Motivating and Engaging Forensic Computing Practitioners in Higher Education
Engaging and Motivating Generation Y
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Transcript of Engaging and Motivating Generation Y
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Page 1. Copyright Kevin Harrington 2013.
Kevin Harrington
Engaging and motivating your Gen Y workforce
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Page 2. Copyright Kevin Harrington 2013.
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Page 3. Copyright Kevin Harrington 2013.
My reference points
• Small businesses• Sodexo• BBC• Sony
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Which generation do you belong to?
• Silent Generation (1925-1944)
• Baby Boomer (born 1945-1964)
• Generation X (born 1965-80)
• Generation Y/ Millennial Generation (born after 1980)
• Screenagers?
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Baby boomerSelf-expansive
Pragmatist/idealist
Assumes diversity
Freedom to seek and to achieve
Generation XSelf-involved
Practical/pragmatic
Accepts diversity
Has no line between hard work and success
Generation YSelf-inventive
Optimistic/realistic
Celebrates diversity
High expectation
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Page 6. Copyright Kevin Harrington 2013.
None of these existed before 2000
3D TVBlackBerryBroadbandCamera phonesClub PenguinFacebookFarmvilleFirefoxFlickr
Google+GrouponHybrid carsiPadiPhoneiPodiTunesKindleLinkedIn
MySpacePandoraSatellite radioSkypeTiVoTwitterWiiXBoxYouTube
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Page 7. Copyright Kevin Harrington 2013.
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Let’s start with the basics: Generation Y refers to everyone born between 1982 and 2002
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Because of demographics, Generation Yers are now in much demand
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Have you thought about how best to reach, recruit and retain them?
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Did you know that Generation Y cares less about salaries and more about flexible working?
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You’re half way to understanding Generation Y
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Generation Y also values challenging work more than job security
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They’re very much more concerned about working for ethical companies than previous generations
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You’re more likely reach them through Facebook or MySpace than traditional media
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And you’ll have to work hard to keep them; it’s likely that a Gen Y will have 10 jobs before 40
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Page 17. Copyright Kevin Harrington 2013.
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Work to live• 43%
– "flexible working" was the single biggest benefit that would attract people to a contact centre job
– benefit most frequently being provided by current employers (30%)
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Money• 37%
– “Pay" was the biggest reason given when considering a career in the contact centre industry
– 25% of those questioned named "flexible benefits" as their main reason
– East Midlands & Anglia, these figures flipped, with the majority (52%) actually putting flexible benefits above
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Industry challenges• 5%
– stated that they would regard working for a contact centre as "exciting"
– 10% as "rewarding"• 55%
– negative• monotonous• depressing• sweat shop
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On the plus side
• 22%– consider the work to
be "challenging" (a word used almost as often as "monotonous")
• 73%– happily "tell a date"
that they worked in a contact centre
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Feeling of worth
• Customer support rather than customer service
• Customer service rather than call centre
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Feedback
Regular feedback expected and demanded
Acknowledgment and rewards are important
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The magic numbers
•Remuneration structure 100% salary 20% bonus 3% incentives
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Choice
• Decisions:– Waste avoidance– Relevancy– Ease of supply– Ease of
administration
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Page 26. Copyright Kevin Harrington 2013.
More choice
• SayShopping• Vivaboxes• Sodexo Performance
Suite
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Page 27. Copyright Kevin Harrington 2013.
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Lee Iacoccasilent generation
Mark Zuckerberggeneration y
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Bespoke suit demonstrates seriousness and good taste
Both hands free for a handshake
Freshly shined shoes send a signal that your not to be messed with
A perfectly folded pocket handkerchief shows attention to detail
Lee Iacoccasilent generation
Mark Zuckerberggeneration y
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Page 30. Copyright Kevin Harrington 2013.
Bespoke suit demonstrates seriousness and good taste
Both hands free for a handshake
Freshly shined shoes send a signal that your not to be messed with
A perfectly folded pocket handkerchief shows attention to detail
A CBGB t-shirt shows you weren't alive in the 70s
'Mom jeans' suggest you rarely leave the house Flip-flops send
a signal that you're just messing around
One hand permanently attached to a social network
Lee Iacoccasilent generation
Mark Zuckerberggeneration y
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Page 31. Copyright Kevin Harrington 2013.
Our learning
• Generation Y – are here– are human – have high standards – want choice…their
choice
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Page 32. Copyright Kevin Harrington 2013.
Contact
Kevin Harrington
Telephone: Email:
+44 (0)7785 977777 [email protected]
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