UCS Company Profile

52

description

Digital Out of Home Media

Transcript of UCS Company Profile

W E L C O M E T O T H E N E W A G E O F

I N T E G R A T E D D I G I T A L O U T O F H O M E

M E D I A C O M M U N I C A T I O N

“How much

information

do you gain

in the road

every day?”

The answer is ; uncountable

Seeing is consuming.

And by being outside

and seeing their surroundings,

People do consume

a lot of information.

In recent years, digital out-of-home

(DOOH), or digital place-based

advertising, has proven beyond any doubt

that it is the most e�ective way of

reaching consumers on the go.

To work this idea we need people who

know how to relocate people’s attention

from everything, to something.

“It’s not just

about deliver

messages,

but also

ideas”

We del iver ideas to real ity

Our brand positioning is integrated and

interactive ‘media on the move’.

Reaching targeted people through a

combination of attractive advertising

content and digital out-of-home

media communication.

We special ize in engaging audiences

for leading brands and are at the very

forefront of integrated and interactive

Digital Media developments.

UCS is a leading Indonesian

most interactive and integrated

Digital Out of Home

I N T R O D U C I N G U C S ,

T H E B E S T I N T E G R A T E D

D I G I T A L O U T O F H O M E

M E D I A C O M M U N I C A T I O N

introducing new digital technologies

and convergence with more

interactive space, new l ighting and

materials, more innovative

business practices, and a new

audience ratings system.

UCS versati le formats o�er ‘blank

canvas’ creative potential to

break through the clutter and

hold people’s attention, wherever

they work, shop, travel , and play.

UCS reaches consumers no matter

what their media consumption habits

are. It goes where most other media

can’t go to surround and immerse

consumers out of home, where they

spend 70% of their waking hours.

S E A S O N C I T Y O U T D O O R

P O W E R O F U C S

I N T E R A C T I V I T Y

T E C H N O L O G Y

F L E X I B I L I T Y

I N T E G R A T E D

UCS digital out of home o�ers

new technologies, new formats,

more creative and interactive

thinking to help advertisers and

their agencies take their message

further.

The industry has embraced

innovation in al l parts of the

business to keep pace with where

advertising and the consumer are

headed.

M A L C I P U T R A

T A N G E R A N G C I T Y

S E A S O N C I T Y I N D O O R

HOWUCSWORKS?

HOWUCSWORKS?

S e n d t o U C S

N e t w o r k

O p e r a t i o n

C e n t e r

A n y t h i n g y o u w a n t

A n y w h e r e y o u a r e

A n y t i m e y o u c a n

S E N D F R O M C L I E N T

S E N D T O C L I E N T

T O S E R V E R

C L I E N TL O G P R O O F

S E R V E R

S E R V E R

Va r i o u s C o n t e n t

S l o t S y s t e m A d s

i n p u t f r o m c l i e n t

D a t a b a s e

C o n t e n t

A c c u r a t e l y

R e c o r d e d

M E A S U R E A B L E

M A N A G E M E N T

C C T V M O N I T O R I N G

I N T E R A C T I V I T Y

F L E X I B I L I T Y

N E T W O R K

O P E R AT I O N

C E N T E R

S C R E E NL O C AT I O N

N E T W O R K

O P E R AT I O N

C E N T E R

R e c e i v e d b y

C o n t e n t M a n a g e r

t o P l a y l i s t M a n a g e r

S c h e d u l i n g c o n t e n t

U p l o a d t o l o c a t i o n

Ta r g e t A u d i e n c e

M e a s u r e m e n t

Av e r a g e V i e w

P e r D a y D a t a :

S E S , G e n d e r, e t c

I N T E G R AT E D L E D

N a t i o n W i d e

C o v e r a g e

P r o s p e c t i v e

L o c a t i o n s

C o n n e c t e d a l l

R a p i d d e l i v e r y

S M S I n t e g r a t i o n

L i v e F e e d s

S o c i a l M e d i a

C r o s s C h a n n e l

Tr a � c e R e p o r t

A u g m e n t e d R e a l i t y

B r o a d c a s t

M e s s a g e

I n s t a n t l y

D i � e r e n t

M e s s a g e s

E v e r y w h e r e

V i e w t o s c r e e n

V i e w t o a u d i e n c e

R e a l t i m e

2 4 H o u r s

INTEGRATED

CONNECTED

RAPID

C O V E R A G E

We keep growing, spreading and

developing our media, in various

prospective and strategic locations

in Indonesia. We aim for more than

5.000 new locations and larger

audiences to be reached.

Our vast portfolio enables

brands to connect with

people in di�erent

environments across

multiple formats

around the country

Now you have a viable alternative to

traditional broadcast media. Not only can

you reach and target mass audiences, but

you can now deliver digital advertising

campaigns in an instant so that your ad

can be updated everyday

I N T E G R A T E D S Y S T E M

I N T E G R AT E D D I G I TA L M E D I A P R O V I D E R

N E T W O R KO P E R AT I O NC E N T E R

R A P I D

C O N N E C T E D

Hundreds of LED screens that are spreading

and busy delivering messages al l over the

country are integrated and controlled by UCS

head o�ce in Jakarta.

Imagine every changes can be controlled from

one place rapidly. UCS technology can deliver

messages integratedly, at the same time with

high flexibi l ity

P T. U C O N N E C T I V I T Y S E R V I C E S

UCS builds scalable digital signage

solutions. We develop al l the tech-

nology to create nationwide digital

screen networks with special ist

expertise in network operation

center.

NETWORK OPERATION CENTER

U C S S Y S T E M

LOCATIONSTATUS

A R E A JABODETABEK

UCS digital signage software

service hosted at our secure

Network Operations Centre, pro-

viding remote management of

each digital screen via mobile

network services.

Software is architected to

manage various types of content

including third party advertising,

retai ler promotions, venue specif-

ic messages and l ive information

feeds e.g. tra�c, news, entertain-

ment and sport.

CONTENT MANAGEMENT

NETWORK OPERATOR

ANYWEHRE

&

ANYTIME

CONTENT

SLOT

SYSTEM

BROADCAST

MESSAGE

DIFFERENT

MESSAGES

F L E X I B I L I T Y

With great locations on key arteries,

the digital Network is reinventing

outdoor. Now you can display several

messages on one site, adapt them

according to time of day or a specific

event. react faster, modify when you

want and really take advantage of

the digital revolution.

Digital technology allows you

to fine-tune and change your

message more often: change

it according to time of day,

respond to the latest news

and act on current events.

With UCS, you are in control.

S E N D YO U R A D S E A S I LY

Imagine your ads can be aired anytime

you want, anywhere you are. UCS gives

you a flexibi l ity to air your ads or

change them within a given time using

our ful ly connected system network

A I R T I M E F L E X I B I L I T Y

ANYTIME YOU WANT

ANYWHERE YOU ARE

I N T E G R AT E D D I G I TA L M E D I A P R O V I D E R

C O N T E N T S L O T S Y S T E M

Can we air various contents and ads in

one screen? Why not! UCS has this slot

system that’s suitable for your need

to present your audience various

messages in one place.

C O N T E N T F L E X I B I L I T Y

S E R V E R

VARIOUS CONTENTS

CONTENT MANAGER

P T. U C O N N E C T I V I T Y S E R V I C E S

1

2

D I F F E R E N T M E S S A G E S

I N T E G R AT E D D I G I TA L M E D I A P R O V I D E R

L O C A T I O N F L E X I B I L I T Y

B R O A D C A S T M E S S A G E

Now you can easi ly place your ad

anywhere al l around Indonesia. A

freedom to advertise

in di�erent locations because our

LED Screen are integrated and

has its own player

to air its own contents

P T. U C O N N E C T I V I T Y S E R V I C E S

CONNECTED

TO

T R A N S P O R T

R O A D S

M A L L

PUBLIC

SPACES

H O S P I T A L

O F F I C E

U N I V E R S I T Y

SCREEN

TECHNOLOGY

MEASUREMENT

MONITORING

CONTENT

LOG

PROOF

F E A T U R E S

From monitoring screen technology

watches over 24 hours a day, a

record of your target audiences to

know what kind of communication is

more e�ective for your audience, and

content log proof which recorded

your ads accurately each month.

Our Digital Out Of Home

product is highly adaptable,

o�ering virtually unlimited

potential.

Also known as Proof-of play. ad that

is aired, wil l be recorded accurately in

our database and reported to you

each month. The proof-of-lay report

aggregates the raw play logs for that

ads and presents the total results of

the campaign against the promise

made in the content log proof report

C O N T E N T L O G P R O O F

I N T E G R AT E D D I G I TA L M E D I A P R O V I D E R

A C C U R A T E L Y R E C O R D

- P R O V I D E P R O O F - O F - D I S P L AY

- A U D I T E D P L AY L O G S

- C A M PA I G N R E P O R T

Report on

which ads

were displayed

on each screen

and when.

The forecasted

number of ad

plays is

delivered to

cl ients along

with the bil l ing

estimate

Playback

devices

produce raw

play logs that

track what ad

played, the

date and time

when it played

and the dura-

tion of t ime it

played

N E T W O R K

O P E R A T I O N

C E N T E R

S C R E E N

P L A Y E R

P T. U C O N N E C T I V I T Y S E R V I C E S

D A T A B A S E

R E C O R D E R

T O Y O U

The report

summary

provides a

simplified view

of basic

parameters

from the

campaign

Track your broadcasted ad with

our monitoring screen technology

watches over both screens and

audience for 24 hours a day

V I E W T O A U D I E N C E

M O N I T O R I N G

V I E W T O S C R E E N

M O N I T O R I N G

C C T V M O N I T O R I N G

I N T E G R AT E D D I G I TA L M E D I A P R O V I D E R

P T. U C O N N E C T I V I T Y S E R V I C E S

2 4 H O U R S

We give you a record of your

audiences and passed-over

vehicles, gender and audiences’

social economic statuses so you

know what kind of communication

is more e�ective for your

audiences

A U D I E N C E M E A S U R E M E N T

K N O W Y O U R A U D I E N C E

I N T E G R AT E D D I G I TA L M E D I A P R O V I D E R

P T. U C O N N E C T I V I T Y S E R V I C E S

A V E R A G E G E N D E R

A V E R A G E V E H I C L E S

5 . 0 0 0 / d a y

7 . 0 0 0 / d a y

1 0 . 0 0 0 / d a y

M A L E

B U S I N E S S M A N

F E M A L E

S O C I A L E C O N O M I C S T A T U S

45P E R S E N

40 : 60

Now your audience wont miss

any detai ls from your message.

Our solid screens bring you

more colour and better resolution

to provide clear information,

promotions and digital signage

advertising

B E S T D I S P L A Y S C R E E N

Get more audience while our

LED screens can be seen from a

large view, up to 130° optimal

view angle. And using the best

CHIP, you’re guaranteed the

brightest colours and the best

resolution ever.

W I D E V I E W I N G A N G L E

UCS SCREEN

VIEW FROM TOP

OTHER SCREEN

130°

S C R E E N T E C H N O L O G Y

I N T E G R AT E D D I G I TA L M E D I A P R O V I D E R

P T. U C O N N E C T I V I T Y S E R V I C E S

Full HD1080p

16 Pitch

130°Wide View Angle

SOCIAL

MEDIA

CROSS

CHANNEL

LIVE

FEEDS

TRAFFIC

REPORT

AUGMENTED

REALITY

SMS

POLLING

I N T E R A C T I V I T Y

We help companies develop successful

interactive strategies to find the

communications customers are having,

then focus on priorit izing where and when

to participate.

The end result? Engagement that adds

real value to the customer relationship.

Be part of the conversation.

UCS creates, produces and manages

multi-channel marketing programs for

brands and agencies.

We o�ers unrival led flexibi l ity for

targeted multiple messages, interactive

campaigns, l inks to social media, l ive

feeds and immediate editorial ; or

simply showcasing dynamic content.

Engaging your brand with

interactive campaign which

connected to any social

media. As one of daily most

active media, you can get

closer to your audiences

S O C I A L M E D I A C A M P A I G N

I N T E G R AT E D D I G I TA L M E D I A P R O V I D E R

Using ‘SMS Poll ing’ , your

audiences are able to send

comments or supports that

wil l be displayed directly in

the screens

P O L L I N G

S M S I N T E G R A T I O N

P T. U C O N N E C T I V I T Y S E R V I C E S

SMS

SMS

It ’s a creative work on how to deliver

messages in a unique way and also work

possibi l it ies in smart and distinctive

ways

After all , our business

is not just about scale

All those things form a

Complex Multimedia World

that’s connected through UCS.

We invite you to involve with us and

together walk the new journey

of integrated digital media world.

We do not only see you as

our important clients,

but also partners to work

in honesty and integrity