-
Upload
suzanne-kart -
Category
Technology
-
view
104 -
download
0
description
Transcript of Twitter
![Page 1: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/1.jpg)
TWITTER Suzanne Kart, M.A. CeP Associate Vice President, LERN
@suzannekart #lern13
![Page 2: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/2.jpg)
Need to take a minute …
• I’m going to do a brief overview of exactly what Twitter is first and then we’ll be covering: – Creating interesting messages
– Doing research on Twitter
– Integrating Twitter with publicity
– Tagging
– Developing relationships in the Twitterverse
– Getting retweeted
– Creating and editing lists
– Getting others to share your lists
– Getting listed yourself.
@suzannekart #lern13
![Page 3: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/3.jpg)
• Twitter is a micro-blogging social networking tool where you can post short messages (no more than 140 characters).
• A lot of prominent people are using Twitter, from Karl Rove to the CEO of Zappos, and they offer quick, punchy updates about anything they happen to be doing or thinking about – from politics to their daily trips to Starbucks.
@suzannekart #lern13
![Page 4: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/4.jpg)
The key is not to push content, but to engage people
@suzannekart #lern13
![Page 5: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/5.jpg)
How do we use it?
• People have to be a “follower” to receive your tweets.
• You also need to start following others to receive their tweets.
@suzannekart #lern13
![Page 6: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/6.jpg)
Twitter is a broadcast medium with a reply function
• We don’t use it like Facebook
@suzannekart #lern13
![Page 7: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/7.jpg)
Twitter is a pull communication
• Good way to give people a heads up on something new
• Make it worth someone’s time to “follow” you, don’t oversell, update.
@suzannekart #lern13
![Page 8: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/8.jpg)
How do I get people to follow me?
@suzannekart #lern13
![Page 9: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/9.jpg)
Add a link to your Twitter page on your email signature (i.e. Follow me on Twitter!)
@suzannekart #lern13
![Page 10: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/10.jpg)
Add a link to your web page
@suzannekart #lern13
![Page 11: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/11.jpg)
Start following other people
@suzannekart #lern13
![Page 12: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/12.jpg)
Search for people within your target group
@suzannekart #lern13
![Page 13: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/13.jpg)
About half of those you follow will start to follow you
@suzannekart #lern13
![Page 14: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/14.jpg)
Follow someone else’s followers
@suzannekart #lern13
![Page 15: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/15.jpg)
Click here to follow this person
@suzannekart #lern13
![Page 16: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/16.jpg)
One more way
• Write interesting tweets that others will “retweet”
• Example: – Original Tweet:
• LernUpdates: Join us for a Twitter webinar. Info at www.lern.org
– Retweet: • SuzanneKart: RT @LernUpdates Join us for a Twitter webinar.
Info at www.lern.org
• By putting @LernUpdates in the retweet, all SuzanneKart followers know where to find the LernUpdates feed.
@suzannekart #lern13
![Page 17: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/17.jpg)
The science of retweeting
• Highly followed accounts that tweet a lot of links (1K+ followers) are most effective at getting retweeted.
• If 60-80% of your tweets include links, you will get more followers and retweets.
• The more you reply to tweets, the less you get retweeted.
• Including “Please Retweet” in your tweet results in 4X more retweets.
• Retweets spike between 4 and 5 p.m. ET • Saturday and Sunday are the days that get the most
retweets.
@suzannekart #lern13
![Page 18: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/18.jpg)
What should I be tweeting about?
• You can’t just push your sales message, because your followers will stop following you.
• You can tweet sales messages, as long as you tweet other information, too – information that’s of interest to your followers: – Articles
• Do not need to worry about legal issues
– Retweets – Announcements – Information about people involved in your program – Tweets about new blog posts
@suzannekart #lern13
![Page 19: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/19.jpg)
Info about
a member
Retweet
Announcement
Article
@suzannekart #lern13
![Page 20: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/20.jpg)
Can I get my Twitter updates to automatically show up on other social networks like Facebook &
LinkedIn?
• Hootsuite.com
• Applications within the other social networks
@suzannekart #lern13
![Page 21: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/21.jpg)
@suzannekart #lern13
![Page 22: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/22.jpg)
How do I let my current visitors know we’re on Twitter?
• Put a widget on your website
@suzannekart #lern13
![Page 23: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/23.jpg)
Follow us on Twitter
@suzannekart #lern13
![Page 24: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/24.jpg)
Where do I find these “widgets”?
@suzannekart #lern13
![Page 25: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/25.jpg)
Widgets link gives you choices and easy directions
@suzannekart #lern13
![Page 26: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/26.jpg)
Who should tweet for your organization?
• It’s fine if everyone in your organization tweets, but there should be only one tweeter that handles your organizational feed.
@suzannekart #lern13
![Page 27: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/27.jpg)
How often do you need to tweet?
• An organizational Twitter feed doesn’t need to be updated as often as an individual.
• For individuals – aim for daily (3-5 times)
• For organizational feed – aim for 3-5 times a week.
@suzannekart #lern13
![Page 28: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/28.jpg)
TAGGING AND HASH TAGS
@suzannekart #lern13
![Page 29: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/29.jpg)
What’s the difference?
@suzannekart #lern13
![Page 30: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/30.jpg)
Tagging
• Refers to using the @ symbol to reference people in our tweets.
• You get a notice from Twitter when someone tags you.
• “You should have attended the Twitter session presented by @suzannekart”
• When you click on @suzannekart, it takes you to Suzanne Kart’s Twitter feed.
@suzannekart #lern13
![Page 31: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/31.jpg)
Hashtags
• Similar to tags, but you use the # to aggregate/group tweets together.
• Great for conferences and events.
• “You should have attended the #lern2011 conference. It was fun.”
• When you click on #lern13, you see what everyone who tweeted about the conference with that hashtag has said.
@suzannekart #lern13
![Page 32: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/32.jpg)
What not to do
• To connect unrelated topics – the result could mean loss of followers and hate mail.
• For instance: “If you think #911 was big, you should check out the #LERN2011 conference”
@suzannekart #lern13
![Page 33: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/33.jpg)
We’re Tweeting THIS
conference! #lern13
@suzannekart #lern13
![Page 34: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/34.jpg)
Why even bother with tags and hashtags?
• Tagging people & sharing content keeps you relevant.
@suzannekart #lern13
![Page 35: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/35.jpg)
It establishes you as a messenger of information
@suzannekart #lern13
![Page 36: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/36.jpg)
It establishes you as an expert on a particular subject
@suzannekart #lern13
![Page 37: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/37.jpg)
It establishes you as someone who influences others • Websites like Klout.com gauge the influence
you have by monitoring things like how active you are and how much you’ve been tagged on Twitter
@suzannekart #lern13
![Page 38: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/38.jpg)
What exactly is Klout?
• The Klout Score measures influence based on your ability to drive action.
• Every time you create content or engage you influence others.
• The Klout Score uses data from social networks in order to measure:
– How many people you influence (True Reach)
– How much you influence them (Amplification)
– How influential they are (Network Score)
@suzannekart #lern13
![Page 39: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/39.jpg)
What’s better – tagging or direct messaging?
• Definitely tagging
• DM is now often seen as spam
@suzannekart #lern13
![Page 40: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/40.jpg)
Tagging versus DM
• Tagging someone show the Twitter ID to more people
• DMing someone just puts spam in their inbox
• Unless you ACTUALLY know someone and/or have talked prior, don’t bother with DM – especially with things like “Thanks for following @SuzanneKart. You should check out my Facebook fan page, too.”
• The result is often that the person will “un” follow you.
@suzannekart #lern13
![Page 41: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/41.jpg)
A few more tips to remember
• If you want to develop relationships on Twitter, read other tweets, retweet good content, tweet good content, and stay on top of keywords and interests you follow.
• If you want to get retweeted, you do the same
@suzannekart #lern13
![Page 42: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/42.jpg)
Using lists in Twitter
@suzannekart #lern13
![Page 43: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/43.jpg)
What are Twitter lists
• Twitter lists are a way to organize others into groups.
• When you click to view a list, you’ll see a stream of tweets from all the users included in that group.
@suzannekart #lern13
![Page 44: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/44.jpg)
What can lists do for you?
• Boost your online presence among the most engaged users.
• Brand you as an expert.
• Associate your Twitter feed with other experts.
• Get you more followers
@suzannekart #lern13
![Page 45: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/45.jpg)
Example
@suzannekart #lern13
![Page 46: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/46.jpg)
A list I created
@suzannekart #lern13
![Page 47: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/47.jpg)
List for THIS conference
twitter.com/LERNUpdates/lern13
@suzannekart #lern13
![Page 48: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/48.jpg)
See what lists people are on
@suzannekart #lern13
![Page 49: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/49.jpg)
Want someone to put you on their list?
• Just ask! Most people are happy to accommodate.
@suzannekart #lern13
![Page 50: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/50.jpg)
Using Twitter as a networking tool
@suzannekart #lern13
![Page 51: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/51.jpg)
How do you use it to network?
• To connect with people with similar interests
• To find other professionals
• To connect without being “friends.”
@suzannekart #lern13
![Page 52: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/52.jpg)
Twitter versus Facebook
• Facebook is a more personal place.
• Facebook is a neighborhood, while Twitter is “downtown.”
@suzannekart #lern13
![Page 53: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/53.jpg)
Personal branding
• Share interesting information
• Respond to questions
• Retweeting
@suzannekart #lern13
![Page 54: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/54.jpg)
Always include a link!
BAD:
“Check out our conference brochure” (How?)
GOOD:
“Check out the latest on the California wildfires http://bit.ly/cali234”
@suzannekart #lern13
![Page 55: Twitter](https://reader033.fdocuments.us/reader033/viewer/2022051612/54c664d94a7959ba0d8b45e2/html5/thumbnails/55.jpg)
Creating a quality list
• Quality is better than quantity when you are trying to brand yourself
• Block spammers
• If someone RTs your content, consider following them.
@suzannekart #lern13