Using Twitter for BusinessIntermediate/Advanced Twittering

Who We Are

Amanda O'BrienVP of Marketingamanda@hallme.com@amanda_pants

Hall Internet Marketingwww.hallme.com

@Hall_Web

Got Questions?

• Use GoToWebinar “Ask a Question”

• Twitter with @hall_web

Has Marketing changed?Go to where your customers and decision makers are.

Is Twitter for everyone? Probably not.

Photo credit: http://www.flickr.com/photos/kapkap/274808215/sizes/l/in/photostream/

No Magic Bullet• Twitter is one Social Networking Site• Social Networking is part of Inbound Marketing• Have an Inbound Marketing Plan• Part of your company communication strategy• Have a place for them to go and convert• Don't tweet just to tweet

Developing Your Strategy1. Set company policies

2. Set measurable goals

3. Listen before you talk

4. Find communities/people that matter

5. Create a content strategy

6. Choose the tools that will work best for you

7. Deliver engaging and interesting content

8. Measure results

9. You have to give to get

Strategy• Where are you now?• What do you want to achieve?• How does this fit in with your business goals?• How are you going to get there?• Make the goals measurable

• Number of followers• Number of Tweets• How many replies• How many ReTweets

Number Goals for Reach

Photo credit: http://www.flickr.com/photos/cambodia4kidsorg/3085209738/sizes/m/in/photostream/

Measurable Goals (better)

• Google Analytics! Get it! Traffic Sources?

• Specific landing pages• Conversion on those landing pages (convert)• Influence – Lists? Mentions?• Actions taken? Downloads, purchases, forms• Dang math! • Align with business goals and keep track

Employees and Social Networks1. Explain the importance of Social Media

2. Be authentic

3. Own up – apologize if necessary

4. Think before you Tweet

5. Who is your audience

6. Common sense

7. Give credit where credit is due

8. Add value

9. Measure results

10. Who is saying what?

Time Consuming • Set 3 times a day to dedicate 15 - 30 minutes

• Track your time

• Applications

• Measure results

• maybe you are spending too much time in the wrong community

• Email Alerts

• Take it offline and pair with other marketing efforts

“Twitter’s a stream. Dip in when you can. Get what you need. Close it and reenter life.” Chris Brogan of chrisbrogan.com

Photo credit: http://www.flickr.com/photos/makelessnoise/240072417/sizes/l/in/photostream/

I have a profile – Now What?!• Image of YOU or your logo? Discuss• Brands can be people too – the Social Web• Optimize your Twitter profile

• Name, Twitter name, description• People can search descriptions• The more lived in = more trust

• Add your location – not “Your computer”, “Planet Earth” etc.• Twitter specific landing page• Add quality followers that care about your content

Building followers• Twitter Search (search.twitter.com), Twitter Lists• Nearby Tweets• Favorite blogger? Industry leader? Subscribe RSS? • #followfriday #FF• Be nice• Be consistent • Comment on blogs – Use Twitter URL• Events, tradeshows• Email footer• Business Cards, Bump • Search email address book – Yahoo, Gmail, AOL• LinkedIn Connections, CRM• Focus on the relationships not the technology• Content, content, content• Don’t pay for them

Using Hashtags• #hashtag• Mark your conversations• Events now have real time online aspect• #sxsw #smbme • Make your own• http://hashtags.org - Hashtag Directory

• Tweetchat• #blogchat Sundays 9PM EST• #b2bchat Thursdays 8PM EST• #smallbizchat Wednesdays 8PM EST• #journchat Mondays 8PM EST• http://www.meryl.net/2009/05/06/list-of-twitter-chats/• Contribute, add value, don’t sell – make relationships

Twitter Chats

Integrate• Follow Buttons• Widgets• Tweet Buttons• Direct Mail pieces• Email footer• Tweet your email newsletter

Twitter Search• http://search.twitter.com• Google for tweets• Real time• Brand Reputation• Search: hobbies, interests, company, products, customers• Giant cocktail party but you can eavesdrop on any conversation you want

Twitter Search Advanced

Twitter Search Operators

Tweet –word : Look for tweets that mention a word but doesn’t include another.

To:user : See who is sending tweets to a particular user

Filter:links : Find tweet that include a link

More? http://support.twitter.com/articles/71577-how-to-use-advanced-twitter-search-operators

• Validator• Great way to find new people• Events, specialties, location etc.• What are you listed for?• What can you create lists for?

Using Twitter Lists

Applications: TweetDeck

• Groups• Searches• Facebook• LinkedIn• Multiple accounts• Schedule tweets• Columns• Desktop or Safari• iPhone or Android• Keep organized

Hootsuite, Seesmic etc.

• Accounts with multiple users• Analytics• What is your network using?

Content, content, content

• 120 is the new 140• SMO – Social Media Optimization• Should you tweet multiple times?• . @hall_web• Retweet vesus RT?• Build relationships• Stay on message

Clean Up Your Account

Manage Flitter http://manageflitter.com

•Clean up and manage who you follow.

•Find out who isn’t following you back.

•Find out which inactive accounts you follow.

•Search effectively in your Twitter stream.

•Find followers who do not have a profile picture.

•See who of your followers are quiete and who is talkative (maybe too talkative).

Bit.ly

Recap

• No Magic Bullet• Part of your business communication plan• Have a plan• Measurable Goals• Company policies• Optimize your profile• Build followers who care, listen and share (patient)• Use Twitter Search, Hashtags and Twitter Lists• Use Applications• Lighten up

Get Started

Set GoalsNumbers you can latch onto. Log the data so you have a starting point. From there,

develop your strategy!

Clean up your Twitter account with Manage

Flitter. Remove anyone who will lot help you

get to your goals.

Research tools that will work best in your

workflow. Test one a week or commit.

Schedule time to build relationships.

Thank you!

• SEO Vision Blog - http://www.hallme.com/blog• Webinars – http://www.hallme.com/search-marketing-webinars.php

• Next week: Basics of Using a CMS: How it Works and Getting Over the Learning Curve

• Call us! 1-877-425-5932 (HALL-WEB)• amanda@hallme.com

Follow Hall: Hall_WebFollow Amanda: amanda_pants

Twitter Help: http://help.twitter.com/portalTwitter for Business: http://business.twitter.com/Chris Brogan 50 ways to use Twitter for Business:http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/