Building The Social Brand: Using Social Media for Business & Personal Brand Building in LATAM
Building Your Brand Using Social Media€¦ · Building Your Brand Using Social Media. Nonprofit...
Transcript of Building Your Brand Using Social Media€¦ · Building Your Brand Using Social Media. Nonprofit...
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Presented by Katherine Ramirez30 years experience
Building Your Brand Using Social Media
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Nonprofit Facts:
1,097,689 Public Charities
105,030 Private Foundations
386,337 Other Types of Nonprofit Foundations
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WHY ADVERTISE?Advertising to a Business Or Nonprofit
is like Food, Air, and Water for us to SURVIVE.
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FACTS – The Numbers
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1st Year - 50%
Businesses will FAIL!
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FACTS – The NumbersWithin 5 years – 95%
Businesses will FAIL!
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Over 75% of Businesses Don’t Advertise!
Over 75% of Businesses Don’t Advertise!
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Nonprofits Compete with For Profits!
All organizations – not just nonprofits – are now in the
business of promoting “social good” in order to
gain support.
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Toms Shoes!
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A Majority of People – Including Visitors! Are unaware that these organizations are non-profits!
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BEFORE YOU START MARKETING
Know what is your UNIQUE selling proposition.
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Know who your AUDIENCE is.
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Know what you want to ACHIEVE.
What are your EXPECTATIONS?
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“Know your Analytics”
Measurements
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Advertising is about reminding people why to donate or support
your cause.
You have to remind people why they need to support your
organization.
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Social Media Advertisingis FREE it just takes a
Lot of Work!
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HAVE AN ADVERTISING PLAN
What Are Your Options
Be Consistent
Know Your Resources
Audience Content
Budget
Accountability
ROI
Create Your Partnerships
Measure
Manage Your Expectations Set Goals
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Social Media Is Just like a Party!
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CONTENT CALENDAR
MONDAY > TUESDAY > WEDNESDAY > THURSDAY > FRIDAY
Motivation Tips Selling YourServices or Program
Blog, Video or Article
Community
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POST 3 TIMES A WEEK!
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ABOUT US!Needs to be Consistent for all Social Media
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GetREVIEWS!
This is GREAT Content!
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SHOUT OUT TO PARTNERS!
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POSTING
Need CALL TO ACTION on post – PEOPLE ARE LAZY!
Respond to All Comments & Reviews
Put Money on Post to go Beyond Your Audience!
Over use Social Media to Tell Your Story
Engage with video, Tips, Article – Become an Expert & Resource!
Don’t Forget to SELL What you NEED!
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CONTEST – Create EXCITEMENT& Grow Your Following!
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EVENTS - FB
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EVENTS - EVENTBRITE
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POSTING
Need CALL TO ACTION on post – PEOPLE ARE LAZY!
Respond to All Comments & Reviews
Put Money on Post to go Beyond Your Audience!
Over use Social Media to Tell Your Story
Engage with Video, Tips, Articles – Become an Expert & Resource!
Don’t Forget to SELL What you NEED!
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E-Mail Blast Sample
E-Mail Marketing – This is low hanging fruit!
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BLOGS are GREAT for
SEO!
Start a Blog about Trends in Your Business!
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GOOGLE BIZ
LISTING
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WEBSITES
Have a Call to Action on Website! – People are LAZYMake Sure Your Website is SEO Friendly
Make Sure Your Website is Mobile Friendly
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You have to Evoke Pain and Remind People When and Why to Support or Shop YOU!
What is the Problem you are trying to Solve?
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What Else Can you Do Today?
There is so much more you can do!
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ADVERTISING Is a Marathon Not a Sprint!
Advertising .. Like losing weight, you will not see the results overnight, in 30 days or even a few months –
You have to commit to it and make the necessary investment in order to see the results!
Just like losing weight - There are NO MAJIC Pills or Programs or Overnight Quick Fix.
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2 Options to Grow:
• 1st Option is for you yourself to do this and drive the traffic and awareness to your nonprofit.
• 2nd Option is to pay for someone to do it for you ... either a sales person, marketing person or some form of advertising.
There is NO 3rd Option
If you do NOTHING you get NOTHING!
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When to Hire Someone?
• When your own work is consuming all of your time and you CAN’T do this.
• If you feel your own marketing efforts are not going anywhere.
NEVER WAIT till it is TOO LATE!
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When Do You Stop Advertising?
NEVER!
Unless you are Closing the Doors!
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QUESTIONS?Helping businesses with little to no advertising budget so they
can Stand Out, Survive, Succeed, and Grow!
Twitter @adBidtiseInstagram @adBidtiseFaceBook @adBidtise
KATHERINE [email protected]
866-607-0767