Twitter for Dummies
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17-Oct-2014 -
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Transcript of Twitter for Dummies
TWITTER FOR DUMMIES
TWITTER FOR DUMMIES
1111 IntroductionIntroduction
2222 Key Twitter JargonKey Twitter Jargon
3333 What’s Twitter Good For?What’s Twitter Good For?
4444 Get StartedGet Started
5555 Twitter TipsTwitter Tips
INTRODUCTIONINTRODUCTION
vsvs
Digital Surgeons 2010
106 vs 500 Million106 vs 500 Million
BUT: 52% vs 12% daily status updatesBUT: 52% vs 12% daily status updates
BUT: 67% vs 51% of followers buy a brandBUT: 67% vs 51% of followers buy a brand
BUT: 83% vs 60% older than 26BUT: 83% vs 60% older than 26......
vsvs
OPEN
SCATTERED
PEOPLE YOU NEVER KNEWBUT (MIGHT)
WANT TO MEET
CLOSED
STRUCTURED
PEOPLE YOU KNEWBUT (MIGHT)
WANT TO FORGET
KEY JARGONKEY JARGON
Tweet? Like Birds Do?Tweet? Like Birds Do?
Retweet (RT)Retweet (RT)
FollowingFollowing
Tweets are public
You choose whose updates you want to receive
This opt-in model is called following
Following vs FollowersFollowing vs Followersmust be mutual one-way or two-way
Direct Messages (DM)Direct Messages (DM)Private notes are called
(direct) messages
In order to send a DM, the recipient has to be
following you
DM FailDM Fail
Hashtag? Whaaat?Hashtag? Whaaat?
A hashtag is a term, prefixed by the # symbol, tomark keywords or topics
Messages categorized with a hashtag, head to Twitter search
#thefarm#thefarm
WHAT’S TWITTER GOOD FOR?
WHAT’S TWITTER GOOD FOR?
People use Twitter to talk about what they arereading, watching and listening to
Key player in the attention economy
Distributing ideas and comments
Sharing Your ThoughtsSharing Your Thoughts
Breaking NewsBreaking News
Breaking NewsBreaking NewsTwitter is the world’s real-time newspaper
Through Twitter:
Via traditional media:
23 sec
43 min
Shared ExperiencesShared ExperiencesEmergencies, like natural disasters and terrorist attacks
Shared ExperiencesShared ExperiencesBut also organized events, like conferences and concerts
@RockWerchter / #RW11 @pukkelpop / #pp11
GET STARTEDGET STARTED
Sign UpSign Up
ProfileProfileAn avatar (photo or logo)
A background image or color
A bio that’s 160 characters or less
A link that helps people learn more about you
1. Find & Follow Others1. Find & Follow Others
2. Check It Often2. Check It Often
Click links in other’s Tweet to view:
• images and videos they have posted• profiles of users mentioned in their mesage• Tweets related to a hashtag they used
3. Take It With You3. Take It With You
How To Start TweetingHow To Start Tweeting
1111 Build A Voice: Retweet, Reply, ReactBuild A Voice: Retweet, Reply, React
2222 Mention: include others in your contentMention: include others in your content
3333 Get Fancy: explore advanced featuresGet Fancy: explore advanced features
Test-Drive The 140 LimitTest-Drive The 140 Limit
The Secret Of LinkingThe Secret Of Linking23 percent of tweets contain links
Most URLs don’t come close to fitting 140 characters
Twitter automatically uses its own URL shortener
Other URL shorteners: Bit.ly
Get Great FollowersGet Great Followers
1111 Be InterestingBe Interesting
2222 Be ConversationalBe Conversational
3333 Follow Relevant PeopleFollow Relevant People
#FF#FF
Suggest who others should follow
TWITTER TIPSTWITTER TIPS
5 TIPS5 TIPS1111 Clearly say what your tweet is aboutClearly say what your tweet is about
2222 Give your opinionGive your opinion
3333 Do NOT abuse hashtagsDo NOT abuse hashtags
4444
5555
(Always) use links(Always) use links
Twitter is not a medium to chatTwitter is not a medium to chat
THANK YOUTHANK YOU