Using Twitter for Activism

Build your network.Share your vision.

July 25, 2015

~300 million users/month

Source: Twitter Earnings Report, April 2015

Types of tweets

Original content

Types of tweets

Original content

Links

Types of tweets

Original content

Links

Re-tweets

What is a #hashtag?

What is a #hashtag?

Sort tweets by topic

What is a #hashtag?

Sort tweets by topic

People find your tweets

Suggested Hashtags #greenenergy #sustainable #renewable #fracking

#windenergy #solar #cleanenergy #shale

#CT #Hartford #events

PRO TIP

DON’T OVER-TAG

PRO TIP

INCORPORATE TAGSWHEN POSSIBLE

THIS:I’m at a great seminar today in #hartford learning about the dangers of #fracking. #greenenergy

NOT THIS:I’m at a great seminar learning about environmental issues. #fracking #hartford #greenenergy

FOLLOW

FOLLOW

RE-TWEET

FOLLOW

RE-TWEET

ENGAGE

Folks to Follow

ACTIVISTS

Gil Friend (@gfriend)

Bill McKibben (@billmckibben)

@frackaction

Folks to Follow

JOURNALISTS

Greg Hladky (@gregorybhladky)

Christine Stuart (@ctnewsjunkie)

Marc Gunther (@marcgunther)

Kate Sheppard (@kate_sheppard)

All local TV stations

Be

AUTHENTIC

@cherylrice