Twitter: Fun and Games or Powerful Business Tool
17
Tom Snyder Trivera Interactive Twitter! Fun and Games Or Powerful Business Tool? Sales Progress Network Kickoff Party February 9, 2012
-
date post
19-Oct-2014 -
Category
Business
-
view
316 -
download
3
description
Presentation given to a group of 122 at Tim Hagen's Sales Progress Networking Kickoff 2012
Transcript of Twitter: Fun and Games or Powerful Business Tool
Tom SnyderTrivera Interactive
Twitter! Fun and
GamesOr Powerful
Business Tool?
Sales Progress Network Kickoff Party
February 9, 2012
“Who cares what I had for breakfast?”
Folgers, Maxwell House, Starbucks McDonald’s, Denny’s, Perkins Kellogg’s, Post, Quaker Oats Dannon, Yoplait, Activia Carnation, Coffee Mate Krups, Bunn, Mr. Coffee
It’s all just fun and games until...
…it starts impacting your business!
Develop Relationships
Build Credibility
Seize Opportunity
Close the Sale
Serve your Customer
Strategic Twitter Tactics
Size Matters!!!Large/Big Brand Large Fan Base Reputation Corporate SM Diversity Larger Budget
Little/New Brand Small Fan Base Unfamiliarity Personal SM Focus Small Budget
Build Your Network
Law of Reciprocation
Search/Monitor
Use Lists
Influence Influencers
Engage
Reinforce Your Brand
Build Credibility
Be Helpful
Exhibit Authenticity
Confirm Value Proposition
Build Trust…
…THEN Develop New Business
Schedule Tweets
Manage Follows/Followers
Watch/Listen for Mentions/DMs
Look for Advice/RT Opportunities
Specific Brand Builders
Build Friendships
Have Fun
A Day in the Life…
Twitter! Fun and
GamesOr Powerful
Business Tool?
BOTH!!!
Resources Tweetdeck –
http://www.tweetdeck.com
Hootsuite – http://www.hootsuite.com
Twitter Search – http://search.twitter.com
Twitter Followers – From Zero to Herohttp://www.triveraguy.com
