Twitter Techniques

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twittering techniques

description

Facebook is SO last year! All the cool kids are hanging out on Twitter these days. Twitter is not just another social networking tool. On the surface it appears very simple, but in reality it is an extremely powerful and adaptable communication tool. It can be used in a variety of ways. However, it can be abused just as easily. In this session we look at the potential and problems of Twitter. We discuss techniques for utilising it within your institution and examine some of the tools that can help you master its power.

Transcript of Twitter Techniques

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twittering techniques

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twitter: who cares?

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do not ask

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twitter: what is it?

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twitter: what is it?

really?

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twitter: what is it?

It’s a broadcast toolA customer support toolA brand building toolIt facilitates transparencyIt builds community

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different approaches

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personal vs. corporateMore ‘personal’!FriendlierTransparentLess restrictedBetter for engagement

More officialProfessionalBetter for brand buildingMore controlBetter for broadcasting

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encourage tweeting

Overcoming twitter fearProvide guidelines (on suitability)

Overcoming apathyProvide guidelines (on subjects)Showcase tweets on siteProvide mobile devices

http://www.flickr.com/photos/ubertommi/

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twitter tools

http://www.flickr.com/photos/narisa/

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twitter: multimedia

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twitter: statistics

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twitter: promotion

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twitter: mobile

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twitter: desktop

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twitter searchQuestions...

"web design" ?@boagworld ?

Mentions...boagworld -@boagworld -to:boagworldheadscape OR “website owners manual”

Related keywordsRelated links... “web design” http://The competition

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twitter etiquetteRetweeting

ReplyingFollowing

http://www.flickr.com/photos/ubertommi/

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twitter and your site

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@boagworld