Umm… How

does Snapchat

Work?* *and other new video platforms.

#IABCHou@EricTTung

Hi, I’m @EricTTung

Full-Time Social Media Manager at BMC

#33 Social Media Influencer via Forbes

Co-Founder & Board Member of Social Media Association of Houston

#IABCHou@EricTTung

How many of you

have cut the

cord?#IABCHou@EricTTung

#IABCHou@EricTTung

Video used to be

on a schedule.

#IABCHou@EricTTung

Or at least

sequential.

#IABCHou@EricTTung

Now it’s always on, and more powerful than ever before.

#IABCHou@EricTTung

This is John

Oliver

You Probably recognize

him.

His debut “Last Week

Tonight” garnered 1.11

million viewers. #IABCHou@EricTTung

This is

You Probably don’t

recognize her.

She turned 20 this year.

#IABCHou@EricTTung

This is her YouTube

Channel

#IABCHou@EricTTung

She has…

10 million YouTube

subscribers.

#IABCHou@EricTTung

A clothing line

#IABCHou@EricTTung

A smell.

#IABCHou@EricTTung

Who makes more of an

impact: Beth or John?

#IABCHou@EricTTung

This is the

impact of

social video.#IABCHou@EricTTung

What We’re Noodlin’

What is Social Video?

What is the History of Social Video?

What’s the Potential for Video?

Social Video Strategies.

Q&A

Workshop: How to use these platforms.

#IABCHou@EricTTung

Social Video Timeline

2012-Sept 2016 Google Hangouts on Air

2013-Ongoing YouTube Live

Feb 2015-Ongoing Meerkat

Mar 2015-Ongoing Periscope

2011-Ongoing Snapchat

Aug 2016-Ongoing

Instagram Stories

Apr 2016-FB Live

Aug 2015-Aug 2016

Blab

Video Apps

Multi-Person

Livestream Apps

Jan 2013-Ongoing Vine

So… Why the

Explosion in

Social Video?#IABCHou@EricTTung

1. Camera Quality#IABCHou@EricTTung

2. Screen Quality#IABCHou@EricTTung

3. Network Quality

#IABCHou@EricTTung

Quick OverviewPlatform Based Users Limit Format Life

Snapchat App 800 million 10 sec Live Recorded 24 Hrs

Instagram Stories App 500 million* 10 sec Live Recorded 24 Hrs

Periscope App/Twitter 10 million None Live Stream 24 Hrs

Facebook Live App/FB 1.7 billion* 60min Live Stream Forever

*parent app #IABCHou@EricTTung

Yes, Snapchat

has 800 million

users. #IABCHou@EricTTung

(How many of

you are on

LinkedIn?)#IABCHou@EricTTung

They only have

450

million users.

#IABCHou@EricTTung

What’s the

Potential for

Video?#IABCHou@EricTTung

(Are

Snapchatters

all teenagers?)#IABCHou@EricTTung

0%

20%

40%

60%

80%

100%

120%

18-24 25-34 Over 35

Growth in 2015

#IABCHou@EricTTung

60% of All

Smartphone

Users are on

Snapchat#IABCHou@EricTTung

Snapchat’s Daily Views have

Increased 400% Year over Year

#IABCHou@EricTTung

That’s

10,000,000,000Daily Views

#IABCHou@EricTTung

Snapchat’s Daily

Views are greater

than Facebook’s#IABCHou@EricTTung

60% of All

Snapchat Users

18-34#IABCHou@EricTTung

By 2030, 75% of

the workplace will

be Millennials. #IABCHou@EricTTung

110 Years of Video

are watched on

Periscope Daily. #IABCHou@EricTTung

Over 200 million

Periscope Videos

have been

broadcast. #IABCHou@EricTTung

75% of Periscope

users are under

35 years of age.#IABCHou@EricTTung

People spend 300%

as much time

watching live video

vs. recorded.#IABCHou@EricTTung

Facebook users

have watched over

1,000,000 hours of

VR based video.#IABCHou@EricTTung

Video posts have

135% more organic

reach than images.

#IABCHou@EricTTung

Over

8,000,000,000Facebook Video

Views Daily. #IABCHou@EricTTung

Instagram Stories:- Better drawing

- More Story Segmentation

- No Geo Tagging

- No Face Filters

#IABCHou@EricTTung

Video

Strategy#IABCHou@EricTTung

Employee

Advocacy

#IABCHou@EricTTung

Culture/Empl

oyment

Brand

#IABCHou@EricTTung

Behind the

Scenes

#IABCHou@EricTTung

Event

Engagement

#IABCHou

Product

Sneak Peak

#IABCHou@EricTTung

New

Products

#IABCHou@EricTTung

Employee or

Influencer

Takeover

#IABCHou@EricTTung

Tips and

Tricks

#IABCHou@EricTTung

Coupons & Promos

#IABCHou@EricTTung

Case

Studies#IABCHou@EricTTung

One of the first major brands on Snapchat

#IABCHou@EricTTung

#IABCHou@EricTTung

"People are obsessed with Beefy Crunch Burrito so

Snapchat seemed like the right platform to make the

announcement. Sharing that story on Snapchat is a fun way

to connect with the fans that we are thrilled to have...

#IABCHou@EricTTung

”…It’s all about treating them like personal friends

and not consumers.” Tressie Lieberman, Taco Bell Director of Social &

Digital#IABCHou@EricTTung

#IABCHou@EricTTung

#IABCHou@EricTTung

#IABCHou@EricTTung

#IABCHou@EricTTung

#IABCHou@EricTTung

Offered previews at a new model for Snapchat followers.

#IABCHou@EricTTung

#IABCHou@EricTTung

“If you look at the numbers, Snapchat is way past being a niche platform. People

use Snapchat to communicate with friends through pictures and video in

mobile — it’s a fascinating and important trend in digital and social right now, and

brands have a place to play there.” - Alicia Jones, Honda/Acura social marketing

manager

#IABCHou@EricTTung

“Dunkin Brands University” Tour on

Facebook Live#IABCHou@EricTTung

#IABCHou@EricTTung

They had 4,000

likes and

31,680 views. #IABCHou@EricTTung

Posts entertaining Facebook Live

Videos. #IABCHou@EricTTung

How many rubber bands does it take to

explode a watermelon?

#IABCHou@EricTTung

The video was

45 minutes long.

#IABCHou@EricTTung

People began questioning their life choices.

#IABCHou@EricTTung

(I’ll save you 45 minutes)It too 690 rubber bands

#IABCHou@EricTTung

More than 800,000 people watched it

live. More than 10,000,000 watched

the recording. #IABCHou@EricTTung

Periscope Videos

#IABCHou@EricTTung

#IABCHou@EricTTung

They mostly just

have fun.#IABCHou@EricTTung

Why is live

video so

successful?#IABCHou@EricTTung

It’s raw.

#IABCHou@EricTTung

It’s timeless.

#IABCHou@EricTTung

It’s cost

effective.#IABCHou@EricTTung

It’s simple.

#IABCHou@EricTTung

Audience

Engagement.#IABCHou@EricTTung

People no longer

expect highly

produced videos. #IABCHou@EricTTung

How to Start

Snapchat for

Business#IABCHou@EricTTung

1. Sign Up.

#IABCHou@EricTTung

2. Promote your Username/Snapc

ode on other channels.

#IABCHou@EricTTung

#IABCHou@EricTTung

#IABCHou@EricTTung

#IABCHou@EricTTung

#IABCHou@EricTTung

3. Reward your followers with special offers,

promos, contests.

3. Reward followers with

promos, contests, giveaways.

#IABCHou@EricTTung

4. Distribute

meaningful, useful,

helpful, entertaining

video content. #IABCHou@EricTTung

5. Use stories to

distribute, or target

with messaging.#IABCHou@EricTTung

#IABCHou@EricTTung

So… How exactly

do you get around

Snapchat?#IABCHou@EricTTung

Sn

ap

ch

at

Layo

ut

Home

Connect

Memories

Feed Stories

#IABCHou@EricTTung

Live Social

Video is

Just The

Beginning.#IABCHou@EricTTung

360 Video

#IABCHou@EricTTung

Virtual Reality Video

#IABCHou@EricTTung

Stay Around for our

Workshop Next!

#IABCHou@EricTTung

Save This

Presentation:

bit.ly/IABCSnap#IABCHou@EricTTung

My Snapcode