Twitter, Facebook, Recruitment & Integration - Thomas Shaw, RecruitTECH 2009
-
Upload
thomas-shaw -
Category
Business
-
view
9.901 -
download
0
description
Transcript of Twitter, Facebook, Recruitment & Integration - Thomas Shaw, RecruitTECH 2009
![Page 1: Twitter, Facebook, Recruitment & Integration - Thomas Shaw, RecruitTECH 2009](https://reader035.fdocuments.us/reader035/viewer/2022062613/5456c484b1af9fba5d8b46cd/html5/thumbnails/1.jpg)
twitter,twitter, facebook,facebook, recruitmentrecruitment & integration.& integration.
Thomas ShawRecruitment Directory
+61 (03) 9018 [email protected]
http://www.recruitmentdirectory.com.au
Twitter @thomasshawBlog http://www.recruitmentdirectory.com.au/blog
![Page 2: Twitter, Facebook, Recruitment & Integration - Thomas Shaw, RecruitTECH 2009](https://reader035.fdocuments.us/reader035/viewer/2022062613/5456c484b1af9fba5d8b46cd/html5/thumbnails/2.jpg)
Page 2Copyright © 2009 Recruitment Directory Pty Ltd
• How we can use these sites in the Recruitment process.
• “Post n pray” or “post n prey” ?
• Create integration, not fragmentation.
• Data collection
• Tips & Tricks
![Page 3: Twitter, Facebook, Recruitment & Integration - Thomas Shaw, RecruitTECH 2009](https://reader035.fdocuments.us/reader035/viewer/2022062613/5456c484b1af9fba5d8b46cd/html5/thumbnails/3.jpg)
Why?
Page 3Copyright © 2009 Recruitment Directory Pty Ltd
• 45% of Employers use Social Networking sites to research Job Candidates (US, CareerBuilder)
• Facebook 300 million users• Users are already connected with their social network – no need to create a
new one• Integrate with the social network via API• Real time search
![Page 4: Twitter, Facebook, Recruitment & Integration - Thomas Shaw, RecruitTECH 2009](https://reader035.fdocuments.us/reader035/viewer/2022062613/5456c484b1af9fba5d8b46cd/html5/thumbnails/4.jpg)
Page 4Copyright © 2009 Recruitment Directory Pty Ltd
Posting job ads is not good enough!
Where is the conversation? No engagement!
“Post n pray” turn it into “post n prey”! SEARCH
HASHTAG? #jobs #sydney
Short URLs – who do you use?
API - We can integrate!
Automate the process where possible. Use CRM/RMS/ATS
ROI – CTR %
![Page 5: Twitter, Facebook, Recruitment & Integration - Thomas Shaw, RecruitTECH 2009](https://reader035.fdocuments.us/reader035/viewer/2022062613/5456c484b1af9fba5d8b46cd/html5/thumbnails/5.jpg)
Page 5Copyright © 2009 Recruitment Directory Pty Ltd
Twitter – Posting Content
Are you automating the process?
Integration points
Data flow
Multiple profile management
![Page 6: Twitter, Facebook, Recruitment & Integration - Thomas Shaw, RecruitTECH 2009](https://reader035.fdocuments.us/reader035/viewer/2022062613/5456c484b1af9fba5d8b46cd/html5/thumbnails/6.jpg)
Page 6Copyright © 2009 Recruitment Directory Pty Ltd
Twitter – Data Collection
What data should we collect?
Privacy/Legal issues?
Who owns the data?
Store in CRM/ATS?
![Page 7: Twitter, Facebook, Recruitment & Integration - Thomas Shaw, RecruitTECH 2009](https://reader035.fdocuments.us/reader035/viewer/2022062613/5456c484b1af9fba5d8b46cd/html5/thumbnails/7.jpg)
Page 7Copyright © 2009 Recruitment Directory Pty Ltd
Back to Webpage/App
oAuth
![Page 8: Twitter, Facebook, Recruitment & Integration - Thomas Shaw, RecruitTECH 2009](https://reader035.fdocuments.us/reader035/viewer/2022062613/5456c484b1af9fba5d8b46cd/html5/thumbnails/8.jpg)
Page 8Copyright © 2009 Recruitment Directory Pty Ltd
![Page 9: Twitter, Facebook, Recruitment & Integration - Thomas Shaw, RecruitTECH 2009](https://reader035.fdocuments.us/reader035/viewer/2022062613/5456c484b1af9fba5d8b46cd/html5/thumbnails/9.jpg)
Page 9Copyright © 2009 Recruitment Directory Pty Ltd
![Page 10: Twitter, Facebook, Recruitment & Integration - Thomas Shaw, RecruitTECH 2009](https://reader035.fdocuments.us/reader035/viewer/2022062613/5456c484b1af9fba5d8b46cd/html5/thumbnails/10.jpg)
Page 10Copyright © 2009 Recruitment Directory Pty Ltd
Facebook – Site Updates
Twitter like tagging @ and then start writing your friends name. (Auto complete)
Facebook has become too bloated. Released ‘lite’ version. No apps or distractions.
![Page 11: Twitter, Facebook, Recruitment & Integration - Thomas Shaw, RecruitTECH 2009](https://reader035.fdocuments.us/reader035/viewer/2022062613/5456c484b1af9fba5d8b46cd/html5/thumbnails/11.jpg)
Page 11Copyright © 2009 Recruitment Directory Pty Ltd
Facebook - Posting Content
![Page 12: Twitter, Facebook, Recruitment & Integration - Thomas Shaw, RecruitTECH 2009](https://reader035.fdocuments.us/reader035/viewer/2022062613/5456c484b1af9fba5d8b46cd/html5/thumbnails/12.jpg)
Searching for Candidates
Page 12Copyright © 2009 Recruitment Directory Pty Ltd
Find Friends http://www.facebook.com/find-friends/
Header search bar
Search for users by company
Search for users by degree/school/university
Search for users by name(part of) or email
![Page 13: Twitter, Facebook, Recruitment & Integration - Thomas Shaw, RecruitTECH 2009](https://reader035.fdocuments.us/reader035/viewer/2022062613/5456c484b1af9fba5d8b46cd/html5/thumbnails/13.jpg)
Facebook Directory – People
Page 13Copyright © 2009 Recruitment Directory Pty Ltd
Facebook Directory http://www.facebook.com/directory/
![Page 14: Twitter, Facebook, Recruitment & Integration - Thomas Shaw, RecruitTECH 2009](https://reader035.fdocuments.us/reader035/viewer/2022062613/5456c484b1af9fba5d8b46cd/html5/thumbnails/14.jpg)
Marketplace
Page 14Copyright © 2009 Recruitment Directory Pty Ltd
Facebook Marketplacehttp://www.facebook.com/marketplace/ http://www.recruitmentdirectory.com.au/Blog/facebook-marketplace-now-powered-by-oodle-a130.html
![Page 15: Twitter, Facebook, Recruitment & Integration - Thomas Shaw, RecruitTECH 2009](https://reader035.fdocuments.us/reader035/viewer/2022062613/5456c484b1af9fba5d8b46cd/html5/thumbnails/15.jpg)
What are others doing?
Page 15Copyright © 2009 Recruitment Directory Pty Ltd
• Embracing Social Networking • Creating Groups & Events – connecting users• Creating Applications • Using Pages to promote products or services• Using Facebook as a Research tool
![Page 16: Twitter, Facebook, Recruitment & Integration - Thomas Shaw, RecruitTECH 2009](https://reader035.fdocuments.us/reader035/viewer/2022062613/5456c484b1af9fba5d8b46cd/html5/thumbnails/16.jpg)
Page 16Copyright © 2009 Recruitment Directory Pty Ltd
What data can we collect from users profile?
Collect data via Application or Facebook Connect
How often to pull user data to update database?
![Page 17: Twitter, Facebook, Recruitment & Integration - Thomas Shaw, RecruitTECH 2009](https://reader035.fdocuments.us/reader035/viewer/2022062613/5456c484b1af9fba5d8b46cd/html5/thumbnails/17.jpg)
Facebook Connect
Page 17Copyright © 2009 Recruitment Directory Pty Ltd
• One-click login and authorisation
• Privacy and Security Controls
• Increase engagement
• Distribution Network
• Access to Facebook Platform
Integrating Facebook Connect with your Job Boardhttp://www.recruitmentdirectory.com.au/Blog/integrating-facebook-connect-with-your-job-board-a139.html
![Page 18: Twitter, Facebook, Recruitment & Integration - Thomas Shaw, RecruitTECH 2009](https://reader035.fdocuments.us/reader035/viewer/2022062613/5456c484b1af9fba5d8b46cd/html5/thumbnails/18.jpg)
Facebook Connect
Page 18Copyright © 2009 Recruitment Directory Pty Ltd
Seamlessly connect a users Facebook account and information with your site (increase users/signup on your website)
Connect and find their friends who also use your site (provide a social aspect - friends invite friends)
Share information and actions on your site with their friends on Facebook (word of mouth promotion - free publicity)
![Page 19: Twitter, Facebook, Recruitment & Integration - Thomas Shaw, RecruitTECH 2009](https://reader035.fdocuments.us/reader035/viewer/2022062613/5456c484b1af9fba5d8b46cd/html5/thumbnails/19.jpg)
Facebook Applications
Page 19Copyright © 2009 Recruitment Directory Pty Ltd
Tabs
Jobs, contentvia RSS
No manualInput!
![Page 20: Twitter, Facebook, Recruitment & Integration - Thomas Shaw, RecruitTECH 2009](https://reader035.fdocuments.us/reader035/viewer/2022062613/5456c484b1af9fba5d8b46cd/html5/thumbnails/20.jpg)
Application Directory
Page 20Copyright © 2009 Recruitment Directory Pty Ltd
Facebook Application Directory
http://www.facebook.com/apps/directory.php
Verification
You don’t have to verify an application
• Each app USD $375• Students/Non Profit USD $175
![Page 21: Twitter, Facebook, Recruitment & Integration - Thomas Shaw, RecruitTECH 2009](https://reader035.fdocuments.us/reader035/viewer/2022062613/5456c484b1af9fba5d8b46cd/html5/thumbnails/21.jpg)
Page 21Copyright © 2009 Recruitment Directory Pty Ltd
![Page 22: Twitter, Facebook, Recruitment & Integration - Thomas Shaw, RecruitTECH 2009](https://reader035.fdocuments.us/reader035/viewer/2022062613/5456c484b1af9fba5d8b46cd/html5/thumbnails/22.jpg)
Where are you headed?
Page 22Copyright © 2009 Recruitment Directory Pty Ltd
• Be a leader, not a follower
• Understand the medium
• Identify your target market
• Create integration not fragmentation
• Engage with users!
• Manage your reputation
• 360 Degrees of Technology
• ROI, Feedback, Comments
• Work smarter, not harder!
![Page 23: Twitter, Facebook, Recruitment & Integration - Thomas Shaw, RecruitTECH 2009](https://reader035.fdocuments.us/reader035/viewer/2022062613/5456c484b1af9fba5d8b46cd/html5/thumbnails/23.jpg)
Page 23Copyright © 2009 Recruitment Directory Pty Ltd
Final Say
• There will always be hype - what goes up, must go down
• Be transparent, honest and open
• Start small… “build the foundation and then start adding bricks”
• Refer all links, jobs, content back to your website
• Conversation - Engage with users
• Devote enough time to maintain your social networking presence. Don’t think everyone will visit your profiles
• Are you monitoring your competitors?
• Use social networks as a sourcing tool to reach passive candidates and for hard to fill positions.
• Be approachable for job seekers, potential recruits and clients