Understanding and Engaging the Next Generation€¦ · Understanding and Engaging the Next...

Understanding and Engaging the Next Generation of Donors, Volunteers and

Employees2015 NONPROF I T SUMMIT

NOV EMB E R 9 , 2 0 1 5

C OU R T N E Y D E R OND E , C P A

T D& T C P A S A ND A D V I S O R S , P . C .

Speaker

PREPARED BY TD&T CPAS AND ADVISORS, P.C. COPYRIGHT 2015

Courtney L. De Ronde, CPAAudit PrincipalDirect: [email protected]

TD&T CPAs and Advisors, P.C.1108 Washington StreetPella, Iowa 50219www.tdtpc.com

ObjectivesIdentify the generations in the current workforce

Understand formative events, characteristics, and behaviors of each generation

Learn how to appreciate and leverage differences in multigenerational donors, volunteers and employees


Introduction to the Generations

Approximately a 20‐year span

Generations share historical or societal experiences that shape their attitudes, behaviors and world view.

Looks at their generation as the “standard” of comparison


Introduction to the Generations

Traditionally, American business has had two generations working at a time.

For the first time in history, we have four generations in the workforce.

Can you name them?


TraditionalistsBorn 1925‐1945 (age 70‐90)

Formative Events• The Great Depression• Pearl Harbor• WWII


Baby BoomersBorn 1946‐1964 (age 51‐ 69)

Formative Events• Vietnam War• Civil Rights Movement• Woodstock• Assassinations of JFK, MLK, RFK• First generation to grow up with TV


Generation XBorn 1965‐1981 (age 34‐50)

Formative Events• Downsizing• Dual Income Families• Increased Divorce Rates• Mainstream Personal Computers• MTV


Millennials (Gen Y)Born 1982‐2000 (age 15‐33)

Formative Events• Terrorism (Oklahoma City, 9/11)• Gulf Wars• School Shootings• Economic downturn• Trophy for participation


Generational Progression

The next generation’s work ethic is not some out‐of‐nowhere, cosmic, egotistical self‐expression. It’s a natural next step in a generation‐after‐generation progression of economic life in developed societies.*

*AICPA‐PCPS Understanding Generation Gaps


Strauss & Howe ‐Historical Evidence of Repeat


Generation GI Gen1900‐1924

Silent1925‐1945

Boomer1946‐1964

Gen X1965‐1980

Millennials1981‐2000

Archetype Hero Artist Prophet Nomad Hero

Born into Born after the spiritual awakening

Born during a great war or historical crisis

Born after a great war

Born during a spiritual awakening

Born after the spiritual awakening

Era Type Unravel Crisis High Awakening Unravel

Childhood Protected Suffocated Indulged Abandoned Protected

Early Adult Heroic Sensitive Narcissistic Alienated Heroic

Midlife Powerful Indecisive Moralistic Pragmatic Powerful

Generational Quiz (from AICPA‐PCPS)

1. This generation favors information, communication, and a democratic work atmosphere.

A. Silent Generation

B. Baby Boomers

C. Generation X

D. Millennials



2. While Millennials prefers “hands off” management; Generation X needs face time with managers.

True

False



3. Members of this generation were thrown off their career ladders in the mid‐80s, and have experienced far more turbulence in the American workplace than their parents ever imagined.


B. Baby Boomers

C. Generation X

D. Millennials



4. Which generation learned not to have faith in American institutions, including the institution of marriage, lifetime employment, the government, public safety, and religion?


B. Baby Boomers

C. Generation X

D. Millennials



5. Which generation would be most likely to be influenced heavily by Watergate, Martin Luther King, and the mainframe computer?


B. Baby Boomers

C. Generation X

D. Millennials



6. The first generation of latchkey kids, this generation has been self‐sufficient from an early age.


B. Baby Boomers

C. Generation X

D. Millennials



7. Of the four generations, the Millennials are the most “socially conscious.”

True

False



8. This generation has a strong sense of “Americanism” and a respect for authority.

A. Silent Generation/Traditionalists

B. Baby Boomers

C. Generation X

D. Millennials



9. Generation X prefers consensus to hierarchy, was the first “DINK” generation, and was the first generation to be described as “workaholics.”

True

False



10. Which generation was the first to be described as “lazy, disloyal slackers” in the American media?


B. Baby Boomers

C. Generation X

D. Millennials


A Leader’s ChallengesDifferent preferences

Different motivators

Different rewards


PreferencesTraditionalists Baby

BoomersGeneration X Generation Y

CommunicationStyle/Preference

No news is good news

Doesn’t appreciate feedbackBuilds consensus

Direct/Immediate

Will ask for feedback

Frequent

Constant praise

Communication Media

Rotary phoneOne‐on‐oneFace‐to‐facePaper lettersand memos

Touch‐tone phoneFace‐to‐face meetingsCall me anytime

Cell phonesValues privacy during personal timeEmail me

InternetSmart phonesText me

Work Ethic Companyloyalty

Team loyalty Personal talent/skills

Relationships/Cause Focused


Why the conflict?


Why the Conflict?Each Assumes “One Right Way” (theirs!)

Unconscious Bias

Misconceptions and stereotypes


Managing Diversity•Recognize everyone has their own personal lens

• Be aware of your own personal bias• Understand that others have their own perspectives; consider them to be valid and valuable

•Discuss perspectives of others and our own• Collaborate• Be open minded• There’s more than one right way• Find common ground


Managing DiversityAccommodate differences – learn all you can about them, work to meet their specific needs and serve them according to their unique preferences

Give the big picture – provide goals and expectations, then turn them loose.

Select carefully – then treat everyone as if they have great things to offer.


Managing DiversityCreate diverse teams

Have a mentoring relationship

Increase your Emotional Intelligence (EI)


Emotional IntelligenceEI – The ability to use your emotions in a positive and constructive way in relationships with others.

We have to understand each other

Put yourself in someone else’s shoes

Be aware, be accepting, be understanding


Engaging Millennial DonorsPhilanthropy is more than writing a check

Top 3 ways Millennials want to be engaged and learn more about your organization are through your*:

1. Website

2. Social media

3. E‐newsletters

* Derrick Feldmann, Achieve


Volunteer OpportunitiesLeadership opportunities for young people can connect them to your organization for the long‐term

Match their skills/interests to your organization’s needs (not just stuffing envelopes!)

Ask young volunteers to share their experiences; give them a voice – you can expand your reach through their personal network

Have fundraising staff spend more time with young volunteers; treat them like donors


Final ThoughtsUnderstand the differences

Recognize your unconscious bias

Consider the perspectives of others

Play to generational preferences

Build relationships

Learn from each other!


Questions/Comments?


Courtney L. De Ronde, CPAAudit PrincipalDirect: [email protected]

TD&T CPAs and Advisors, P.C.1108 Washington StreetPella, Iowa 50219www.tdtpc.com

Generational Quiz Answer Key(from AICPA‐PCPS)

1 D: Millennials (b. 1982‐2001) are accustomed to working in an age of Google, where information is easily accessible, and of having their opinions considered before decisions are made.

2 False: Gen X’ers actually prefer hands‐off management while Millennials want to have a strong relationship with their manager, including plenty of communication and feedback. This may be because Gen Xers were latchkey kids, and had to rely on themselves for answers, while Millennials were raised in family environments that put them at the center of attention.

3 B: Baby Boomers were the first generation to suffer from the corporate downsizings and layoffs that deeply impacted the U.S. in the 1980s.

4 C: While Gen Xers were growing up, all of these American institutions were showing signs of age, and crumbling. This reinforced to Gen Xers that they shouldn’t trust institutions.

5 B: Baby Boomers came of age during a time of drastic upheavals in America’s consciousness of civil rights, computing and expectations for government servants, even the president.

6 C: Gen Xers were the first generation to grow up in households where both parents worked, making them the first generation to wear necklaces to school with keys to their houses on them. These “latch‐key” kids learned to rely on themselves.

7 True: Many Millennials have to complete community service projects before they can graduate from high school, and are choosing service careers, e.g. public service, non‐profits, etc.

8 A: The Silent Generation fought in WWII and Korea. They came of age in a time when “America” was as much an idea as a country, and many laid their lives down (voluntarily) for this ideal. They went on to start and run many companies and institutions with the same command‐and‐control management style they learned in the military.

9 False: Baby Boomers hold these credits. (“DINK” = Dual Income, No Kids)

10 C: Because Gen Xers had multiple jobs in their first few years after college, the American media often portrayed them in this way.


Understanding and Engaging the Next Generation€¦ · Understanding and Engaging the Next...

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