UCS Company Profile
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Transcript of UCS Company Profile
W E L C O M E T O T H E N E W A G E O F
I N T E G R A T E D D I G I T A L O U T O F H O M E
M E D I A C O M M U N I C A T I O N
Seeing is consuming.
And by being outside
and seeing their surroundings,
People do consume
a lot of information.
In recent years, digital out-of-home
(DOOH), or digital place-based
advertising, has proven beyond any doubt
that it is the most e�ective way of
reaching consumers on the go.
To work this idea we need people who
know how to relocate people’s attention
from everything, to something.
Our brand positioning is integrated and
interactive ‘media on the move’.
Reaching targeted people through a
combination of attractive advertising
content and digital out-of-home
media communication.
We special ize in engaging audiences
for leading brands and are at the very
forefront of integrated and interactive
Digital Media developments.
UCS is a leading Indonesian
most interactive and integrated
Digital Out of Home
I N T R O D U C I N G U C S ,
T H E B E S T I N T E G R A T E D
D I G I T A L O U T O F H O M E
M E D I A C O M M U N I C A T I O N
introducing new digital technologies
and convergence with more
interactive space, new l ighting and
materials, more innovative
business practices, and a new
audience ratings system.
UCS versati le formats o�er ‘blank
canvas’ creative potential to
break through the clutter and
hold people’s attention, wherever
they work, shop, travel , and play.
UCS reaches consumers no matter
what their media consumption habits
are. It goes where most other media
can’t go to surround and immerse
consumers out of home, where they
spend 70% of their waking hours.
S E A S O N C I T Y O U T D O O R
I N T E R A C T I V I T Y
T E C H N O L O G Y
F L E X I B I L I T Y
I N T E G R A T E D
UCS digital out of home o�ers
new technologies, new formats,
more creative and interactive
thinking to help advertisers and
their agencies take their message
further.
The industry has embraced
innovation in al l parts of the
business to keep pace with where
advertising and the consumer are
headed.
HOWUCSWORKS?
HOWUCSWORKS?
S e n d t o U C S
N e t w o r k
O p e r a t i o n
C e n t e r
A n y t h i n g y o u w a n t
A n y w h e r e y o u a r e
A n y t i m e y o u c a n
S E N D F R O M C L I E N T
S E N D T O C L I E N T
T O S E R V E R
C L I E N TL O G P R O O F
S E R V E R
S E R V E R
Va r i o u s C o n t e n t
S l o t S y s t e m A d s
i n p u t f r o m c l i e n t
D a t a b a s e
C o n t e n t
A c c u r a t e l y
R e c o r d e d
M E A S U R E A B L E
M A N A G E M E N T
C C T V M O N I T O R I N G
I N T E R A C T I V I T Y
F L E X I B I L I T Y
N E T W O R K
O P E R AT I O N
C E N T E R
S C R E E NL O C AT I O N
N E T W O R K
O P E R AT I O N
C E N T E R
R e c e i v e d b y
C o n t e n t M a n a g e r
t o P l a y l i s t M a n a g e r
S c h e d u l i n g c o n t e n t
U p l o a d t o l o c a t i o n
Ta r g e t A u d i e n c e
M e a s u r e m e n t
Av e r a g e V i e w
P e r D a y D a t a :
S E S , G e n d e r, e t c
I N T E G R AT E D L E D
N a t i o n W i d e
C o v e r a g e
P r o s p e c t i v e
L o c a t i o n s
C o n n e c t e d a l l
R a p i d d e l i v e r y
S M S I n t e g r a t i o n
L i v e F e e d s
S o c i a l M e d i a
C r o s s C h a n n e l
Tr a � c e R e p o r t
A u g m e n t e d R e a l i t y
B r o a d c a s t
M e s s a g e
I n s t a n t l y
D i � e r e n t
M e s s a g e s
E v e r y w h e r e
V i e w t o s c r e e n
V i e w t o a u d i e n c e
R e a l t i m e
2 4 H o u r s
C O V E R A G E
We keep growing, spreading and
developing our media, in various
prospective and strategic locations
in Indonesia. We aim for more than
5.000 new locations and larger
audiences to be reached.
Our vast portfolio enables
brands to connect with
people in di�erent
environments across
multiple formats
around the country
Now you have a viable alternative to
traditional broadcast media. Not only can
you reach and target mass audiences, but
you can now deliver digital advertising
campaigns in an instant so that your ad
can be updated everyday
I N T E G R A T E D S Y S T E M
I N T E G R AT E D D I G I TA L M E D I A P R O V I D E R
N E T W O R KO P E R AT I O NC E N T E R
R A P I D
C O N N E C T E D
Hundreds of LED screens that are spreading
and busy delivering messages al l over the
country are integrated and controlled by UCS
head o�ce in Jakarta.
Imagine every changes can be controlled from
one place rapidly. UCS technology can deliver
messages integratedly, at the same time with
high flexibi l ity
P T. U C O N N E C T I V I T Y S E R V I C E S
UCS builds scalable digital signage
solutions. We develop al l the tech-
nology to create nationwide digital
screen networks with special ist
expertise in network operation
center.
NETWORK OPERATION CENTER
U C S S Y S T E M
LOCATIONSTATUS
A R E A JABODETABEK
UCS digital signage software
service hosted at our secure
Network Operations Centre, pro-
viding remote management of
each digital screen via mobile
network services.
Software is architected to
manage various types of content
including third party advertising,
retai ler promotions, venue specif-
ic messages and l ive information
feeds e.g. tra�c, news, entertain-
ment and sport.
CONTENT MANAGEMENT
NETWORK OPERATOR
F L E X I B I L I T Y
With great locations on key arteries,
the digital Network is reinventing
outdoor. Now you can display several
messages on one site, adapt them
according to time of day or a specific
event. react faster, modify when you
want and really take advantage of
the digital revolution.
Digital technology allows you
to fine-tune and change your
message more often: change
it according to time of day,
respond to the latest news
and act on current events.
With UCS, you are in control.
S E N D YO U R A D S E A S I LY
Imagine your ads can be aired anytime
you want, anywhere you are. UCS gives
you a flexibi l ity to air your ads or
change them within a given time using
our ful ly connected system network
A I R T I M E F L E X I B I L I T Y
ANYTIME YOU WANT
ANYWHERE YOU ARE
I N T E G R AT E D D I G I TA L M E D I A P R O V I D E R
C O N T E N T S L O T S Y S T E M
Can we air various contents and ads in
one screen? Why not! UCS has this slot
system that’s suitable for your need
to present your audience various
messages in one place.
C O N T E N T F L E X I B I L I T Y
S E R V E R
VARIOUS CONTENTS
CONTENT MANAGER
P T. U C O N N E C T I V I T Y S E R V I C E S
1
2
L O C A T I O N F L E X I B I L I T Y
B R O A D C A S T M E S S A G E
Now you can easi ly place your ad
anywhere al l around Indonesia. A
freedom to advertise
in di�erent locations because our
LED Screen are integrated and
has its own player
to air its own contents
P T. U C O N N E C T I V I T Y S E R V I C E S
F E A T U R E S
From monitoring screen technology
watches over 24 hours a day, a
record of your target audiences to
know what kind of communication is
more e�ective for your audience, and
content log proof which recorded
your ads accurately each month.
Our Digital Out Of Home
product is highly adaptable,
o�ering virtually unlimited
potential.
Also known as Proof-of play. ad that
is aired, wil l be recorded accurately in
our database and reported to you
each month. The proof-of-lay report
aggregates the raw play logs for that
ads and presents the total results of
the campaign against the promise
made in the content log proof report
C O N T E N T L O G P R O O F
I N T E G R AT E D D I G I TA L M E D I A P R O V I D E R
A C C U R A T E L Y R E C O R D
- P R O V I D E P R O O F - O F - D I S P L AY
- A U D I T E D P L AY L O G S
- C A M PA I G N R E P O R T
Report on
which ads
were displayed
on each screen
and when.
The forecasted
number of ad
plays is
delivered to
cl ients along
with the bil l ing
estimate
Playback
devices
produce raw
play logs that
track what ad
played, the
date and time
when it played
and the dura-
tion of t ime it
played
N E T W O R K
O P E R A T I O N
C E N T E R
S C R E E N
P L A Y E R
P T. U C O N N E C T I V I T Y S E R V I C E S
D A T A B A S E
R E C O R D E R
T O Y O U
The report
summary
provides a
simplified view
of basic
parameters
from the
campaign
Track your broadcasted ad with
our monitoring screen technology
watches over both screens and
audience for 24 hours a day
V I E W T O A U D I E N C E
M O N I T O R I N G
V I E W T O S C R E E N
M O N I T O R I N G
C C T V M O N I T O R I N G
I N T E G R AT E D D I G I TA L M E D I A P R O V I D E R
We give you a record of your
audiences and passed-over
vehicles, gender and audiences’
social economic statuses so you
know what kind of communication
is more e�ective for your
audiences
A U D I E N C E M E A S U R E M E N T
K N O W Y O U R A U D I E N C E
I N T E G R AT E D D I G I TA L M E D I A P R O V I D E R
P T. U C O N N E C T I V I T Y S E R V I C E S
A V E R A G E G E N D E R
A V E R A G E V E H I C L E S
5 . 0 0 0 / d a y
7 . 0 0 0 / d a y
1 0 . 0 0 0 / d a y
M A L E
B U S I N E S S M A N
F E M A L E
S O C I A L E C O N O M I C S T A T U S
45P E R S E N
40 : 60
Now your audience wont miss
any detai ls from your message.
Our solid screens bring you
more colour and better resolution
to provide clear information,
promotions and digital signage
advertising
B E S T D I S P L A Y S C R E E N
Get more audience while our
LED screens can be seen from a
large view, up to 130° optimal
view angle. And using the best
CHIP, you’re guaranteed the
brightest colours and the best
resolution ever.
W I D E V I E W I N G A N G L E
UCS SCREEN
VIEW FROM TOP
OTHER SCREEN
130°
S C R E E N T E C H N O L O G Y
I N T E G R AT E D D I G I TA L M E D I A P R O V I D E R
I N T E R A C T I V I T Y
We help companies develop successful
interactive strategies to find the
communications customers are having,
then focus on priorit izing where and when
to participate.
The end result? Engagement that adds
real value to the customer relationship.
Be part of the conversation.
UCS creates, produces and manages
multi-channel marketing programs for
brands and agencies.
We o�ers unrival led flexibi l ity for
targeted multiple messages, interactive
campaigns, l inks to social media, l ive
feeds and immediate editorial ; or
simply showcasing dynamic content.
Engaging your brand with
interactive campaign which
connected to any social
media. As one of daily most
active media, you can get
closer to your audiences
S O C I A L M E D I A C A M P A I G N
I N T E G R AT E D D I G I TA L M E D I A P R O V I D E R
Using ‘SMS Poll ing’ , your
audiences are able to send
comments or supports that
wil l be displayed directly in
the screens
P O L L I N G
S M S I N T E G R A T I O N
P T. U C O N N E C T I V I T Y S E R V I C E S
SMS
SMS
It ’s a creative work on how to deliver
messages in a unique way and also work
possibi l it ies in smart and distinctive
ways
After all , our business
is not just about scale
All those things form a
Complex Multimedia World
that’s connected through UCS.
We invite you to involve with us and
together walk the new journey
of integrated digital media world.
We do not only see you as
our important clients,
but also partners to work
in honesty and integrity