Ukrainian Automotive Forum · Exterior mirror, blind spot assistance, interior mirror with...

Ukrainian Automotive Forum Tuesday, 31st October 2017, Lviv

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PRETTL Group

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Our historyat the speed of light

PRETTL group

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PRETTL automotive

SWH C&C Business Units

1953

First foreign facility within

Europe

1964

Sons become

involved in the company

1966-69

Inclusion of cable & wiring technology; foundation of Automotive

division

1970

Integration of Endress;

foundation of Energydivision

1978

Aquisition Bernal door operators; foundation of

today’s ProSysdivision

1982

Company foundation

by Franz W. Prettl in Pfullingen, Metalworking

(Bosch Supplier)

Our historyat the speed of light

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PRETTL automotive


Expansion to the USA; Prettl now

fully international; foundation of Electronics

division

1988

Expansion in Asia (China, South

Korea) & Mexico

1990’s

Plastics technology; foundation of

today’s Appliance Solutions division

2004

Establishment of Prettl

Foundation; 3rdGeneration

become involved in the

company

2007

BerenbergPrize for corporate

responsibility

2014

World Market Leader for

wire harnesses & cable

assembly

2016

PRETTL in numbers

PRETTL group

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PRETTL automotive


5divisions

33locations

Headquarterin

Pfullingen(D)

25countries

in over

Business divisionsOur service spectrum

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PRETTL automotive


Automotive EnergyAppliance solutions

ProSysElectronics

• Coils, magnetic

actuators and

valves

• Sensor cables and

cable assemblies

• Metal technology

and seat

structures

• Lighting modules

• Operating

modules

• Control panels for

the white goods

sector

• Electric

generators

• Pumps and

lighting

systems

• Emergency power

units

• Drive systems

• Electronic

components for

control and radio

systems

• Wireless

communication

modules

• Inverters

• Drive engineering

Emission Systems:

• Brake wear sensors

• Catalysts

Prosumer:

• High-quality kitchen

appliances

• Drive systems for

garage doors and

gates

Locations of divisions

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PRETTL automotive


Divisions:

Automotive Energy ProSys Appliance Solutions Electronics Administration Headquarter

GERMANYHQ Pfullingen

HUNGARY

MOROCCO CROATIA

DUBAI

TURKEY

UKRAINE

SLOVAKIA

POLAND

CZECH REP.

RUSSIA

KOREA

JAPAN

VIETNAM

CHINA

INDIA

PORTUGAL

FRANCE

BRAZIL

USA

MEXICO

PRETTL automotive

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PRETTL automotiveAt a glance

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PRETTL automotive


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PRETTL automotive

PRETTL group

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PRETTL automotive


Metal technology and seat structures

Sensor cables and cable assemblies

Coils, magnetic actuators and valves,

brushcards, powerelectronics

PRETTL automotive

PRETTL group

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PRETTL automotive


Division Automotive

Technology and range of products

• Technology and range of products

• Sensor cables for drives, oxygen sensors, ABS,

belt tensioners, door cable trees, knock sensors,

etc.

• Complete cable sets for the vehicle interior and

exterior (e.g. for drives, driver's cabs, roof

modules, headlights)

• Magnetic coils for injection systems, exhaust gas

treatment systems, etc.

• Switching elements with a high level of optical

and tactile requirements e.g. "Keyless Go"

• Sensors for seat occupancy detection, intelligent

airbag system, etc.

• Valves for measured input of urea, fuel injection,

etc.

about 70.000 m²15 countries: G, USA, MEX, BRA, TR, HU, CZ, JAP, CHN, MAR, UKR, KOR, VN, IND, RU

Global footprintWe are represented, where our clients are

PRETTLgroup

PRETTL automotive


12Heatquarters

GERMANYHUNGARY

MOROCCO

TURKEY

UKRAINE

CZECH REP.

RUSSIA

KOREA

JAPAN

VIETNAM

CHINA

INDIABRAZIL

USA

MEXICO

Production

Administration

Product portfolioThree-Pillar Startegy

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PRETTL automotive


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Autonomous Driving/

Safety• Driver assistance systems

e.g. Camera, radar, ultrasonic

• Body

e.g. Antenna, mirror

• Connectivity & Multimedia

• Active Safety

e.g. ABS/ WSS, ESP, ASR

• Passive Safety

e.g. Airbag, seat belt switches

Efficiency &

Environment• Emission sensors

e.g. Oxygen, Particle, NOx

• Efficiency sensors

e.g. Temperature, Fuel level

• Exhaust gas treatment

e.g. SCR, EGR, TGR

Chassis & Powertrain• Alternative Drive

Technologies

e.g. LEM/ EV/ HV, Battery,

E-Bike

• Chassis

e.g. Steering, Roll

stabilization system

• Combustion engine

e.g. Motor harnesses,

injection systems

Harnesses and components for the following system applications:

Sensor Wire Harnesses

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Wiring harnessesConnect vehicle sensors

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Be EfficientEnvironment & Efficiency

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Knock sensor

AGS(Adaptive Transmission

Control)

SCR

Oxygen sensors

Torque sensor

Pressure- andTemperature sensor

Be EfficientEnvironment & Efficiency

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PRETTL automotive


Oxygen sensor

Knock sensor

Torque sensor

SCR

AGS (Adaptive Transmission

Control)

Optimization of vehicle‘sfuel efficiency &

reduction of harmfulexhaust emissions

Its function is to sense vibrations caused by

engine knock

Determine the Noxconcentration in the exhaust gas stream

Measures and records the torque

on a rotating system

Recognizes the personal driving style and selects

the optimum gear according to the steering

and shifting behavior

Technology maturity

Be GreenChassis & Powertrain

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PRETTL automotive


Wire Harness forBattery-Pack

Roll-StabilizationSystem

Rotorposition andTemperature

Sensor

Water-Cooler/ HeaterWire Harness

E-Bike

Wire Harnessesfor Battery

System

Wire Harness forBattery-Pack

Body harness for recreational vehicles

Steering

Be GreenChassis & Powertrain

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PRETTL automotive


Batterysystems

Spyder

Roll-StabilizationSystem

Rotor-positionsensor

Technology maturity

Wire Harness for connecting various

Batterys in the electric and hybrid

cars, as well as in e-bikes

Reduces vehicle roll during cornering,

increases comfort, safety and decreases

CO2 emission.

Water-Cooler/

Heater WireHarness

E-Bike

Measures the position of the rotor in the

motor

Wire harness for battery pack in a

sports car

Be SafeAutonomous Driving & Safety

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PRETTL automotive


Mirror

ASR

Keyless Go/ - EntryAirbag

ABS/ WSS

Camera

Be SafeAutonomous Driving & Safety

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PRETTL automotive


ABS/WSS

Keyless Go/- Entry

Mirror

AutonomousDrive

Measurement ofvehicles‘ wheel

rotational speed forABS braking

Radio frequencies/ central locking

systems

Harnesses for Driver Assistance Systems to support autonomous driving with camera, radar and ultrasonic

systems

Exterior mirror, blind spot assistance,

interior mirror with automatic dimming

function

Technology maturity

AirbagProvides occupant

protection and restraint during

a crash event

Camera

Cables for rear/ front/ mirror integrated view

camera, system for measuring the

distance to the vehicle ahead

Business Units

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PRETTL Europe

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PRETTLgroup

PRETTL automotive


2900Employees

110MEUR Turnover

PfullingenGermany

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PRETTL automotive


Prettl Kabelkonfektion,Regional Headquarters

Mr. Guenther Ungericht

70

400 m²

Competencies Main focus

• Business Administration

• Purchasing

• Sales

• Project Management

• Engineering

• Quality

• Wire Harnesses Assembly

Kamyanets-PodilskyUkraine

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PRETTL automotive



• Wire Harnesses Manufacturing

• Mechanic/ Electro mechanic Module Assemblies

• Oxygen Sensors

• EPS Steering

• DNOX

• HV/EV cables

• Chassis & Powertrain

Prettl Kabel Ukraine

Mr. Andreas Zinn

1100

12000 m²

ChernivtsiUkraine

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PRETTL automotive



• Wire Harnesses Manufacturing • Chassis & Powertrain

Prettl Automotive Electric Ukraine (AEU)

Mr. Sascha Vragolic

900

9000 m²

1. Competition for the „low-cost country status“

2. Factors for being attractive for investors

a) Wage Level, Confidence into the Future

b) Education Level, Funding through the State, Support from the State

c) Infrastructure, Streets, Logistics, Airport Connection/Network

d) Local Start-Up-Support, Local Transport, Infrastructure, Energy

e) Start-Up-Support from the State, Funding Programmes, Investment Support for Premises and Equipment

3. Summary

How to attract investors in theAutomotive supplier field

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• Each Region in Europe, Asia is developpingits own low-cost countries. Temporarly(this is the phase we are in at themoment) it makes sense to deliverinternationally. But in the long term theaim would be to deliver locally to thecustomers – from competitive low-costcountries.

• The former low-cost countries in Europe (Romania, Czech Republic, Poland etc..) have already lost this status. At themoment the Ukraine has to facecompetition from Moldawia, Marocco and Egypt. In order to be still competitive in long term view it is necessary to grant a fundamental hedge or improvement of thefactors which actually make up a low-costcountry or even to differentiate from a low-cost country.

1. Competition for the „Low-Cost Country Status“

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a) Wages / Salaries

• Wages and salaries are the main factors for making the fundamental decision to go into a low-cost country.

• Labor costs and incidental wage costs

• What does an investor want to see:

- At this point in time

-> A low salary and wage level

-> Is there any confidence into a reasonable salary andwage development in the future?

An investor can be deterred by not predictable developments like minimumwages.

Normally the market itself is regulating the salary structure by itself. This ison long term basis economically healthy. But should not be pushed bygouvernments insisting.

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b) A functioning infrastructure regarding

logistics and transport

• In order to be able to produce any goods it is necessary to have acceptableconditions regarding the delivery of raw materials i.e. in an acceptable time to acceptable conditions

• Same thing is essential regarding the transport of the goods

• Actually in most low-cost countries there is no internal market – a big partof the goods is from contract processing or merchandise export

• A functioning logistic infrastructre is therefore essential (streets, customs, airports with international flight connections)

c) A functioning infrastructure regarding

communication and energy

• Nowadays communication is a factor which makes companies fast or slow, flexible or stiff, reachable or not reachable. Concinsely: Marketable or not.

• It is essential today to have a connection via internet or other comparablenetworks to a customer information network. These have to be stable –usable all the time and have to show extremly low failure rates.

• A functioning power supply connection is essential – irrelevant if it is gas orelectricity or something similar.


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d) Education Level of the people

• Most of the producing companies are heavily technically influenced. Even though technology is brought from abroad from the mother company intothe low-cost country, it is necessary to have a minimum of understandingfor technology in order to make sure that production lines and systemsstill can be operated and maintained (maintenance).

• A lot of companies are educating their people by themselves. This istaking a long time and costs money and also depends on the possibilitiesand capabilities of each company.

• A comprehensive technical basic training should be given through a stateinstitution which is taking care of this first education. If not, a financialfounding through government for a subsequent education shall make a low-cost country more attractive for investors.

• The same applies for the education within the area of methodologicalknowledge and IT.

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e ) Start-up support from the State

Local Support …

•Defined contact persons comparable to former Czech-Invest

• Through locally run or state-owned enterprises

• For finding new locations /properties

• In construction related issues

•By employment agency and recruiting

•By Fire Department, local Energy Providers etc.

National Support …

• Through making start-up‘s financially more attractive by reducingtaxes for the first few years and furthermore to get financial supportfor training of the employees, funding programmes (e.g. Hassan 5 Marocco or Investment Program Hungary) for construction investmentand contribution for equipment etc..

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3. Summary

-Being a low cost country is a chance to attract investors

-Several former low cost countries lost this status and lost investorsfor the future

-To attract investors as a low cost country it is necessary to

- maintain an acceptable infrastructure regarding logistics, communication

- invest into the qualification level of people

- keep salary level competetive to other low cost countries

- give support for starting the business in different items

Thank you!

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PRETTL Automotive Electric

Marktstrasse 155

72793 PfullingenGermany

Tel. +49 7121 707-0Fax +49 7121 707-105

[email protected]

www.prettl.com

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