UK: e-lending pilot project Richard Mollet Friday 16 May 2014.
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Transcript of UK: e-lending pilot project Richard Mollet Friday 16 May 2014.
UK: e-lending pilot projectRichard MolletFriday 16 May 2014
The Aim
real time, real world, UK based research
establish the impact of ebook lending in public libraries on authors
and publishers sales and on the library service
Why
Sieghart Review March 2013
“A number of pilots in 2013 using established literary events should be set up to test business
models and user behaviours, and provide a transparent evidence base: all major publishers
and aggregators should participate in these pilots”.
Sieghart….
• Lending should be free of charge
• Members should be able to borrow digital books remotely
For consumers and libraries
Sieghart….
• Lending should be free of charge
• Members should be able to borrow digital books remotely
• One user one copy
• Digital copies deteriorate, ensuring repurchase after x loans / time period
For consumers and libraries
For authors and publishers
How
£40,000 from British Library Trust
Society of Chief LibrariansThe Publishers Association
MTM-London
12 Months from February 2014
Where
Newcastle
Peterborough
Derbyshire
Windsor & Maidenhead
Other Details
“One Copy One Loan”
Loan Periods: 7 days or 21 days
8 major UK publishersCanongate, Faber, Harlequein, HarperCollins,
Hachette, Macmillan, Simon & Schuster, Penguin Random House
Front, mid and back list
Data Sources
Library data• Membership• Footfall• Loans
Data Sources
Library data
Aggregator data
• Membership• Footfall• Loans
• Registrations & logins• Loans• ‘Clicks to buy’
Data Sources
Library data
Aggregator data
• Membership• Footfall• Loans
Publisher data
• Registrations & logins• Loans• ‘Clicks to buy’
• Digital sales data• Physical sales data
Consumer Research
Loan / purchase volumes
• Books purchased / read in last 6 months and change in behaviour
• Current device ownership• Use of library in last 6 months
Consumer Research
Loan / purchase volumes
Consumer journey
• Books purchased / read in last 6 months and change in behaviour
• Current device ownership• Use of library in last 6 months
• How they discover titles• How they decide whether to loan or
purchase• What they do when a title is unavailable
Consumer Research
Loan / purchase volumes
Consumer journey
• Books purchased / read in last 6 months and change in behaviour
• Current device ownership• Use of library in last 6 months
Consumer perceptions
• How they discover titles• How they decide whether to loan or
purchase• What they do when a title is unavailable
• Impact of e-lending on perceptions of library service
• Whether / how they discovered e-lending• Satisfaction with e-lending service
Considerations
Year Long Pilot to Cover Peaks and Troughs
Limited by Budget
Fully Voluntary
Fully Transparent
Outcomes
Data Dependent
Subject to Detailed Discussion and Review
Full Engagement with All Constituencies
Fully Transparent
UK: e-lending pilot projectRichard MolletFriday 16 May 2014