Uncle pear - Comunicare un magazine sul web: best practice
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Transcript of Uncle pear - Comunicare un magazine sul web: best practice
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Unclepear.com / 2011
Comunicare un magazine, sul web
Best practice
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Un nuovo paradigma
In tre slide
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Uncle Pear |Comunicare un magazine sul web | Pag. 3
Il Consumatore PostModerno
Coda lunga.Internet rende i prodotti di nicchia facilmente accessibili
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Cosa si intende?
Comunicare online
Media Propri
Media Comprati
Media Guadagnati
- Sito web istituzionale- Presenza sui social network
- Advertising, banner, campagne su Facebook
- News a pagamento su blog
- Citazioni su siti e blog- Citazioni sui social network
- Pagine aperte da clienti, fan, utenti
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1/3Sono gli utenti che usano
il web solo da mobile, nel mondo
http://www.slideshare.net/bryanrieger/rethinking-the-mobile-web-by-yiibu
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Potenziare la comunicazione online di un prodotto editoriale
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The New Yorker
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Good
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Topic periodici, contest per far partecipare i lettori e creare community
Differenziazione fra i contenuti online e quelli dell'edizione cartacea
La forza dello sviluppo sui social network parte dall’interesse sociale della comunità
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Guardian Weekly
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Buon aggiornamento contenuti e interazione. Rispondono ai commenti entro le 24 ore in media.
Utilizzano album foto come preview delle front page per ogni edizione
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Buon aggiornamento contenuti e interazione. Rispondono ai commenti entro le 24 ore in media.
Utilizzano album foto come preview delle front page per ogni edizione
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Aggiornamento irregolare
Nessuna interazione
RT network Guardian
Personalizzazione minima dei contenuti
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The Atlantic Magazine
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Contenuti approfonditi
Autori in evidenza
Attenzione alle illustrazioni
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Thread nei commenti
Like nei commenti (sistema emergente)
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Internazionale
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Utilizzo di Facbook ottimo
Reazioni rapidissime, sharing contenuti personalizzato, interazione, utilizzo delle note
Attività aumenta in sede di eventi organizzati
Cambia la profile pic con la copertina ogni settimana
Preview contenuti in formato cartaceo
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Vanity Fair
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Grazia
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Donna Moderna
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Attualità + argomenti generalisti + blog costanti di un autore (spesso anche solo per i contenuti online con un approfondimento sulla parte cartacea)
Se la selezione dei blog temporanei (esempio per un mese) è legata a influencer o persone attive sui social media questi portano visite al sito valorizzando anche l'edizione cartacea.
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L’Espresso
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Aggiornamento e blog per singoli autori
Parziale differenza fra i contenuti online e quelli nella versione cartacea
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Feed dal sito
Commenti non moderati
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Altri esempi
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news da website +
molti retweet su argomento
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Uncle Pearc/o Project Group SrlVia Ghislandi 3525125 Brescia (BS)
tel. +39 030 3548093fax +39 030 3547470
www.unclepear.com