Twitter Card Master Class #SMWLDN

Twitter Card Master Class Social Media Week London 2014

#OgilvyCards @whatleydude

#OgilvyCards @Whatleydude

#OgilvyCards

What are Twitter Cards?

@Whatleydude

#OgilvyCards


@Whatleydude

@Whatleydude

What are the different

types of Twitter Card

available? #OgilvyCards

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Photo

#OgilvyCards

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Photo Summary

#OgilvyCards

@Whatleydude

Photo Summary

Summary Large

#OgilvyCards

@Whatleydude

Photo Summary

Summary Large Gallery

#OgilvyCards

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Photo Summary

Summary Large Gallery Player

#OgilvyCards

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Photo Summary

Summary Large Gallery Player App

#OgilvyCards

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Photo Summary


Product #OgilvyCards

@Whatleydude #OgilvyCards

Images appear ��‘in-stream’ ��

at a ratio of

2:1 @Whatleydude #OgilvyCards

People get this wrong ��ALL THE

TIME @Whatleydude #OgilvyCards

@Whatleydude

REMEMBER: ��Images appear ��

‘in-stream’ ��at a ratio of

2:1 #OgilvyCards

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Need Inspiration?

#OgilvyCards

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Photo Summary



@Whatleydude

https://dev.twitter.com/cards

#OgilvyCards

@Whatleydude

1.

#OgilvyCards

@Whatleydude

1.

2.

#OgilvyCards

@Whatleydude

1.

2.

https://dev.twitter.com/cards

#OgilvyCards

@Whatleydude

Photo Summary



@Whatleydude

YouTube, Soundcloud, Slideshare, Vine… #OgilvyCards

@Whatleydude

Photo Summary



55

Twitter cards for Harveys Furniture!A Social Shopping Innovation Case Study


Twitter Product Card Features: •  Product name •  Product image •  Price information •  Integrated ratings from Bazaarvoice •  Product description •  UTM-tracked link to product

BEFORE AFTER


This is not an exclusive feature for ��the @HarveysHQ Twitter profile. ��If any Twitter user shares a deep link to ��a Harveys Furniture product page, ��the product card swings into action. Altogether enabling a richer and more ��seamless product experience for Twitter��users sharing Harveys’ products.


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Visitors

Introduction of Twitter cards


Implementation: Ogilvy formed the key point between Harveys digital team, Harveys web development team, the Twitter UK help team in London and the lead developers in San Francisco. Twitter tools: Details of website requirements / instructions can be found here: https://dev.twitter.com/cards Recommendation: Advise working with Twitter (or with someone who has previous experience on implementation) on any plans to ensure successful roll out. Note: Twitter Product Cards are free to implement and do not have any ad-spend or media commitment associated with them (unlike Lead-Gen cards, for example).


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Photo Summary



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BONUS ROUND

#OgilvyCards

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BONUS ROUND Lead

Generation Website Bespoke

#OgilvyCards

@Whatleydude

ads.twitter.com

#OgilvyCards

@Whatleydude

BONUS ROUND Lead

Generation Website Bespoke

#OgilvyCards


WE DON’T DO THAT ANYMORE

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Photo Summary


Product Lead Generation

Website #OgilvyCards

@Whatleydude

RECAP

1.  IMAGES: GET THEM RIGHT.

#OgilvyCards

@Whatleydude

RECAP

1.  IMAGES: GET THEM RIGHT. 2.  Website & Lead-Gen Cards? NO CODING.

#OgilvyCards

@Whatleydude

RECAP

1.  IMAGES: GET THEM RIGHT. 2.  Website & Lead-Gen Cards? NO CODING. 3.  TINKER: break things and make things.

#OgilvyCards

@Whatleydude

RECAP

1.  IMAGES: GET THEM RIGHT. 2.  Website & Lead-Gen Cards? NO CODING. 3.  TINKER: break things and make things.

#OgilvyCards

MAKE YOUR CONTENT CALENDARS BETTER

@Whatleydude

THANK YOU – ANY QUESTIONS? #OgilvyCards

Twitter Card Master Class #SMWLDN

Marketing

Transcript of Twitter Card Master Class #SMWLDN