Managing and Understanding Gen X, Y and V

Prepared for CAIS

Trendera

January 2016

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Pop Quiz

What would a High School Freshman Say is the Worst Part about School?

Not being able to check your phone!

Generational REVIEW

Which Generation Are You?

BOOMER 50-70

GEN X 36-49

GEN Y 20-35

GEN V (Z) 4-19

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Gen X

Gen X (1965 – 1979)

SLACKER STEREOTYPE LATCHKEY KIDS

BOOMERS IN SPOTLIGHT ‘80s EXPECTATIONS /

‘90s REALITIES A TROUBLING WORLD

Gen X (1965 – 1979)

MIDLIFE CRISIS

SAVVY AND SKEPTICAL SEEKING BALANCE

NOSTALGIC, BUT WANT THE NEW TRUST NO ONE

Gen Y

Gen Y (1980 - 1995)

SOCIALLY NETWORKED

ENTITLED AND EMPOWERED

LIFE MASHUP

GEN X INFLUENCE

BOOMER CONNECTION

HIGH PROTECTION

HIGH ANXIETY

Gen Y (1980 - 1995)

GROUP POWERED

OPTIMISTIC I’M THE EXCEPTION WORKING ON PLAN B

CRAVING FILTRATION I’M SMARTER THAN THAT

Gen V (1996 - 2011) •  Under Age of 20 (born between 1996 and 2011).

•  65 Million •  Still in formation: part “tweens” dealing with rapid

physiological and emotional changes, others are “true teens” on the road towards bigger challenges.

•  Generation “Viral” -- if it doesn’t have cred on the internet, it just doesn’t matter to this generation •  Gen Z, Plurals and the Homeland Generation

•  Currently make up more than a quarter (25.9%) of the population. •  In many ways, Gen Vs are opposites of Gen Ys, and what has

worked before won’t necessarily work for this new generation.

Gen V

Gen V: The True Digital Natives

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“ON”an average of 3 devices at once

55% Talk to their

phone daily

79% show

emotional distress when

away from their devices

70% always or often

sleep with their phone

84% are on their

phones when watching TV

32% Would rather break up with

someone online than in

person

The average attention span

today is 8 seconds

(shorter than a goldfish)

38% think they will

invent something

that changes the world

They find porn stars on messaging apps, not in

Playboy

75% of teenagers agree that

people should be nicer to

one another

Gen V: Now You Know

Gen V: Key Characteristics

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HIGH ANXIETY

25% of teens believe

that school violence/shooting

will have the biggest impact on their generation

More than 20% believe a college

education isn’t necessary to be

successful

TEST SUBJECTS BLURRED LINES

Since 2000, there is a 50%

increase among youth who identify as multiracial

MULTIPLE PERSONALITIES UBER PARENTING

Gen V: Key Characteristics

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Teenagers spend an

average of 9.5 hours online

daily

Today it’s easy to gauge

EXACTLY how popular you

really are

Friends with benefits has

become friends with not so

great benefits

NETFLIX W/O THE CHILL

QUANTIFIED POPULARITY

MULTIPLE PERSONALITIES RULE BREAKERS JADED & MEDICATED

Gen V: Key Characteristics

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11% of children 4-17 year olds have

been diagnosed with ADHD

(up from 7.8% in 2003)

More than 1/3 of teens agree that their rebellious nature is what makes their generation

unique

Almost 8 in 10 teens belong to

some kind of social network AND use it to

chat with friends, share photos

and play games

SOCIAL ANIMALS

Gen V: Social Media Cheat Sheet

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If you want to… ­ Keep in touch, go to Facebook

­  Inspire/Fake a lifestyle, go to Instagram

­ Showcase your personality, go to YouTube

­ Connect one to one, go to Snapchat

­  Inform, go to Twitter

Gen V: Online Confessions

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81% use privacy settings and limit who can

see their posts

70% admit to

hiding online activities

82% would give

up their social media friends for real friends

Nearly 1 in 4 Vs have a

fake or secret online

account

Do you really know what they are doing online?

Gen V: Social Media Cheat Sheet

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If you want to… ­ Keep in touch, go to Facebook

­  Inspire/Fake a lifestyle, go to Instagram

­ Showcase your personality, go to YouTube

­ Connect one to one, go to Snapchat

­  Inform, go to Twitter (but really don’t bother…)

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Societal Shifts

Flexible Feminism After years of negative connotations, people are finally reclaiming the word and what it means to be a woman today, and the present undercurrents of Blurred Lines and individuality mean that there are officially no rules around what female empowerment can look like.

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Happy Endings

“Just be happy” Sounds like a gift…or is it a curse? Today’s generations are told to find what may be the purple unicorn, and no longer know if they’ve found it or should even want it. Rather then continuing to peddle this myth, perhaps it’s time to find a new goal

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Close Encounters The idea of a scary stranger, has transformed thanks to the online lives of optimistic Gen Ys. Consumers are embracing new faces and in their quest for connection, so-called “strangers” has changed from a threat to a new friend waiting to be discovered.

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We’re all looking for a higher purpose. Whether it’s related to competing as a school or just figuring life, we’re looking to articulate what that purpose is.

On Purpose

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THE GENERATIONS: IN SCHOOLS

New  Genera.on:  New  Students  •  Unsure  of  self  •  Presumed  Heterosexual  •  Playground  •  Idealists,  can  solve  anything  •  Took  responsibility  for  self  •  Family  stability  •  Distrac.on  Free  •  College  as  Privilege  •  Na.ve  US  born  

•  Asser.ve  and  Confident  •  All  sexual  orienta.ons  •  Digital  Hangouts  •  Cynical  but  hopeful  •  Helicopter  parents,  lack  responsibility  •  Family  Instability  •  Constant  Distrac.on  •  College  non  essen.al  but  a  given  •  Diverse  cultural  economic  &  

geographic  backgrounds  

New  Genera.on:  New  Learners  •  Lectures  •  Classrooms  •  Individual  Learning  •  Text  and  Memoriza.on  •  Learning  as  a  job  •  Memoriza.on  •  Liberal  Arts  •  Past  •  Read  •  Discuss  •  Research  

•  Interac.ve  Devices  •  Homeschooling  •  Collabora.ve  Online  Project  •  Visual  Learning  •  Learning  as  a  Game  •  Problem  Solving  •  Occupa.on  Based  •  Future  •  View  •  Share  •  Search  

New  Genera.on:  New  Parents  •  Hands-­‐off  •  …Focused  •  The  group  •  Teaching  how  to  be  successful  

•  Do  what  you’re  good  at  •  Tradi.on  and  Loyalty  •  Trusted  you  •  Only  the  best  win  •  You  were  the  expert  

•  Intensely  involved…  •  Distracted  •  MY  child  •  Giving  them  what  they  need  to  be  

successful  •  Be  anything,  be  passionate  •  Future  focused  •  Trust  themselves  •  Everyone  wins  •  Mul.ple  experts  involved  

New  Genera.on:  New  Faculty  •  Work  is  who  they  are  •  Job  changing  puts  you  behind  •  Have  to  “put  in  the  .me”  •  Sa.sfac.on  in  doing  a  job  well  •  Enjoy  tradi.onal  perks  •  Want  financial  and  job  security  •  Correlate  seniority  with  age  •  Understand  ins.tu.ons  have  

“rules”  

•  Work  what  they  do  •  See  long  term  job  as  stagna.ng  •  Want  rapid  success  and  rewards  •  Expect  exterior  valida.on  •  Need  more  than  just  $$$  •  Flexibility  where  and  when  work  •  Whoever  is  smartest  should  win  •  Companies  should  break  the  rules  •  Expect  access  to  new  technologies  •  Networking  is  key  

New  Genera.ons:  New  Rules  FOR  STUDENTS  •  Time  to  blow  up  the  rule  book  •  You’re  not  just  a  teacher  ,  you’re  an  interpreter  •  You’re  not  in  classroom,  you’re  their  global  leader  •  More  discussion,  visuals,  interpreta.on  •  Technology  is  your  friend  and  foe  •  Time  to  rethink  what  they  TRULY  need  to  know  •  There  is  no  more  “online  and  offline”  in  their  minds  

New  Genera.ons:  New  Rules  

FOR  PARENTS  •  Make  them  feel  part  of  a  community,  but  in  which  THEIR  

child  is  most  important  •  Filter,  and  interpret,  the  best  informa.on  –  BE  the  expert  •  Ease  their  stress,  be  transparent  and  honest  •  If  you  make  mistakes,  acknowledge  them  •  Understand,  accept  and  acknowledge  the  modern  family  

and  student  

New  Genera.ons:  New  Rules  

FOR  FACULTY  •  Be  open  to  their  sugges.ons    let  them  be  mini-­‐

entrepreneurs  •  Consider  more  training,  paths  and  developments    •  Look  for  ways  to  let  them  explore  their  passions  and  

connect  beyond  the  kids  •  Provide  more  feedback,  even  if  not  from  a  direct  “boss”  •  Expect  more  teacher  /parent  interac.on,  may  not  be  a  bad  

thing  

What’s Hot With Gen V

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THANK YOU! WANT MORE? Weekly Newsletter: www.Trendera.com Or Daily trends: on @trendera_

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Managing and Understanding Gen X, Y and V

Prepared for CAIS

Trendera

January 2016