Show me the money… $$$

For uclanMADE… June’12By Rick Waghorn

Where is the money?

‘I’ve concluded that the overall advertising display business can be a $200 billion business globally… IAB Leaders Conference, 2011

‘What I do know is that the next generation of these leaders will be something involving mobile, local and social…

Dream Force keynote, 2011

Is there really money?

My Football Writer/Norwich CityLaunched May, 2006.To date: £102,000 in local display adsSold on 60-40% commission ad sale.Since 1st May:47,330 unique visitors 119,880 page views. £150 + VAT per month for a banner ad.May-July 2007, c400,000 page views $140 via AdSense.

Money in local news?

The Batavian: http://thebatavian.com

‘Rust Belt’, NY: Pop: 16,000(CJR May 11) 6,000 daily visitors. 600,000 pages/month 100 advertisers $40-$260 per month 2010: $150,000 8-9 visits per ad.

Follow the money…

Marc Reeves… PitsNPots for Brumhttp://www.thechamberlainfiles.com/ £75 per month 1548 views per week Est ‘CPM’ of £11.30Amazon Book sales… affiliate incomeGoogle/DoubleClick… PPC income.Mixed model; nothing works, but everything might…

Make money as a team‘If content is king, then collaboration is queen; and as in chess, we all know which is the more powerful…’Addiply offers 90% revenue return Set your own ad rates Set commission rate. Of your 90%, offer 40.Who can be Robin, to my Batman?Mumpreneurs; ex-ad sales reps; kids?Always been transparent, now visiblehttps://beta.addiply.com/network

And finally…‘There is one compensating advantage for the people who escape the old system: when the ecosystem stops rewarding complexity, it is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future…

rick.waghorn@addiply.com @rickjwaghorn