TypographyGeorgina Wood

ABCD

E

What is typography?

“As the saying goes, type is a beautiful group of letters, not a group of beautiful

letters.”

— Matthew Carter

Typography history

Johannes Gutenberg perfected the art of typography around 1455.

20th century typography

Matthew Carter is one of the first 21st century typographers which his work is still admired today.

Carter created the font Verdana

Neville BrodyBorn in 1957

English International graphic designer who specialises in typography

Known for pushing the boundaries

Comicaland bold

Sans Seriffonts

Neville Brody

Neville Brody

Brody believes type effects advertising.

http://www.youtube.com/watch?v=X3YDAtcsKmg

David Carson

The main focus of these designs is their use of text, and how the typography is presented.

1990’s “Ray Gun” magazine.

“Grunge” typography

“Ray Gun” Magazine.

http://www.youtube.com/watch?v=MV0DTNLslLY

“A set type of one particular face and size”

- Dictionary.com

What is a font?

This is a basic letterform of capital lettering

This is a basic letterform of capital lettering

A

This is a basic letterform of capital lettering

B

This is a basic letterform of capital lettering

C

Serif

Sans Serif

The small flicks at the end of each character are called serifs.

Sans Serif fonts are the opposite to Serif fonts, as the characters are rounded with no flicks. Usually straight edged fonts.

Serif and Sans Serif fonts

Serif and Sans Serif fonts

Serif fonts:

Times New Roman

Bookman Old StyleCourier New

Sans Serif fonts:

Trebuchet MSComic Sans MSCentury Gothic

Conclusion

Typography is used in our everyday life.

Without typography, art would just be pictures and paintings.

Thanks for watching!