    Growing Generation Gap

    Different attitude towardsemployment

    Why Should We Bother?

    1946 1955 1970 1982 2000

    (57-66) (

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    Empowerment

    Pleasure vs. Pain

    Pop culture influence

    Social Media/Internet/Mobile Tech

    Peer influence

    Tech Dependent

    Plugged-in 24 hours a day,

    7 days a week - speed ofinformation

    Prefer using tech tocommunicate

    Find solution online

    Source : Year 2012PricewaterhouseCoopers survey on

    millennials at work

    Tech Dependent

    Plugged-in 24 hours a day, 7 daysa week - speed of information

    Prefer using tech to communicate

    Instant Gratication

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    Instant Gratication

    Instant everything

    Best Service is No Service

    Outcome Driven

    Extremely project-oriented rather than jobdescription-focused.

    Career

    Local big company

    MNC

    Local companyMNC

    Start-Up

    Entrepreneur

    Oversea

    Hobby to Career

    Online Business

    Gen Y

    Maslow's Hierarchy of Needs

    Baby Boomers

    Gen X

    Gen Y

    ....you have title/authority

    ...of who you know

    ...you produce results

    ...you help them to grow

    ....of who you are

    A Team will follow a leader because....

    Gen X

    Gen Y

    Career No expectation of lifetimeemployment

    Different view of career

    Different view of Leaders/Managers

    A need for on-goingfeedback

    Putting their lifestyle first

    Purpose

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    Source : Year 2012 PricewaterhouseCoopers survey on millennials at work Source : Year 2012 PricewaterhouseCoopers survey on millennials at work

    Source : Year 2012 PricewaterhouseCoopers survey on millennials at work

    Collaboration

    Collaboration

    Forum, Social Network

    Downloading

    Music / Movie / Games

    Fan-Sub

    Helicopter Parents

    A style of child rearing in which an overprotective mother orfather discourages a child's independence by being too

    involved in the child's life

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    Unequal ChildhoodsGrew up obeying authority no matter what his individual opinionRaised to obey parents and elders no matter what, even if he wasbeing told to do the wrong thingSubmissive to authority, but would feel aggression towards themWould act out in violent rage from time to timeMake his own life decisions

    Grew up to question authority and feel a sense of entitlementReinforced to the child that she was deserving of anything shewantedHave a superiority complex as an adultAlways sarcastic with authority and believed that she is superior toauthority figures in her lifeExcessively dependent on her parents and is not able to make lifedecisions without their presence

    Parental Involvement In Recruiting Process

    Submitting Resume

    Obtaining Info on Company

    Promoting child for position

    Attending career fair

    Making interviews arrangements

    Nego salary & benefits

    Attending the interview

    Complain if company does not hire

    Advocating for promotion

    Others

    15 30 45 60

    60%

    50%

    40%

    41%25%

    22%

    14%

    11%

    7%

    6%

    Malaysian Employers Federation Survey

    Effect

    Highly Stimulated

    Over-AssistingLack self-reliant and independent

    Have big expectations

    Over-Scheduling

    Handling Failure