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HISTORY

PT Ultra Jaya is a company that produce aseptic beverage, long life food

and dairy products. They select high quality ingredients to produce best quality

product using one of the most modern plants in Asia in the most hygienic

condition. That makes PT Ultra Jaya the most trusted and reliable producer forconsumers.

PT Ultrajaya is totally committed to product quality. From raw materials to

finished products, a system of quality checks is rigorously enforced not only on

the products, but also on the manufacturing and storage processes.

Marketing, sales and distribution

PT Ultra Jayas strength is focused marketing vision to continually build the

strong brand equities and grow its portfolio of food and beverage products thatwill meet the needs of Indonesian counsumers. PT Ultra Jaya has made

significant investment in marketing activities, technology, product development

and most fundamentally, distribution.

The company has one of the Indonesias most extensive distribution networks,covering the entire Indonesian archipelago, from sumatera to Papua. This is

accomplished through a distribution system comprising 2.500 wholesalaers

which collectively supply to over 25.000 retail outlets (modern and traditional

outlets), hotels and commercial users. This distribution network is further

supported by PT Ultra Jayas own sales network made up of over 300 sales

proffeionals, over 100 vehicles and 9 depots and sales representatives office inevery major city and town and supported also by some local distributors.

Ultra Jayas primarily market is Indonesia where people is enjoying growing

levels of spending power.

Ultra milk is one of PT Ultra Jayas product. Ultra milk is a high quality fresh milkcontaining the natural balanced goodness of protein, carbohydrates, vitamins,

minerals like calcium, magnesium, phosphorus, making it therefore a complete

food. It contains all the essential nourishment needed not only by children but

also adults.

Perspective

1. The buying power of Indonesian for milk is still low2. Considering that milk is only for complementary nutrition3. Indonesian prefer like the variety taste to the plain one4. Considering milk and the other foods contain milk is part of Western

culture

5. Considering milk is only for Middle-up class adults6. Considering milk is only for kids

Milk Consumption of Indonesian(gambar pie chart)

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Average milk consumption of Indonesian was 32,44 ml (Persatuan Ahli Gizi

Indonesa, 2010)

Fakta rendahnya tingkat konsumsi susu di Indonesia:

1. Ultra Milk Make Your Move program (teens) : sport competition and artconcert

2. Ultra Milk Wonder World program :a. Increasing the awareness of milk consumptionb. Farming digital

3. Story Telling and Drinking Milk program for kids4. Bicycling and Drinking Milk program for kids5. Company Visit for academic student6. Scholarship7. Valentines Day

a.Tagline Berbagi kasih saya, berbagi susu

b. In Childrens Village Jakarta, Cibubur8. Sekotak Susu Cair Segar, Indonesia Bersatu event

a. 100 UHT milk for 100 orphans.b. Universal Kids Day PBB

Building Loyalty

1. MyMilk Communitya. Community to educate kids

2. Sponsorship and Endorshipa. DBL (Development Basketball League) 2012

3. Customer Servicesa. Toll free line: 0800-11-ULTRA(85872)b. Number : 022-86700700