High value for money

Environment Friendly

High Quality

Prosperity of Employees, dealers and suppliers

Continuous Innovation

Customer Interaction

Product which can provideProduct which can provide

CONCEPT APPLICATIONCONCEPT APPLICATION

Option 1- Convenience of owning a Scooty shown through ‘A day in life of a girl’

Option 2- ‘S’ factors showcased through ramp display and wallpaper

TVS Scooty Pep Suspension

Availability in various colors

TVS Scooty Pep Plus Mileage TVS Scooty Pep Specifications

Girls conscious about their looks on the Girls conscious about their looks on the bikebike

Expect FreebiesExpect Freebies Family ValuesFamily Values Traditional TouchTraditional Touch

Service provided at TVSService provided at TVS

TVS Scooty Pep+ is the best looking scooty in the class

TVS Scooty Pep+ is the best looking scooty in the class

Sleek body and light weighted scooty is most sought after scooty by femalesSleek body and light weighted scooty is most sought after scooty by females

Wide range of ColoursWide range of ColoursWide range of ColoursWide range of Colours Mobile charger socket is added Mobile charger socket is added feature in the scootyfeature in the scooty

Mobile charger socket is added Mobile charger socket is added feature in the scootyfeature in the scooty

CityModel Prices

Ex-Showroom On-Road

Scooty Pep Plus Price in Delhi Rs. 36,900 Rs. 39,000*

Scooty Pep Plus Price in Hyderabad Rs. 36,700 Rs. 42,000*

Scooty Pep Plus Price in Ahmedabad Rs. 36,800 Rs. 42,000*

Scooty Pep Plus Price in Jaipur Rs. 36,076 Rs. 41,400*

Scooty Pep Plus Price in Chennai Rs. 34,910 Rs. 38,500*

Scooty Pep Plus Price in Coimbatore Rs. 36,450 Rs. 41,950*

Scooty Pep Plus Price in Bangalore Rs. 34,000 Rs.39,000*

Scooty Pep Plus Price in Kokata Rs. 35,400 Rs. 40,270*

Scooty Pep Plus Pricea in Mumbai Rs. 36,670 Rs. 42,000*

Scooty Pep Plus Price in Pune Rs. 35,000 Rs. 39,700*

Clear positioning & Clear positioning & segmentationsegmentation

Website: Website: www.scootygals.comwww.scootygals.com

““Scooty Team Diva”Scooty Team Diva”contestcontest

Cool WallpapersCool Wallpapers Tough and Trendy FeaturesTough and Trendy Features TVS Smiles forever TVS Smiles forever ProgramProgram

Bajaj Krystal

Hero Honda Pleasure

Yamaha Ray

Mahindra Rodeo RZ

Mahindra Duro DZ

Honda Activa

Overall PerformanceOverall PerformanceYEAR SALES

(IN LAKH)GROWTH N.P.

2004-05 80000 17% 485.56

2005-06 80000 4% 554.59

2006-07 87000 10% 613.18

2007-08 101000 16% 611.33

2008-09 115000 12% 882.03

2009-10 147000 24% 664.81

2010-11 212000 42% 1340.69

2011-12 265000 26% 1622.82

India's second largest brand in the scooterette segment. TVS Scooty Pep+ moped is powered by a 4 stroke, air cooled, single cylinder with a displacement of 87.8cc. The compact engine produces a top power output of 5 PS at 6,500 rpm and generates a peak torque of 5.8 Nm at 4,000 rpm.

The size of TVS Scooty models is too small that it can easily clear way even in heavy traffic.

Initially conceived of as a Scooter for both male & female.

TVS chose the strategy to tap the nascent segment of women riders.

Its women on Wheels concept provide two-wheeler riding training to women across small and large towns in India.

Designed specifically for young women who travel short distances.

Launched in 2005 Scooty Pep Plus features a light- weight body, with a choice of 99 colours.

Light weight but has enough power, ample color options, great storage space.

DifferenciationDifferenciation

“TVS Automatic Transmission”, developed by TVS Motor Company.

low power consumption and frequent gear changes while driving in dense traffic".

fuel efficiency by as much as twenty percent when compared to the conventional.

National & International National & International Pesence Pesence

Scooty off late has been facing tough competition from Pleasure , Activa and Krystal.

Awarded 'Star Performer -Silver Shield' in two/three wheelers category, by EEPC India, for excellent export performance for year 2007-08.

The Company crossed a new milestone in exports with annual time high sales of 2.70 lakh numbers in 2011-12.

Product mix of TVS

MOTORCYCLES

SCOOTTERETTES

STEPTHRU (bicycles)

MOPEDS 3 WHEELER

Fiero Scooty NEO 110 XL (60cc) TVS King

samurai Scooty pep (75cc)

Sport (70cc)

star Teenz (60cc)

Champ (50cc)

Apache (150cc)

Streak (90cc)

Eco

centra Wego TVS 50

flame

victor

AX 100

Max

Jive

Pro

du

ct line len

gth

Product mix width

MOTORCYCLES SCOOTTERETTES MOPEDS

FIERO-Fiero F2-Fiero Fx

SCOOTY-Scooty KS (60cc)-Scooty ES (60cc)

TVS XL (60cc)-XL Super (70cc)-XL Super duty(70cc)

APACHE (150cc)-Apache RTR 160-Apache RTR 160 EFI-Apache RTR 180

SCOOTY PEP (75cc)-Scooty Pep Plus (90cc)

TVS CHAMP (50cc)-Super champ (60cc)

FLAME (125cc)-Flame SR (125)-Flame DS (125)

VICTOR (110cc)-Victor Edge (125cc)-Victor GLX (125cc)

STAR-Star City-Star Sport

Pro

du

ct line len

gth

Product mix Depth

PRODUCT LIFE CYCLE

2005

Scooty pep plus

2009-112006-07 2008

BCG MATRIX TVS

Max 4R,Jive,

Scooty ES/KS

TVS PHOENIX 125cc

APACHE,

SCOOTY PEP+,WEGO

STAR CITY,SCOOTY STREAK,FLAME.

HIGH

LOW

HIGH

LOW MARKET SHARE

MA

RK

ET

G

RO

WT

H INTRODUCTION

CASH COW DOG

STAR

KILL

FUTURE PLANS OF TVSFUTURE PLANS OF TVS LAUNCH 4 PRODUCTS EVERY YEAR

REDUCE THEIR TWO-WHEELERS PLATFORMS

INCRESAE IN EXPORTS

TVS MOTORS AND BMW MOTORRAD

WERE REPORTED TO BE IN TALKS

FOR TECHNOLOGY SHARING

Cont….

200-250CC APACHE MOTORCYCLE, WHICH COULD GIVE A TOUGH FACE-OFF TO THE BAJAJ PULSAR 200 NS

LAUNCH UPGRADES OF THE SCOOTY AND FLAME

TVS AUTOMATIC TRANSMISSION