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Twitter Ross T. Bief
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Transcript of Twitter Ross T. Bief
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TwitterRoss T. Bief
Craig MacHaffieTim KeeganSeth Shapiro
Jeremy Therrien
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Overview
• Video by Ross T. Bief
• Approaches Used
• Lessons Learned
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Approaches Used
• Develop an interesting persona• Amass a following with auto-followers• Spam the internet• Tweet about trending topics• Churn popular twits
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Develop an Interesting Persona
• Conflict gets attention• Ross contradicts himself• Tweet against liberals, then
conservatives. Repeat.
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Amass a following with auto-followers
• Followed 200+ auto-refollowers• Created a pseudo popularity
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Spam the Internet• Created a facebook group to promote our twit• Spammed forums, youtube• Swineonline tried to poach followers
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Tweet About Trending Topics
• "#youmightbealiberalif you've had an abortion while holding back the arm of a baby seal clubber”
• This gives our twit exposure to people searching the trends
• They appear in 2/3 or our tweets that were retweeted
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Churn Popular Twits• Found a list of the 1000 most popular twits• Created a program to follow them all over a
period of time, unfollowing the ones that did not reciprocate
• This resulted in more exposure
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What we Learned
• Using auto refollowers worked!• Tweeting a trending topic always resulted in a
few extra followers within minutes• Very few of our facebook friends use twitter• We did not cultivate relationships enough• Becoming a popular twit takes time• Twitter users are fickle• We didn’t know how to use twitter
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Questions?