LogoLogo

What you have learned…What you have learned…Monograms

◦Positive and Negative spaces◦Create your ownmonograms by combiningtwo letters.

Typography◦Serif, Slab Serif, Sans Serif, Script,

Decorative typefaces◦Baseline, x-height, cap height,

ascender and descender

Logo Logo A graphic mark or emblem

commonly used by commercial organizations and individuals to promote public recognition.

HistoryHistoryLogos have been around for

several years – 13th century Ancient Egyptians – brand their

domestic animals with hieroglyphs to mark ownership

Ancient Romans – marked their pottery to identify the manufacturer or merchant

TodayTodayYou will see many logos that

identify every company, corporation, product, service or agency

The Art of Logo DesignThe Art of Logo Designhttps://tusd.haikulearning.com/ra

usa/graphicdesign1/cms_page/view/8403908

http://artinspired.pbworks.com/w/page/13819627/Logos

What makes a good logo?What makes a good logo?1. Simple

Allows for easy recognitionGood logos are unique without

being overdrawn.

What makes a good logo?What makes a good logo?2. Memorable

What makes a good logo?What makes a good logo?3. Timeless

What makes a good logo?What makes a good logo?4. Versatile

Ask yourself, is the logo still effective if..◦Printed in one color?◦Printed on a small size?◦Printed on a large scale?◦Printed in reverse (light logo on a dark

background)

What makes a good logo?What makes a good logo?5. Appropriate

Would this type and color scheme be appropriate for a law firm?

Today…Today…Think about what

company/organization or product you will be promoting.

You will create a logo for a company, organization or product

Do not redo any existing logos

Research….Research….Complete the worksheet

Answer all of the questionsResearch your competitorsBrainstorm your company/product on the back page

BrainstormBrainstormWhat will you be promoting?

◦Product or serviceWho are your clients?

◦Hotel, school, candy bar, etc..Who is your target audience?EVERYONE is not an answer.Women, men, students, people that love animals,or wealthy buyers.

BrainstormBrainstormFind your competitors

◦Who are they?◦How are they promoting their

product or services?

Minimum of 10 rough Minimum of 10 rough draftsdrafts

Apple LogoApple Logohttps://tusd.haikulearning.com/ra

usa/graphicdesign1/cms_page/view/8403908

See Ms. Ausa when you are complete◦Worksheet◦10 sketches

Homework – if you do not complete the worksheet today!

Example of existing Example of existing companycompanyhttp://www.noupe.com/design/

creative-brainstorming-50-examples-of-the-logo-design-process.html

Due today…Due today…Logo Design worksheet

(both side… including your brainstorming ideas)

Begin your rough draft

Must be approved by Ms. Ause before you can begin on the computer.

Must complete 5 of the logos you design on the computer

Next Day…Next Day…

AppleAppleLogo rebrand

Simple, inviting and beautiful

Amazon.comAmazon.comHidden Meaning

The arrow points from A to ZAnd it looks like a smile

Fed ExFed ExDouble Meaning

Arrow symbolizes speed and reliability

Different typesDifferent typesWordmarkAbstractSymbol

Logo DesignLogo DesignDo’s

◦Must use your own design, design your own icons.

◦Must utilize the drafts you design.◦Make your design simple,

memorable, and appropriate.

Logo DesignLogo DesignDon’t

◦Copy from an existing logo.◦Copy an existing text.

Text must be changed in some way.

◦Use any icon’s available online. That icon is someone else, not yours.

How to get started…How to get started…Get an approval on your 10 rough drafts, prior to starting your logo in Illustrator.

Illustrator◦File name – KathyL_Logo◦Artboards – 5◦Size – 4” width , 4” height