UB Grp Utopians
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Transcript of UB Grp Utopians
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U B G ro u pA Pre se n ta tio n B y
U to p ia n s
G rou p M em b ersG au rav S h arm a( )91018
M a y a n k S h a rm a( )91031
PragatiSaraf
( )91040
S a u ra b h A n a n d
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Business of the UBGroup
everage Alcohol Media Sports
FertilizerAviation&esearch Development
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BCG Matrix
: . .Source www moneycontrol com
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http://www.wikinvest.com/image/Beer.JPG -
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Forecasts for Beer Sales (inmillion ltrs)
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Perceptual Map of Beer Market(both products & attributes)
Premiumudget
Light
Heavy
Thunderbolt
Kalyani
HeinekenZingaro
Budweiser
ud Lite
FostersSandpiper
Oldilwaukee
Light
Haywards
olden PeacockKingfisher
: . .Source www moneycontrol com
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RecommendationKingfisher
Beer
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Strategy Suggested:Introduction of New Products(Beer)
In the Low Price Low Concentration Segment
Introduction of Fat Free Beer(Kingfisher Green)
Introducing new innovative packaging such as pet bottles etc.
Entry into Low cal and varied Flavor Market
As M&A difficult since Shaw Wallace :- Increase private equity interests.
Tying up with more retail outlets for selling of Beer
Double branding UB brands.
Royalty Club for Classy & Up-market Bars & Lounge Owners.
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Perceptual Map of Beer Market(both products & attributes)
Premiumudget
Light
Heavy
Thunderbolt
Kalyani
HeinekenZingaro
Budweiser
ud Lite
FostersOld
ilwaukeeLight
Haywards
olden Peacock Kingfisher
: . .Source www moneycontrol com
ingfisher Black
ingfisher Gold
Kingfishr Green
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The industry has witnessed steady growth coming from acombination of
New entrants reaching legal drinking age,
Those who choose to upgrade from country liquor, (which has inherent healthrisks) to branded products offered by the IMFL industry.
Additionally, aspiration and increased disposable income has also acceleratedgrowth.
Analysis
The Market leader
End Indian consumer
& (USL s acquisition of Whyte Mackay Ltd the fourth largest Scotch distiller
asing Worldwide demand
.2012
&hyte Mackay acquisition provides the Company with long term advantages
new demand has led to a global shortage of liquid and a hardening of scotch whi
.l recession Hits Premium Liquor Segments
Highlightsighlights
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Strategy Suggested:Introduction of New Products(Alcohol)
In the Low Segment
In the White Spirits Segment.(Eg :- Pinky Vodka)
( )In tro d u ce R e g io n w ise Pro d u cts S e g m e n ta tio n
( )S a le s Pro m o tio n s T h ro u g h se llin g o f S m a lle r B o ttle s 1 0 0 m le tc
& :- .A s M A d ifficu lt sin ce S h a w W a lla ce In cre a se p riv a te e q u ity in te re sts
N o t Fo cu s e n tire ly o n B ra n d in g b u t to m a ke it a S ty le S ta te m e n t
.E n co u ra g e N atio n a listic Fe e lin g to w a rd s p ro d u cts
In tro d u ctio n o f w h ite sp irits to ta rg e t Yo u n g e r a u d ie n ce
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,T h is is a w o rld cla ss e xp e rie n ce a lla t a n a ffo rd a b le. -p rice W e a re n o t a lo w co st ca rrie r a n d w e d o n o t in te n d
, to b e on e V ijay M allya
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STRENGHTSin flight service
erminal Share Deal
nalization
oduct. Jet business class equal to with Kingfisher's economy.
deal - which gives it market share, a new market segment
WEAKNESS
Service delivery to metros and other big cities only.
High ticket pricing
High attrition in top brass
Not as professionally run as Jet; yet to build a professionally compet
OPPORTUNITIES
Under penetrated domestic market
International market
Untapped air cargo market
Expanding tourism industry
Fleet size expansion
THREATS
Existing Operators
Infrastructure issue
Fuel price hike
SWOT ANALYSIS
A l i
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AnalysisKingfisher Airlines is not a run-of-the mill Indian airline butelse a value-added, designer some-frill flight.
Kingfisher has captured the Indian airline market with thetwin engines of special flying experience and value formoney
The Kingfisher brand of exuberant, youthful and fast-paced
image is leveraged (the brand recall).
Acquiring Air Deccan has helped Kingfisher to eye thedeeper end of the market too.
Kingfisher entered into a breakthrough agreement with
Indian Airlines, making it the first public-privatepartnership in the sector.
This partnership under which Indian Airlines will provide all groundhandling services at its exclusive terminals in Mumbai and Delhi willallow Kingfisher Airlines to efficiently manage investments andoverhead costs]
Kingfisher has adopted an extremely simple pricing
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EFFECTS OF SLOWDOWN ON
KINGFISHER AIRLINES,on in the industry the aviation industry considering allowing fo
.equity for around Rs 2000 croresand financial restructureing plans
,d quarter ended December 31 2009before 2012e new ones
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RECOMMENDATIONS Focus on Kingfisher Red
- -Try to bring down the cost per flight if an airport services more numb
,Focus on International Flights as important
( - )Try to focus on smaller aircrafts 50 70 seaters and fuel efficient pdistances
Target More Corporate Customers
Attack untapped Air Cargo market
- (Co Branding Strategies with like Minded Brands provides with Cas .(Target low cost customers through Kingfisher Red Both ends of Acquire Hangars
AirlineStrategy
OverviewStrategy
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A look at the future
India would become the worlds fifth largest consumer market in 2012 from12th now
fending off rivals eager to cash in on the nations consumer lust.
Reinforce trust of shareholders
By removing Blurred lines between private and corporate ownership
which may be troubling to shareholders Kingfisher Airlines can Expand more by increasing number of
International routes
Tie up with News/Sports Channel for counter promotion throughsports teams such as Force India, Royal Challengers Bangalore etc.
What more can theydo?
New avenues that can beexploredLu x u ry re ta il
B ottled W a te r S eg m en t
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Thank you