TWUSA1307 Post Show Review - Messe Frankfurt USA... · Attendee Survey Feedback*: Attendees top...
Transcript of TWUSA1307 Post Show Review - Messe Frankfurt USA... · Attendee Survey Feedback*: Attendees top...
July 2013 Post Show ReviewFair Date: July 16 - 18, 2013
Edition: 15th
Venue: The Javits Convention Center-Hall 1B
Location: New York, NY
Supporter: Lenzing Fibers
Trend Partner: 2G2L
Exhibit Participation: 438 exhibitors from 15 countries
Featuring: Home Textile Sourcing Expo and the International Apparel Sourcing Show
Attendee Participation: 3,738 attendees from 50 countries
Seminar Programs: Session featuring Fiber Informations, Denim as the New Frontier and Sourcing in America
Number of Exhibitors: 438
International Exhibitors: 415Domestic Exhibitors: 23
Exhibitor Pavilions: – Lenzing Innovation – Colombia National Pavillion – India National Pavillion – Taiwan National Pavillion – Turkey National Pavillion
Countries Represented:- Canada - Italy- China - Japan- Columbia - Republic of Korea- Denmark - South Korea- France - New Zealand- Germany - Taiwan- Hong Kong - USA- India
Exhibitor Highlights:
• Texworld USA saw a 33% increase in number of exhibitors from July 2012
• 81% of the exhibitors rated the quality of the buyers seen in their booth as good or excellent
• Texworld USA welcomed fi rst time exhibitors from New Zealand and Denmark.
• 93% of the exhibitors surveyes said they would exhibit again or would consider exhibiting again.
Exhibitor Profile
Exhibitor Feedback:
“This year, we’ve gotten many new visitors in our booth. This is our second show and we see the improvement on both quality and quantity of buyers in Texworld USA. Really happy to see such positive results.” - Chin Hsian Shun Co, Ltd., Taiwan
“This is our fi rst show and we’ve seen such a great turn out. As the only New Zealand company, I think we have been able to offer buyers something they can’t fi nd anywhere else.” - Charles Parson, New Zealand
6%
*Source: Texworld USA July 2013 Attendee Registration Report
Attendee ProfileNumber of Attendees: 3,738
Domestic Attendees: 3,267International Attendees: 471
Attendee Demographics:
Attendee Breakdown by Business Nature*:
Attendees are Interested in the Following Markets*:
Cotton 66%
Knits 51%
Prints 37%
33%Functional Fabrics
Lace 31%
28%Eco-Friendly
Denim 26%
28%Wool
Silk 28%
28%Findings & Trims
Linen 28%
29%Embroidery
Fibers / Yarns 23%
17%Silky Aspects
Other 5%
Attendees Serve the Following Markets*:
Mass 38%
Moderate 31%
32%
30%
Better
Contemporary
Designer / Luxury 25%
12%Bridge
Other 3%
Garment Manufacturers/ Retailer/Private Label
45%
13%Independent Designer/ Consulting Firm
Converter/Wholesaler/ Reseller
12%
14%Buying Agent
Student 3%
4%Mill/Fabric Manufacturer
Press
Attendees Primary Responsibilites or Focus*:
Ladieswear
Menswear
Sportswear / Separates
Childrenswear
Outerwear
Juniors
Lingerie / Loungewear
Home
Swimwear
Other
Bridal / Special Occasion
Corporate / Suiting 8%
Shoes
10%
8%
11%
11%
12%
14%
19%
18%
26%
32%
61%
1%
Guest 8%
Attendee Survey Feedback*:Attendees top reasons for attending: Attendees Primary Methods of Sourcing Fabrics:
Three most Important Factors for Attendees in Selecting a New Fabric Resource at a Tradeshow:
*Source: Texworld USA July 2013 Attendee Survey
Attendees Serve the Following Markets*:
Spending Budgets for 2014:
Visit Lenzing Fibers/Lenzing Innovations
Collect information for later purchasing decisions 413%
16%Purchase new fabrics/trims for upcoming deliveries
Attend seminars 12%
20%See trend forum and fi nd new resources
2%
Visit current suppliers 10%
46%Tradeshows
Fabric appointments in your studio/offi ce
Online
Colleague referral
Purchasing agent overseas
27%
15%
9%Consultant
17%
4%Trend service provider website
28%
30%
11%
3%
1%
Increase signifi cantly
Stay the same
Decrease slightly
Decrease signifi cantly
Increase slightly
55%
61%
Quality of the fabrics
Minimum order quantity
Design creativity
Reputation of mill/ client references
Price
63%
50%
31%
17%
Ability of mill to custom develop
8%
Lead time
26%Ability of representatives to communicate in English
Whether the mill has US representative/agent
30%
26%
14%
7%
Booth presentation at the show
Innovation/performance ability
July 2013 VIP Visiting Brands & Retailers
2(X)Ist3.1 Phillip LimAbercrombie & FitchAdrianna PapellAEO/aerieAeropostale Inc.Aidan MattoxAlexander WangAmerex GroupAmerican Eagle Outfi ttersAndrew MarcAnn IncAnn TaylorAnna SuiAnthropologieAppleseedsArmani ExchangeAthletaBanana RepublicBebeBelk IncBischoff RojaBlank NYCBrook BrothersC. WonderCacheCalvin KleinCalvin Klein JeansCarole Hochman Design GroupChico’sClub MonacoCoachCole HaanConverseDavid’S BridalDestination MaternityDestination XL GroupDiane Von FurstenbergDKNYDKNY JeansDolce VitaDoneger GroupDonna KaranEddie BauerEileen FisherElie TahariElla Moss
Escala USA IncEugenia KimExpressFishman & TobinFruit of the loomG IIIGapGuess by MarcianoGymboree CorporationHanes Brands INCHerman KayJ CrewJC PenneyJockey InternationalJoe freshJohn VarvatosJones Apparel GroupJoseph RibkoffJuicy CoutureK.HageKate SpadeKenneth ColeKohlsKomarKrazy Kat SportswearLane BryantLevy GroupLilly PulitzerLord and TaylorMacy’sMadewellMaggy LondonMarc by Marc JacobsMarchesaMembers OnlyMichael KorsModclothMonique LhuillierMoodNasty GalNatoriNauticaNew York and CompanyNordstromOld NavyOpening CeremonyOXO
Pacifi c SunwearPamella RolandPaul EliotPerry Ellis InternationalPolartec LLCPVHRachel Rachel RoyRachel ZoeRalph LaurenRebecca TaylorRedcatsRousso Apparel GroupRuff HewnS. RothchildSachin+BabiSaks Fifth Avenue - Off FifthSears Holdings Corp.Simply Swim IncSpanxSpiegel LlcSplendidSwimwear AnywhereSwiss Army VictorinoxTargetThe Cayre GroupThe Childrens PlaceThe Jones GroupThe Levy GroupThe Natori CompanyThe Orvis CompanyThe Uniform PlaceTommy Hilfi gerTory BurchUniversal OrlandoUrban Outfi ttersVictoria Secret- PINKVictoria’S SecretVictorinox Swiss ArmyVineyard VinesWalmart MexicoWalt Disney WorldWeatherproofWhite House Black MarketZ-Ply Corporation
Publicity: Advertising, editorial and discussions regarding Texworld USA have appeared in the following publications and websites:
AAFAApparel ExecutivesApparel Magazine
California Apparel NewsCalifornia Apparel News (online)
Business JournalEcotextile News (online)
Fashionindex (online)Fashion Mag (online)
Fibre2FashionJust-Style (online)
MR Magazine (online)Textile Insight
Textile Insight (online)Textile World
WWDWWD (online)
Eco-friendly: Fabric manufacturers receive special recognition in the onsite Visitor’s Guide with a leaf designation in the alpabetical listing and signage on their booth.
Elite Exhibitor Program: Recognized for having participated in ten consecutive shows. Elite exhibitors receive booth signs along with onsite recognition.
VIP Buyers: Important buyers receive special attention with the following services:- Membership in the private Tulip Club lounge- Complimentary lunch and refreshments
Exhibitors may recommend VIP Buyers to show management.
Value AddedSeminars: Highlights included Fiber Informations, Fenim as the New Frontier and Dourcing in America.
Trend Display: Focus on Autumn/Winter 2014/2015 trends, including: Amniotic Instinct, Dreamlike Projection, Animist Process and Iconic Outcome.
The Trend Forum was created by Paris fashion designers 2G2L.
Trend Participants: Exhibitor fabrics, fi nished garments and accessories as selected by the Texworld USA trend partner 2G2L.
The Trend Display is a popular “fi rst-stop” for many attendees and journalists.
For more information:
Email: [email protected]: +1.770.984.8016 x 432Visit: www.TexworldUSA.com