WhatisTwi*erandWhyshouldyoucare?

GregdeChasteauneufh*p://twi*er.com/degrumpysmurf

Firstsomehistory

PodcastpublishingandaggregaAon

@Jack @Biz @Noah @Florian

Showmethemoney

Whowantstwi*er?

Livingina140Characteruniverse

Thetraffic

Twi*erUsers'LoyaltyAsBriefAsTheirPosts?

•  100%GrowthinMarch2009

•  BecauseofCelebrityExposure•  Only40%returnedaYer1monthofuse

•  30%retenAonover12months

•  RetenAonneededforsustainedgrowth

*Nielsen

Signup

Setup

Webinterface

Some3rdPartyApps

Twi*erSpeak

•  Tweet• @username

•  DMMe(D@degrumpysmurf)

•  Hashtags#•  #followfriday•  RT(Re‐tweet)•  Tinyurl

TwiteAque*e

•  Ifyou'relookingtolosefollowersparAcipateinlongwindedarguments&watchthemdropawaylikeflies

•  TypingallincapsSTILLMEANSYOUAREYELLING

•  Pleasefilloutyourprofilebeforeyoustartaddingpeople...please?Evenyourfriendsmightnotknowyourfancynewtwi*ername...

*@twiteAque*e

TwiteAque*e(Cont…)

•  Youreallydon'thavetothankeverypersonthatfollowsyoupublicly

•  10updatesin2minutesare8updatestoomany

*@twiteAque*e

Privacy

•  Protectyourupdates?•  Don'tsayyou'llbeoneplaceandTwitfromanother!

•  RememberphotosyoutwitcanrevealyourlocaAonaswell!

•  Companysecrets

•  Don’tinsultclients/suppliers/yourboss•  “Yawn–MeeAngissoboarding”

Thinkbeforeyoupost

•  IBM‐socialcompuAngguidelines•  “personallyresponsibleforwhattheypublish”•  “takeabreathbeforehipngsend”

•  "stayawayfromcontroversialtopicsthataren'trelatedtoyourIBMrole”

Privacy(Cont…)

CommunicaAngwithyourclients,Twi*erstyle

•  Gettoknowyourclientsbe*er•  Getinsightintoclientspersonallife(withoutbeingastalker)

•  Quickerbe*eraccesstoclients“MylinetoISisdownagain!”

•  Getgoodleads“MycurrentISPsucks,Ameforanewone”

CommunicaAngwithyourclients,Twi*erstyle(Cont…)

•  Broadcasttoclients“Don’tforgettoregisterfor@InterneAx09”

•  Announcingnewproducts,services(BusinessUnits)“VoISlaunchesIPCentrextoday,DMmeformoreinfo”

•  Jouroslovetwi*er,givestheminsighttocompany(goodandbad)

•  ShowsOnlinePresence

Waystoincreaseyourfollowers

•  ExplaintoyourfollowerswhatretweeAngis•  Filloutyourbio•  As@garyveesays,“linkitup.”

•  Tweetaboutyourpassionsinlifeand#hashtagthem

•  Bringyourtwi*eraccountintothephysicalworld

*@kevinrose

Waystoincreaseyourfollowers

•  Takepictures.Picturesareheavilyretweeted/spreadaround(Flight1549hasbeenviewed350,000+Ames)

•  Startacontestbutworks.•  Followthetoptwi*erusersandwatchwhattheytweet(howtheyaddresstheiraudiences.)

*@kevinrose

IS'Twi*erplans/ideas

•  OutagenoAficaAonsviaTwi*er• @InterneAx09

• @ISLabs

• MarkeAng,pressreleaseupdates@ISMarkeAng

•  EachBUshouldbeontwi*er?GM’ssendproductupdateetc?

•  Anyotherideas?

#followfriday

• @degrumpysmurf• @jusAnspra*

• @ian_carpenter

• @Hillelshrock

• @interneAx09

• @ISLabs

• @gee_forr(Gabriel)

• @raskham(RichardAskham)