Understanding Economic Facts for Brand Growth Prospects in ...
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Presented by: Steven T. Tan President SM Supermalls Understanding Economic Facts for Brand Growth Prospects in 2021 PANA 1 ST GMM | JANUARY 28, 2021| PANA Facebook Live
Transcript of Understanding Economic Facts for Brand Growth Prospects in ...
P r e s e n t e d b y : S t e v e n T . T a n P r e s i d e n t S M S u p e r m a l l s
Understanding Economic Facts for Brand Growth Prospects in 2021 P A N A 1 S T G M M | J A N U A R Y 2 8 , 2 0 2 1 | P A N A F a c e b o o k L i v e
SM Supermalls has widest reach and the scale to extraordinarily deliver campaigns.
9.8M sqm total
gross floor area
7 malls in China
76 malls in the
Philippines
Over 20,000
tenant partners
2020: THE YEAR THAT WAS SM SUPERMALLS IN THE FACE OF CRISIS
JANUARY FEBRUARY MARCH APRIL MAY Taal Volcano
eruption Pandemic Pandemic Lockdown Malls reopen
AUGUST Helping farmers
SEPTEMBER Push dining
OCTOBER Korean Hallyu
NOVEMBER Rolly and Ulysses
Supporting MSMEs
JULY
JUNE Keeping safe
DECEMBER Kalinga Efforts
A Good Peg: Baguio and SM City Baguio
ART COMMUNITY (ex. BenCab Museum)
VIEWS AND SCENERY VIEWS AND SCENERY
An unparalleled view of nature and the city at the SKY TERRACE of SM City Baguio
We never stopped doing what we did before the pandemic but we do it now differently.
VIRTUAL LAUNCHES
CHRISMAS MARKETS
DESIGNATED DINING AREAS
CHRISTMAS LAUNCH
CHRISMAS CENTERPIECES
POP UP EXHIBITS
VIRTUAL CONCERTS CURBSIDE & DELIVERY PROMOS
The LGU’s own efforts to instill confidence in the community was very helpful in our recovery
We work hand in hand with the communities where we are present as we bounce back together, stronger
Brand Growth Prospects in 2021
OPENING OF WORLD’S LARGEST IKEA IN MOA COMPLEX CONTINUED EXPANSION
2020 STORE OPENINGS
We have beefed up our omnichannel retail – whether you want anything delivered to your office or home or picked up from the curbside.
We have innovative, fast and omni-channel COVID-19 response to keep our employees, tenant partners and customers safe.
Basket size grew by 1.5 - 2.5 x in 2020
2020 2021
Cyberzone and tech tenants will continue to do well in 2021
With over 43 million social media owned assets to drive our message further
Facebook, Twitter, YouTube, and Instagram followers
SOCIAL MEDIA & VIBER Mall / Brand Reach Engagement E.R.
SM Supermalls – Corporate 40.1M 21.6M 54% SM Shopmag 7.7M 3.7M 57% SM Cyberzone 7.5M 3.2M 43% SM Foodcourt 3.3M 1.3M 42% TOTAL MALLS 80.3M 11.0M 14%
TOTAL BRANDS 140M 41M 29%
REACH 140M
ENGAGEMENT 41M
ER 29%
With over 43 million social media owned assets to drive our message further
OWNED ASSETS
Email addresses, mobile number, and mobile up apps
MOBILE NUMBERS
7.6M EMAIL
ADDRESSES
6.3M TOTAL AVERAGE
PAGE VIEWS
1.40M
With over 43 million social media owned assets to drive our message further
VIBER
National and mall-specific Viber Community members
VIBER / SMS AVERAGE OPEN RATE 50% AVERAGE CTR 9%
Thank you!
For partnership opportunities: [email protected] [email protected]
