ULTIMATE GUIDE TO Social Content · • According to Facebook, photos and videos posted to Facebook...
Transcript of ULTIMATE GUIDE TO Social Content · • According to Facebook, photos and videos posted to Facebook...
Social ContentULTIMATE GUIDE TO
COOL TOOLS AND TECHNIQUES
TO TURN YOUR SOCIAL NETWORKS
INTO AN APPLICANT ENGINE
Craig Fisher
Head of Strategy, fisher VISTA
CEO TalentNet, LLC
Twitter @Fishdogs
214.394.0909
RECRUITING REVERSEDHOW TO GET FOUND AND LOOK LEGITWHEN THEY CHECK YOU OUT
Talent attraction should be attractive
Don’t be a job spammer
Do share great content and tell a good story online
• According to Facebook, photos and videos posted to Facebook create anywhere from 100% –180% more engagement than the average post.
• Facebook now demotes edgerank for Page Status Updates with no visuals attached
Source: The PeopleMatter Institute’s 2013 ‘How Hourly Workforces Work’ Survey Resultshttp://www.peoplematter.com/infographics/2013-how-hourly-workforces-work-survey-hiring
SHARING CONTENT =MORE ENGAGEMENT
180%
EVERY PERSON IS A BRAND AMBASSADOR
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Know
Like
Trust
PEOPLE DO BUSINESS WITH PEOPLE THEY
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SOCIAL MEDIA IS SOCIAL (PERSONAL)
DON’T BE AJOB SPAMMER!
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BE A GREAT RESOURCE
Professional:
• Career Tips
• Restaurant Management
• Franchise Ownership
• Industry – FOH BOH
• Social Media
Company:
• Lifestyle
• Vacations
• Family
• Hobbies
• Humor
Personal:
• Product
• Support
• Culture
BE CREDIBLE AND HELPFUL!
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What is your goal?
Who is your target audience?
What message do you need them to hear?
PROFESSIONAL RELATIONSHIPS BEGIN WITH A FOCUSED PROFESSIONAL.
THINK OF YOUR LINKEDIN PROFILE ASA MARKETING DOCUMENT TO ATTRACTYOUR TARGET AUDIENCE
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of traffic from Google organic search results go the first item listed.
• SEO for your own name• SEO for your search terms• Make sure you have a good profile pic!• If you are going to share content you should look legit when
your audience checks you out
CONTENT TYPE 1 IS YOU
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SEO – OWN YOUR NAME
The “other” Craig Fisher
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SEO – OWN YOUR SEARCH TERMS
No way!! …WAY!
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SEO – USE KEY WORDS
•Your name•Locations•Keywords people would use to find you or your company•Skills you recruit for•Company Name•Industry keywords
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USE UPDATES STRATEGICALLY
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SUMMARY Say what you do
Show you’re better
BeHuman
Provide keywords
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SEO - EXPERIENCE
Job Tags(keywords)
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78%of CMOs think
that custom
content is the
future of
marketing
50%Nearly 50% of
companies now
have content
marketing
strategies
3/5Of the largest U.S.
recruiting teams share 3rd party
content on their
Linkedin company page
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Facebook Graph Search
The most powerful social
search engine, period.
Simplewash helps you clean up your Facebook profile
Build your network
Manage your lists
Share content
5:1 Ratio
Statigram works with your
Instagram account to help
you grow a social-rich
media strategy, effectively
Interact with your community
and measure your efforts with
metrics.
Follow me and see how I do it atinstagram.com/fishdogs
Instagram@fishdogs
InstaJob is like an “Instagram for employers” where users can turn any picture of their company or office
setting, business, employees, or any company related photo into a unique visual job advertisement that is
immediately available for sharing on social media channels.
JobGram - 'Send visually engaging job opportunity strauight to the people'
PinTheJob - 'Jobgraphics'
Vine (Apple app) - 'Create short, beautiful, looping videos.'
RESIZE.IT- A site to easily resize all of your images quickly.
VISUAL.LY- Beautiful infographics. They even have a CORGI ONE!
PIKTOCHART- A way for you to create your own infographics. Time to put down that stock photo.
EASEL.LY- Not just a way for you to create infographics, but a way to share too.
TABLEAU- Numbers look at tad boring all alone, time to visualize some of that data.
WORDLE- Tool to generate sweet word clouds.
ISSUU- Create online magazines.
If This Then That - 'IFTTT is a service that lets you create powerful connections with one simple statement, if this then
that.' < One of Craig's all-time favorite tools
Crowdbooster - 'Crowdbooster offers social media analytics with suggestions and tools to help you improve your
online presence.'
SocialBro - 'With SocialBro you can manage and analyze your Twitter Community.‘
Twitter Feed - 'Offers to tweet the last posts published in a blog via the RSS feed.'
Buffer -'Easily add great articles, pictures and videos to your Buffer and we automatically share them for you through
the day.'
Statigram - 'Instagram client online: Great web viewer, social analytics, tools for contests & brand community
management.'
THE COOLEST TOOL ISYOU!
THANK YOU!(YOU ROCK)
Digital Strategy, Linkedin Training, Social Media and Cool Tools for Humans in Sales and Recruiting
CRAIG FISHERSTRATEGIST SPEAKER TRAINER
Twitter @Fishdogs
214.394.0909